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旅游导刊  2021, Vol. 5 Issue (4): 16-36    DOI: 10.12054/lydk.bisu.163
    
中国情境下旅游用户生成内容研究综述及展望
叶强1,梁赛2,赵大营3
1.哈尔滨工业大学管理学院 黑龙江哈尔滨 150001
2.南开大学旅游与服务学院 天津 300350
3.岭南师范学院商学院 广东湛江 524048
A Literature Review of Tourism User-Generated Content in the Context of China
YE Qiang1,LIANG Sai2,ZHAO Daying3
1. School of Management, Harbin Institute of Technology, Harbin 150001, China
2. College of Tourism and Service Management, Nankai University, Tianjin 300350, China
3. Business School, Lingnan Normal University, Zhanjiang 524048, China
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摘要:

本文基于对酒店业及旅游管理领域社会科学引文索引(SSCI)期刊中关于中国情境下旅游用户生成内容的文献计量分析,综述了中国情境下旅游用户生成内容的研究趋势,并展望了该领域未来研究方向。研究显示:香港理工大学、哈尔滨工业大学、中山大学和南开大学等高校在该研究领域做出了较大的学术贡献;在线旅游社区TripAdvisor中的在线评论是这类研究最常用的数据来源,且北京、香港、上海、广州等旅游热门城市是学者们关注的重点区域;在研究主题上,该领域的研究可分为用户生成内容的目的地形象感知研究、用户生成内容对旅游企业绩效的影响、用户生成内容的在线声誉管理及用户在线分享行为的激励机制4个方面。未来研究中,学者们可通过挖掘国内游客用户生成内容、探索国内旅游企业管理反馈策略及探讨国内民宿共享平台用户交互模式等方向,进一步深化和完善中国情境下旅游用户生成内容这一领域的研究。

关键词: 旅游用户生成内容中国情境研究进展综述    
Abstract:

This paper reviews the research trend of tourism user-generated content in the Chinese context via bibliometric analysis of content in SSCI-indexed journals concerning the hotel industry and tourism management and proposes future research directions in this field. Research has shown that universities such as the Hong Kong Polytechnic University, the Harbin Institute of Technology, Sun Yat-sen University, and Nankai University have made significant academic contributions in this research field. Online reviews on travel websites, such as TripAdvisor, are the most commonly used data sources for this type of research, and scholars have paid particular attention to Beijing, Hong Kong, Shanghai, and Guangzhou, among other popular tourist cities. The predominant research topics include the perception of destination image, the impact of user-generated content on the performance of tourism enterprises, online reputation management of user-generated content, and incentive mechanisms for users’ online sharing behavior. In the future, it is expected that scholars will deepen and improve research in the field of tourism user-generated content in the Chinese context by probing the user-generated content of domestic tourists, employing management feedback strategies of domestic tourism enterprises, and exploring the user interaction modes of domestic homestay sharing platforms.

Key words: tourism user-generated content    Chinese context    research progress    literature review
收稿日期: 2020-04-24 出版日期: 2021-08-27
PACS:  F59  
基金资助: 国家重点研发计划(2017YFC1601903);国家自然科学基金项目“双向评论机制下社会压力对民宿共享平台用户在线行为的影响”(72002107);南开大学文科发展基金项目“双主体视角下基于异构信息源的民宿共享平台用户信息分享激励机制研究”(ZB21BZ0318);教育部人文社科基金项目“互惠理论视角下旅游民宿共享平台反馈策略研究”(20YJC630075);博士后科学基金面上项目“旅游民宿共享平台用户在线行为的影响因素研究”(2020M68087)
作者简介: 叶 强(1972— ),男,黑龙江哈尔滨人,哈尔滨工业大学管理学院教授,博士生导师,研究方向:电子旅游、用户生成内容、互联网金融等。|赵大营(1980— ),男,黑龙江哈尔滨人,岭南师范学院商学院讲师,研究方向:电子旅游、用户在线行为、企业营销策略等。
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引用本文:

叶强,梁赛,赵大营. 中国情境下旅游用户生成内容研究综述及展望[J]. 旅游导刊, 2021, 5(4): 16-36.

YE Qiang,LIANG Sai,ZHAO Daying. A Literature Review of Tourism User-Generated Content in the Context of China. Tourism and Hospitality Prospects, 2021, 5(4): 16-36.

链接本文:

https://lydk.bisu.edu.cn/CN/10.12054/lydk.bisu.163        https://lydk.bisu.edu.cn/CN/Y2021/V5/I4/16

图1  基于中国情境的旅游用户生成内容研究论文发表时间分布
排名
Ranking
期刊名称
Journal Name
论文篇数
Amount
占比(%)
Proportion
影响因子(2018年)
Impact Factor(2018)
1 Tourism Management 19 31.58 6.012
2 International Journal of Hospitality Management 12 21.05 4.465
3 International Journal of Contemporary Hospitality Management 8 14.04 3.957
4 Asia Pacific Journal of Tourism Research 7 12.28 1.444
4 Journal of Travel & Tourism Marketing 7 12.28 2.988
6 Journal of Hospitality & Tourism Research 3 5.26 2.849
7 Journal of Travel Research 2 3.51 5.338
表 1  重复刊发论文期刊
排名
Ranking
核心机构
Core Institution
地区
Region
贡献频率
Contribution Frequency
1 香港理工大学 香港,中国 34
2 哈尔滨工业大学 哈尔滨,中国 21
3 中山大学 广州,中国 8
4 南开大学 天津,中国 6
5 詹姆斯库克大学 汤斯维尔,澳大利亚 5
5 浙江大学 杭州,中国 5
7 丹佛大学 丹佛,美国 4
7 南京审计大学 南京,中国 4
9 北京大学 北京,中国 3
10 加州州立理工大学波莫纳分校 波莫纳,美国 2
10 迪肯大学 墨尔本,澳大利亚 2
10 普渡大学 西拉法叶,美国 2
10 天普大学 费城,美国 2
10 内华达大学拉斯维加斯分校 拉斯维加斯,美国 2
10 怀卡托大学 汉密尔顿,新西兰 2
10 武汉大学 武汉,中国 2
10 元智大学 台湾,中国 2
表 2  核心机构
平台名称
Platform Name
频率
Frequency
平台数据类型
Data Type
平台所属地域
Region
TripAdvisor 15 在线评论 美国
携程网 10 在线评论 中国
去哪儿网 5 在线评论 中国
小猪短租 4 在线评论 中国
大众点评网 3 在线评论 中国
到到网(TripAdvisor中文官网) 3 在线评论 中国
新浪博客、微博 3 博客、微博 中国
TravelPod(已关闭) 3 博客 美国
Airbnb 2 在线评论 美国
订餐小秘书 2 在线评论 中国
Virtualtourist(已关闭) 2 博客 美国
表 3  主要数据来源
排名
Ranking
城市名称
City Name
出现频率
Frequency
1 北京 16
2 香港 15
3 上海 8
4 广州 6
5 杭州 3
5 台湾 3
7 成都 2
7 澳门 2
7 三亚 2
7 西安 2
表 4  样本分布的前10位城市
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