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旅游导刊

旅游导刊 ›› 2017, Vol. 1 ›› Issue (1): 8-13.DOI: 10.12054/lydk.bisu.2

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创建中国旅游业新常态：从政策调整到实践转型

马波   

  1. 青岛大学旅游与地理科学学院 山东青岛 266071
  • 收稿日期:2015-11-10 出版日期:2017-01-15 发布日期:2017-01-15
  • 作者简介: 马 波（1966— ）,男,陕西绥德人,青岛大学旅游与地理科学学院院长、教授、博士生导师,研究方向：旅游产业经济与政策、区域旅游和旅游文化学。

Create the New Normal of Chinese Tourism: from Policy Adjustment to Practice Transformation

Bo MA

  1. School of Tourism & Geography Science, Qingdao University, Qingdao 266071, China
  • Received:2015-11-10 Online:2017-01-15 Published:2017-01-15

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摘要：

中国旅游业的新常态建设与转型发展之间存在逻辑内洽性。服务国家战略、提升产业实力和活化体制机制是新形势下旅游业发展的新使命,为此需要调整旅游产业政策,树立新的旅游财富观和“好旅游”的标准,着力实现社会总剩余的最大化,同时要以提升旅游“性价比”为核心,夯实旅游产业发展的微观基础,增强市场配置资源的能力,进一步扩大旅游需求,提升国际竞争力。与此相应,中国旅游业的实践应当在国际合作、产业融合、空间优化、高地建设和技术创新等多个方面,尽快体现创建新常态和转型升级发展的客观需要。

关键词: 新常态; 旅游业; 转型; 产业政策

Abstract:

Tourism in China has always been developing under the deep influence of national economic policy. As Chinese social economy comes to a period of The New Normal, building up a Chinese tourism New Normal becomes the purpose of practice. According to the system economics theory, construction of the Chinese tourism New Normal has the internal logical consistency with the transformational development. Based on the analysis of new features of Chinese social economy and the review on the Chinese tourism transformation research, this paper condenses the new mission of Chinese tourism development under the New Normal into serving national strategy, promoting industry strength and activating system mechanism. In this connection, it is required to adjust the tourism industrial policies timely, including （1）setting up a new view of tourism wealth and establishing the standard of “Good Tourism”, to pursue the total social surplus maximization;（2）highlighting the quality-benefit index of tourism, promoting the cost performance of tourism product, and reinforcing the micro foundation of tourism industrial development;（3）respecting the market regulation mechanism, giving priority to driving tourism demand, and improving the international competitiveness. Corresponding with this, recommendations of five aspects for the practical transformation of Chinese tourism are put forward:（1）coordinating with “the Belt and Road” initiative, improving the international level of tourism, and developing a flexible tourism;（2）further promoting the deep convergence between tourism and other industries, and establishing a coordinated management mechanism;（3）implementing the “Westward Movement” strategy, exploiting the tourism potentialities of the west China and optimizing space structure;（4）building up the national tourism highland, and guiding the quality improvement of tourism;（5）improving techniques in tourism statistics and information management, and implementing the upgrading project of smart tourism.

Keywords: the New Normal; tourism; transformation; industrial policy

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