关键词: 新常态; 旅游业; 改革; 规范研究

Abstract:

With the present new normal of China’s economy, tourism industry is ushering in the great development opportunities. As one of the key areas of investment, consumption and exportation as well as an essential part of modern services, tourism industry is of great significance in building a modern service economic system. Meanwhile, it will serve as a major force in Chinese economic and social structure adjustment. Chinese tourism industry is undergoing a rapid development phase and its functions are gradually magnifying. Tourism economy has an increasing influence on the country’s social economy especially in the transition stage from industrial society to post-industrial society. The growth and development of tourism industry are directly related to the achievement of the macro-goal of stable and sustainable development of social economy. Nevertheless, the present development patterns and models of Chinese tourism industry fail to accommodate the international tourism economy development trends and the demands of Chinese social and economic development. Due to the fact that it is difficult to change the inherent patterns and models, the achievements of opportunities have been hindered to a great extent. Consequently, the second revolution is needed in Chinese tourism industry. The spirit of reform should be upheld in pursuit of a new path for Chinese tourism development and the spirit of innovation should be kept throughout the building of new tourism operating patterns. Moreover, the market should play a decisive role in creating the business model which will be adapted to the future development of tourism industry. To meet the needs of the second tourism revolution, the future tourism economy development strategies and the normative research of tourism industry policies should be based on the following three major works: reconsidering the tourism phenomenon, rediscovering the strength of market, and reunderstanding the tourism system design. This theoretical research is aimed at facilitating the reform task efficiently, thereby promoting the growth of Chinese tourism industry effectively.

Keywords: new normal; tourism industry; revolution; normative research