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, Volume 8 Issue 5 Previous Issue   
Research Paper
Can the Digital Economy Promote High-Quality Tourism Development? Empirical Evidence Based on the PSTR Model
LI Minglong, SUN Xiaoyang, GUO Hairong, ZHAO Mengyang
Tourism and Hospitality Prospects, 2024, 8(5): 1-26.   https://doi.org/10.12054/lydk.bisu.254
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The digital economy has increasingly become an important driving force of high-quality development, and understanding the internal laws that empower high-quality development in the tourism industry is of great significance. Based on the empowerment theory of the digital economy, this study constructed a dynamic analytical framework for the relationship between digital economy and high-quality tourism development and established a PSTR model using provincial panel data to explore the enabling effect and mechanism of the digital economy on the high-quality development of tourism. The results show that (1) the empowering effect of the digital economy on high-quality tourism development has dynamic nonlinear characteristics and has passed the robustness test of various methods. (2) The digital economy has the transmission effect of empowering high-quality tourism development through the efficiency and structure of the tourism industry. (3) The enabling effect of the digital economy on high-quality tourism development is regionally heterogeneous, and the empowerment effect is weaker in regions with higher economic development levels. This study enriches the theory of digital economy empowerment, providing policy suggestions for high-quality tourism development in the digital era.

Special Forces-Style Tourism: Characteristics, Antecedents and Effects
ZHANG Sanbao, LI Kexin
Tourism and Hospitality Prospects, 2024, 8(5): 27-46.   https://doi.org/10.12054/lydk.bisu.279
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In the spring of 2023, a novel form of tourism emerged among college students, characterized by its brevity, tight itineraries, numerous destinations, and high intensity. This phenomenon has been dubbed“special forces-style tourism.”To examine the core attributes of this trend, this study analyzed online comments on social media platforms, leveraging a vast array of relevant textual data. First, a virtual ethnography approach was adopted to explore the origin and evolution of “special forces-style tourism,”followed by the application of text analysis methods to synthesize its fundamental features and emotional inclinations of“special forces-style tourists”toward it. Subsequently, interviews were conducted with active users who consistently provided high-quality, recently posted content, contributing significantly to the overall high frequency of posts in the history of the platform. Through thematic analysis, the study examined the nuanced characteristics, underlying causes, and repercussions of“special forces-style tourism.” The research findings indicate that “special forces-style tourism” possesses distinctive temporal, spatial, economic, and sightseeing features, setting it apart from traditional tourism models; its emergence is primarily attributed to peer influence, rapidly spreading among the younger demographic, particularly college students, via the Internet; it has both individual and collective impacts; and its features, causes, and effects can be conceptualized using a three-stage model. The contributions of this study are, first, clarifying the distinctions between “special forces-style tourism” and other forms like check-in tourism and budget travel, enhancing explanatory power from a peer-to-peer perspective; second, providing strategic insights for tourist destinations and attractions to cater to and attract“special forces-style tourists”; and third, offering guidance for young demographics emphasizing cultural immersion, self-identification, and self-image formation through tourism activities.

From Tactic Strategy Division to Technic Strategy Synergia: Cooperation and Coordination of Corporate Social Responsibility Performing and Advertising in Tourism O2O Supply Chain
LIAN Jiquan
Tourism and Hospitality Prospects, 2024, 8(5): 47-75.   https://doi.org/10.12054/lydk.bisu.258
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The key to the development of new quality productivity and sustainable competitive advantage is to drive the strategic action of corporate social responsibility (CSR) step by step, consistently align with marketing techniques, and build an ecological alliance of responsible green supply chains. However, the CSR industry practice of tourism supply chain attracts less academic attention, and it also shows the phenomenon called“technique”and“strategy”division. Based on the realistic situation that service providers take offline strategic CSR actions and OTA exerts the advantages of online digital intelligence resources to proceed fit marketing, this study examines the game optimization strategy and channel coordination mechanism of tourism enterprises cooperating to create an online-to-offline supply chain under the transformation of digital intelligence. This study not only compares the optimal equilibrium strategies and performance differences among centralized decision-making, the Stackelberg leader-follower game, and the vertical Nash game but also designs a cooperative advertising-CSR cost-sharing strategy coordination contract based on the analysis of the cascading effect of CSR and the impact of the online commission ratio on supply chain marketing cooperation, CSR strategic decision-making, channel operation efficiency, and market value benefits. The study also verifies the coordination performance and sensitivity of the key parameters through simulation experiments. The results show that the CSR effect and commission ratio affect supply chain operational decision, market revenue, and the coordination effect of cooperative advertising. Stackelberg master-slave marketing cooperation is better than the Nash game equilibrium without advertising cooperation. The simple master-slave marketing cooperation, however, falls short of achieving the channel efficiency level of centralized decision-making and tends to deviate toward a Nash non-cooperative game during the dynamic evolution of commission ratio negotiation ability. The strategic cooperative contract that meets certain constraints is the Pareto optimal scheme in line with the current market situation and avoids the channel conflict caused by an increase in the commission ratio. This study extends research on tourism CSR theory of strategic segmentation to the strategic coordination management level of the supply chain and provides a decision analysis path for the strategic coordination optimization of CSR fulfillment (strategy), channel conflict coordination, and marketing cooperation mechanism. Based on the modern operational scenario of tourism enterprises, this paper propounds the Sinicized management theory thought of “From Tactic Strategy Separation to Technic Strategy Synergia” to promote the knowledge spillover of tourism disciplines and the construction of Chinese management discourse.

