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旅游导刊  2021, Vol. 5 Issue (4): 37-57    DOI: 10.12054/lydk.bisu.182
    
手机基站定位数据在旅游领域的应用综述
郑伟民(),李梦玲,庄歆怡,高胜男
厦门大学管理学院 福建厦门 361005
A Review on the Application of Mobile Phone Positioning Data in Tourism
ZHENG Weimin(),LI Mengling,ZHUANG Xinyi,GAO Shengnan
School of Management, Xiamen University, Xiamen 361005, China
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摘要:

手机基站定位数据凭借其普适性和时空广泛性等优势获得越来越多学者的关注。为系统梳理手机基站定位数据在旅游领域的研究现状并评估其应用潜力,本文在全面回顾现有文献基础上:(1)对手机基站数据的概念及分类、特点,以及研究过程进行介绍;(2)从游客识别和分类、旅游统计、旅游流分析、游客行为研究及旅游活动影响等5个主题总结现有研究;(3)从时间维度、空间维度及研究对象/内容3个方面评述现有研究。最后,本文结合手机基站定位数据热门应用领域的研究状况,讨论其在旅游领域存在的不足,并提出未来研究建议。

关键词: 大数据手机基站定位数据旅游研究综述    
Abstract:

Scholars have focused increasingly on the use of mobile phone positioning data from base stations due to its spatiotemporal universality. In order to systematically analyze the research status of mobile phone positioning data from base stations and evaluate its application potential in the field of tourism, this article: (1) introduces the concept, classification, data characteristics, and research process of mobile phone positioning data from base stations; (2) identifies the five major categories of tourist identification and classification, tourism statistics, tourism flow analysis, tourist behavior research, and research on the impact of tourism activities; and (3) evaluates existing research from three dimensions, which are temporal scope, spatial scope, and research object/content. In addition, this study combines the research development of other fields in the use of mobile phone positioning data from base stations, discusses its weaknesses in the field of tourism, and concludes with suggestions for future research.

Key words: big data    mobile positioning data from base stations    tourism research    review
收稿日期: 2020-04-20 出版日期: 2021-08-27
PACS:  F59  
基金资助: 国家自然科学基金面上项目“基于多源异构时空轨迹数据的城市旅游移动性内在机理及应用研究”(71971179);福建省自然科学基金面上项目 “基于多源异构时空数据的城市旅游流网络演化机制及应用研究”(2020J01033)
作者简介: 郑伟民(1987— ),男,福建漳州人,博士,厦门大学管理学院副教授,博士生导师,研究方向:智慧旅游、旅游大数据与旅游信息化。E-mail: zhengweimin@xmu.edu.cn。|李梦玲(1997— ),女,四川自贡人,硕士研究生,研究方向:智慧旅游、旅游大数据与旅游信息化。|庄歆怡(1995— ),女,福建泉州人,硕士研究生,研究方向:智慧旅游、旅游大数据与旅游信息化。|高胜男(1997— ),女,山东烟台人,硕士研究生,研究方向:智慧旅游、旅游大数据与旅游信息化。
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引用本文:

郑伟民,李梦玲,庄歆怡,高胜男. 手机基站定位数据在旅游领域的应用综述[J]. 旅游导刊, 2021, 5(4): 37-57.

ZHENG Weimin,LI Mengling,ZHUANG Xinyi,GAO Shengnan. A Review on the Application of Mobile Phone Positioning Data in Tourism. Tourism and Hospitality Prospects, 2021, 5(4): 37-57.

链接本文:

https://lydk.bisu.edu.cn/CN/10.12054/lydk.bisu.182        https://lydk.bisu.edu.cn/CN/Y2021/V5/I4/37

图1  手机定位系统
类别
(Category)
项目
(Item)
基站定位
Base Station Positioning
内置GPS
Built-in GPS
蓝牙
Bluetooth
无线网络
Wi-Fi
时间尺度 几小时~几年 仅使用功能时
几小时~几天
仅使用功能时
几天~十几天
仅使用功能时
几天~几个月
空间尺度 中、宏观 微、中观 微观 微观
样本量 规模大 规模较小 受人流密度影响 受人流密度影响
精度 几十米~几千米 几米~十几米 几米~几十米 几米~几十米
电源能耗 较高 较高
数据获取 运营商打包 相关移动应用程序后台 蓝牙传感器后端服务器 Wi-Fi设备后台接口
限制 受基站密度影响(城乡差异大) 受天气和位置影响大 需外部配备蓝牙传感器、设备成本高 需外部配备Wi-Fi基站
表1  手机定位数据各类型对比
图2  手机定位数据在旅游领域的研究过程
图3  国内外研究空间分布
图4  研究时间跨度分布
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