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旅游导刊 ›› 2018, Vol. 2 ›› Issue (3): 20-21.DOI: 10.12054/lydk.bisu.73

• 专题论文:旅游研究探索与展望 • 上一篇    下一篇

新时代下的乡村旅游研究再思考

徐虹, 王彩彩   

  1. 南开大学旅游与服务学院 天津 300350
  • 收稿日期:2018-03-22 修回日期:2018-04-24 出版日期:2018-05-30 发布日期:2018-03-05
  • 作者简介: 徐 虹(1963— ),女,天津人,南开大学旅游与服务学院党委书记,教授,博士生导师,研究方向:旅游产业经济与目的地竞争力、旅游服务创新与战略管理。王彩彩(1989— ),女,山东烟台人,南开大学旅游与服务学院博士研究生,研究方向:乡村旅游与旅游产业。通讯作者。E-mail:wangcaicai621@163.com
  • 基金资助:
    本文受中央高校建设世界一流大学(学科)和特色发展引导专项资金项目“双创环境下京津冀休闲农业与乡村旅游可持续发展研究”(019520017)和国家旅游局2017年度研究型英才培养项目“包容性发展下乡村旅游脱贫机制与路径研究”(WMYC20171020)资助

Rural Tourism in the New Era: A Reconsideration

Hong XU, Caicai WANG

  1. College of Tourism and Service Management, Nankai University,Tianjin 300350, China
  • Received:2018-03-22 Revised:2018-04-24 Online:2018-05-30 Published:2018-03-05

摘要:

新时代为乡村旅游发展带来重大机遇的同时也带来了新的要求和挑战。大力提振乡村旅游,科学引导乡村现代化发展,是我国解决“三农”问题和实现乡村振兴的重大现实需求和重要科学命题。笔者基于对乡村新现象的观察,提出新时代背景下乡村旅游研究的关键问题,分别从数字经济下乡村旅游运营模式、休闲经济下乡村旅游市场开发、创新经济下乡村旅游创业、包容性经济下乡村旅游扶贫和绿色经济下乡村旅游可持续发展5个视角提出乡村旅游的研究问题,继而指出未来乡村旅游发展需要实现主客观、资源观、制度观3个方面的思想转变,并提出乡村旅游研究的整合框架,以期通过深化理论研究和强化实践应用,推动乡村旅游提质升级。

关键词: 新时代; 乡村旅游; 理论研究

Abstract:

The new era brings great opportunities to the development of rural tourism as well as new demands and challenges. Based on the observation of rural new phenomena, this study puts forward the key issues of rural tourism under the background of new era. The present paper, at first, respectively analyzes rural tourism operation mode in the digital economy from subjects’ digital poverty reduction and digital management of operation mode. Secondly, the paper explores rural tourism market development in the leisure economy from products innovation and market segmentation. Third, we discuss rural tourism entrepreneurship in the innovation economy from the entrepreneurial subject and opportunity, entrepreneurial form and effect, and entrepreneurial system and policy. Forth, we expound rural tourism poverty alleviation in the inclusive economy from the multi-dimensional poverty alleviation, comprehensive poverty alleviation area and co-construction of poverty alleviation paths. Fifth, we analyze the sustainable development of rural tourism in the green economy from the green production and green consumption. Then this paper points out that rural tourism need realize the transformation and integration of subjective and objective, the transformation and integration of resource view, and the transformation and innovation of institutional view. Finally, this paper puts forward an integrated framework of rural tourism. That is, rural tourism industry must rely on the supply and demand to promote each other, and pay attention to the supply and demand of rural tourism in the digital economy and leisure economy. The combination of supply and demand drives the innovation economy, so it is necessary to study the innovation and entrepreneurship of rural tourism. The innovation promotes the realization of poverty alleviation and sustainable development of rural tourism, and rural tourism poverty alleviation will eventually promote the overall sustainable development of rural tourism, thus we need to focus on problems of inclusive development and green development. This article is expected to promote the upgrading of rural tourism by deepening theoretical research and strengthening practice application.

Keywords: new era; rural tourism; theoretical research

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