Spatial Distribution Characteristics and Influencing Factors of Inbound Tourism Flow Circulation in China
MA Lijun, OUYANG Min, LIANG Xiaoyao
Tourism and Hospitality Prospects, 2024, 8(5): 76-109.   https://doi.org/10.12054/lydk.bisu.263
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Collecting relevant data in 2019 to construct inbound tourism flow circulation analysis indexes, using natural breakpoints, social network analysis, and the quadratic assignment procedure analysis method, while revealing the spatial distribution characteristics of China’s inbound tourism flow circulation and its influencing factors, the results show that, first, there are 117 inter-provincial, 25 inter-economic zone, and 7 intra-economic zone inbound tourism flow circulations, involving 26 provinces and regions; second, the spatial distribution of inbound tourism circulation intensity is “high in the east and low in the west,” and the matching degree of flow scale is “high dispersion and low agglomeration,” while the matching degree of flow preference of high, medium, and low levels are concentrated in the central-eastern region; third, there are some differences in the number and spatial distribution characteristics of inter-provincial, inter-regional, and intra-regional inbound tourism flow circulation types. Most of the inbound tourism flow circulation intensity, flow scale matching, and flow preference matching are not high, indicating that the quality of inbound tourism flow circulation in China is not high and needs to be improved; fourth, the inbound tourism circulation network shows a spatial distribution of “dense in the east and sparse in the west,” and the overall network density is low; fifth, the convenience of transportation, foreign economic trade, tourism resource endowment, economic development level, and tourism reception capacity are all important factors affecting inbound tourism flow circulation, and each factor has different effects on the intensity of inbound tourism flow circulation, flow scale matching degree, and flow preference matching degree.

Review Article
Cultural Resilience of Tourism Destinations: Theoretical Exploration and Research Prospects
LI Yongquan, LI Rui, RUAN Wenqi, ZHANG Shuning
Tourism and Hospitality Prospects, 2024, 8(5): 110-130.   https://doi.org/10.12054/lydk.bisu.266
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Cultural resilience provides a new concept for the high-quality development of tourism destinations and their cultures, and a strong connection exists between them. Academics have also focused on the importance of the cultural resilience of tourism destinations. However, its research lineage remains unclear. This study uses the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method to comprehensively analyze the literature related to the cultural resilience of tourism destinations. It aims to clarify the existing research progress in terms of conceptual connotation, theoretical foundation, methodological application, and research focus, thereby providing future research directions. The results show that, first, the concept of the cultural resilience of tourism destinations is unclear, and its basic theoretical analysis needs to be strengthened; second, its research methods are mainly qualitative and need to be further explored based on mixed research methods; third, the applicability of the evaluation index system is limited, and an independent measurement system can be developed; fourth, the influencing factors of the cultural resilience of tourism destinations are weakly examined, and its antecedents and evolutionary process should be thoroughly analyzed; and fifth, the systemic nature of countermeasures to enhance the cultural resilience of tourism destinations is weak, and multiple paths need to be further explored. This study can fill the gap in the literature vis-à-vis the cultural resilience of tourism destinations and promote its theoretical understanding. Moreover, it lays the foundation for expanding and enriching the theoretical system of the cultural resilience of tourism destinations. It also helps highlight the research direction for enhancing cultural resilience.

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