关键词: 在线酒店; 佣金模式; 博弈模型

Abstract:

Under the background of e-commerce and mobile commerce, the commission problem leading to many contradictions in the hospitality industry and the OTA’s commission model has received more and more challenges (represented by Ctrip). In this paper, based on this commission mode between hotel and OTA, the author established the hotel dominant Stackelberg dynamic game model and the optimization model of cooperation. By solving the model and numerical analysis, the paper concluded respectively the reasonable range when hotel and OTA took the non-cooperate strategy and cooperate strategy.According to the results of numerical analysis, the author draw the following conclusions: (1) With the improvement of the hotel direct proportion, hotel needs to increase the commission to compensate the OTA’s losses caused by hotel’s direct competition. (2) In the hotel dominant market, when the direct proportion is very low, the OTA, in order to get more hotel resources, needs to pay commission to hotel in which situation the commission is equivalent to the wholesale price. (3) When the relationship between the hotel and OTA shifts from competition to cooperation, the hotel needs to transfer partial interest to OTA for cooperation by improving commission.

Keywords: online hotel; commission mode; game theory model