手机基站定位数据在旅游领域的应用综述

doi:10.12054/lydk.bisu.182

摘要/Abstract

摘要：

手机基站定位数据凭借其普适性和时空广泛性等优势获得越来越多学者的关注。为系统梳理手机基站定位数据在旅游领域的研究现状并评估其应用潜力,本文在全面回顾现有文献基础上：（1）对手机基站数据的概念及分类、特点,以及研究过程进行介绍;（2）从游客识别和分类、旅游统计、旅游流分析、游客行为研究及旅游活动影响等5个主题总结现有研究;（3）从时间维度、空间维度及研究对象/内容3个方面评述现有研究。最后,本文结合手机基站定位数据热门应用领域的研究状况,讨论其在旅游领域存在的不足,并提出未来研究建议。

关键词: 大数据; 手机基站定位数据; 旅游研究; 综述

Abstract:

Scholars have focused increasingly on the use of mobile phone positioning data from base stations due to its spatiotemporal universality. In order to systematically analyze the research status of mobile phone positioning data from base stations and evaluate its application potential in the field of tourism, this article: (1) introduces the concept, classification, data characteristics, and research process of mobile phone positioning data from base stations; (2) identifies the five major categories of tourist identification and classification, tourism statistics, tourism flow analysis, tourist behavior research, and research on the impact of tourism activities; and (3) evaluates existing research from three dimensions, which are temporal scope, spatial scope, and research object/content. In addition, this study combines the research development of other fields in the use of mobile phone positioning data from base stations, discusses its weaknesses in the field of tourism, and concludes with suggestions for future research.

Keywords: big data; mobile positioning data from base stations; tourism research; review

中图分类号:

郑伟民,李梦玲,庄歆怡,高胜男. 手机基站定位数据在旅游领域的应用综述[J]. 旅游导刊, 2021, 5(4): 37-57.

ZHENG Weimin,LI Mengling,ZHUANG Xinyi,GAO Shengnan. A Review on the Application of Mobile Phone Positioning Data in Tourism[J]. Tourism and Hospitality Prospects, 2021, 5(4): 37-57.

图/表 5

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类别（Category）项目（Item）	基站定位 Base Station Positioning	内置GPS Built-in GPS	蓝牙 Bluetooth	无线网络 Wi-Fi
时间尺度	几小时~几年	仅使用功能时几小时~几天	仅使用功能时几天~十几天	仅使用功能时几天~几个月
空间尺度	中、宏观	微、中观	微观	微观
样本量	规模大	规模较小	受人流密度影响	受人流密度影响
精度	几十米~几千米	几米~十几米	几米~几十米	几米~几十米
电源能耗	低	高	较高	较高
数据获取	运营商打包	相关移动应用程序后台	蓝牙传感器后端服务器	Wi-Fi设备后台接口
限制	受基站密度影响（城乡差异大）	受天气和位置影响大	需外部配备蓝牙传感器、设备成本高	需外部配备Wi-Fi基站

类别（Category）项目（Item）	基站定位 Base Station Positioning	内置GPS Built-in GPS	蓝牙 Bluetooth	无线网络 Wi-Fi
时间尺度	几小时~几年	仅使用功能时几小时~几天	仅使用功能时几天~十几天	仅使用功能时几天~几个月
空间尺度	中、宏观	微、中观	微观	微观
样本量	规模大	规模较小	受人流密度影响	受人流密度影响
精度	几十米~几千米	几米~十几米	几米~几十米	几米~几十米
电源能耗	低	高	较高	较高
数据获取	运营商打包	相关移动应用程序后台	蓝牙传感器后端服务器	Wi-Fi设备后台接口
限制	受基站密度影响（城乡差异大）	受天气和位置影响大	需外部配备蓝牙传感器、设备成本高	需外部配备Wi-Fi基站