关键词: 苏州园林; 游客感知特征; 多维度分析

Abstract:

This paper, taking the Suzhou Gardens as the research object, based on the multidimensional analysis of the travel notes, studies the tourists’ perception characteristics of Suzhou Gardens. After collecting the Suzhou Gardens travel notes from multiple travel websites, descriptive statistical analysis is firstly made on the characteristics of Suzhou scenic spots. By using the TF-IDF algorithm, the characteristics of hot spots and the characteristics of temporal evolution of scenic spots are found to explore the evolution of tourist concerns over time. Then, combining with the dominant topic analysis and the implicit topic discovery, the paper analyzes the topic characters of the scenic spots to perceive the image of the scenic spots,and analyzes the evaluation in different gardens to form a network depicting the Suzhou Gardens. The network can better show the relation between the garden node and the description word node, and the similarities and differences of different gardens in tourist perception. This paper also carries out the analysis in the emotion aspect, and explores the overall emotional attitude of visitors to the Suzhou gardens. On this basis, this paper analyzes the negative topic of the online travel notes to Suzhou Gardens. Based on the above analysis, it is found that tourists’ recognition of the characteristics of Suzhou Gardens is positive words such as “beauty” and “exquisite”, and tourists usually link Suzhou gardens with surrounding specific cities and surrounding specific scenic spots, as well as other characteristics of scenic spots, which serves as a basis for the future development of Suzhou gardens. Finally this paper takes into account the characteristics of the time perspective changes, providing reference for the future development of Suzhou Gardens tourism.

Keywords: Suzhou Gardens; tourists’; perceptual characteristics; multidimensional analysis