旅游管理视角下的消费者决策行为研究现状评述与展望

doi:10.12054/lydk.bisu.143

摘要/Abstract

摘要：

消费环境和消费个体的复杂性与变化性为旅游消费决策行为提供了新视角、新方法,国内外学者在对旅游消费决策行为的研究中推动了消费信息处理理论和决策理论的构建。本文首先回顾了国外消费比较决策过程理论的发展,提出了以数字平台、文化差异和可持续消费为方向的研究展望,以及线上田野实验作为研究方法的进展。国内主要体现在以营销模式变革和消费者为中心的研究上。然而,当前研究仍未充分结合旅游的IHIP属性和国内旅游消费实践的发展,发挥消费决策理论在旅游研究中的积极作用,难以用系统的理论和框架引领国际上的学术创新。因此,建议基于旅游领域的新现象完善信息处理和决策理论的框架,充分利用中国旅游的发展提升理论贡献和实践意义。

关键词: 消费信息处理和决策; 比较决策过程; 旅游消费行为

Abstract:

The complexity and great change of overall conditions for consumption and individual consumers provide new perspectives and methods for researching tourist buying decision behavior. Both domestic and overseas research on tourist buying decision behavior has given rise to the theories of consumer information processing and of decision-making. This paper first reviews the evolution of overseas comparative consumer decision-making theory; proposes three research prospects represented by digital platforms, cultural differences, and sustainable consumption; and describes the progress of online field experiments as a research method. In domestic tourism research, the focus is primarily on the transformation of marketing modes and consumer orientation. However, inadequate attention has been paid to the IHIP attributes of tourism and the development of domestic tourism consumption. The theory of consumer decision-making does not play an active role in tourism research. It is obviously difficult to apply systematic theories and framework to making world-class academic innovation. Therefore, the paper proposes to improve the framework of information processing and decision-making theory, given new phenomena in tourism. It aims at using the development of Chinese tourism to make better theoretical and practical contributions to tourism research.

Keywords: consumer information processing and decision-making; comparative decision-making process; tourism consumer behavior

中图分类号:

孙瑾,杨静舒. 旅游管理视角下的消费者决策行为研究现状评述与展望[J]. 旅游导刊, 2020, 4(3): 1-15.

SUN Jin,YANG Jingshu. Literature Review and Future Research Directions on Consumer Buying Decision Behavior from the Perspective of Tourism Management[J]. Tourism and Hospitality Prospects, 2020, 4(3): 1-15.

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