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旅游导刊 ›› 2020, Vol. 4 ›› Issue (6): 59-74.DOI: 10.12054/lydk.bisu.147

• • 上一篇    下一篇

黑色旅游地游客集体记忆建构及其对行为意愿的影响——以“5·12”汶川地震北川老县城遗址为例

钱莉莉(),李罕梁,季靖   

  1. 浙江大学城市学院商学院 浙江杭州 310015
  • 收稿日期:2020-02-08 修回日期:2020-11-10 出版日期:2020-12-30 发布日期:2021-01-27
  • 作者简介:钱莉莉(1985— ),女,浙江杭州人,博士,浙江大学城市学院讲师,研究方向:文化遗产旅游、旅游规划。E-mail: lilyq1119@126.com|李罕梁(1985— ),男,浙江杭州人,博士,浙江大学城市学院讲师,研究方向:旅游消费者行为、旅游规划。|季靖(1977— ),女,河南固始人,博士,浙江大学城市学院副教授,研究方向:旅游目的地管理、旅游消费者行为。
  • 基金资助:
    国家自然科学基金(41901175);国家文化旅游部“双师型”师资人才培养项目(WLRCS2019-020);教育部人文社科基金(16YJCZH033);浙江省哲学社会科学规划课题(21NQN295YB)

The Construction of Collective Memory of Dark Tourism Sites and its Influence on Tourists’ Behavioral Intentions: A Case Study of the Earthquake-stricken Old Town of Beichuan County

QIAN Lili(),LI Hanliang,JI Jing

  1. School of Business, Zhejiang University City College, Hangzhou 310015, China
  • Received:2020-02-08 Revised:2020-11-10 Online:2020-12-30 Published:2021-01-27

摘要:

黑色旅游地与痛苦、暴行、自然灾难及人类大规模死亡等相关,是苦难与创伤历史的纪念空间,其集体记忆的建构与传承受到学者关注。本文以“5·12”汶川地震灾区北川羌族自治县的老县城遗址为案例,定量探讨黑色旅游地游客集体记忆的维度特征,建构了“集体记忆-满意度-行为意愿”结构方程模型。研究显示,灾难记忆、抗灾记忆、灾难认知、负面情感、观念启示等5个集体记忆维度通过满意度对地方保护意愿、重访推荐意愿起显著正向影响。本研究从集体记忆这一新的理论视角探讨黑色旅游体验及其对游客行为意愿的影响,对黑色旅游地的保护、规划、展陈、管理有一定借鉴价值。

关键词: 黑色旅游; 汶川地震; 集体记忆; 满意度; 行为意愿

Abstract:

Dark tourism sites are associated with human pain, atrocity, disaster, and mass death. As dark tourism sites are memorial spaces of great human suffering and tragedy, how they help construct and inherit collective memory and affect tourists’ behavior has attracted academic attention. Taking, as an example, the ruins of the old town of Beichuan county, which was badly hit by the Wenchuan earthquake and is now preserved as a national heritage site, this paper quantitatively discusses the dimensions and characteristics of tourists’ collective memory and constructs a structural equation model of “collective memory-satisfaction-behavioral intentions” to explore the effect of collective memory on tourists’ post-visit behavioral intentions. The results show that tourists’ collective memories consist of five dimensions: memory of disaster, memory of disaster relief, disaster cognition, negative emotions, and enlightenment. All these aspects of collective memory have a significant positive impact on tourists’ approval of the ruins’ protection and their intention to revisit the sites and recommend these sites to others if tourists are satisfied with their experience. This study explores dark tourism experiences from a new theoretical perspective of collective memory. The results may provide a reference for the planning, protection, display, and management of dark tourism sites.

Keywords: dark tourism; Wenchuan earthquake; collective memory; satisfaction; behavioral intentions

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