中国酒店研究35年：基于《旅游学刊》和《旅游科学》发文的量化分析

doi:10.12054/lydk.bisu.207

摘要/Abstract

摘要：

本文选取1986—2020年发表在《旅游学刊》和《旅游科学》这两本期刊上的598篇酒店研究文献作为样本，识别其研究的主要贡献者、贡献机构及合作网络特征，对样本文献的研究性质、研究方法和研究领域进行人工编码与统计分析。结果显示，我国酒店研究经历了多维转向，包括研究导向由管理实践转为学术创新，研究视角由以企业为主体转向以人为主体，研究性质由概念性研究转向以假设检验为目的的实证性研究，其中2001—2005年是我国酒店研究多维转向的重要过渡阶段。此外，本文还对酒店人力资源管理和消费者心理与行为两个领域在研究内容和研究方法上的转变进行了分析与总结。

关键词: 酒店研究; 学科发展; 文献计量; 范式转换; 人工编码

Abstract:

Although hotel research has developed in China for more than thirty years, few studies have investigated the knowledge development process or the current status of Chinese hotel research. This paper conducts a chronological analysis of hotel-related papers published in two leading Chinese tourism journals, namely Tourism Tribune and Tourism Science. The total number of articles included in the analysis was 598. Network analysis was used to examine the key contributors and institutes contributing to the Chinese hotel literature across different time periods. The research area, research design, and methods for data collection and data analysis were identified for each sampled hotel article by adopting a manual coding approach. Results show that the paradigm of Chinese hotel research shifted between the years 2001 and 2005, characterized by distinct foci and methodological preferences. The majority of hotel articles published before 2000 were conceptual and atheoretical; empirical research following a hypothesis-testing approach has grown rapidly since 2000 and now has become the dominant paradigm of Chinese hotel research. Regarding the topics of Chinese hotel research, there has been an increased interest in the attitudes and behaviors of hotel employees and customers, and a declining interest in understanding the practical aspects of hotel management. Correspondingly, surveys targeting hotel customers and employees have become the most widely used data collection tool; also, data analysis methods have become more sophisticated, with techniques suitable for latent variable analysis, including factor analysis and structural equation modeling, gaining popularity.

Keywords: hotel research; hospitality discipline; literature review; paradigm shift; manual coding

中图分类号:

王媛, 顾依秋, 冯学钢. 中国酒店研究35年：基于《旅游学刊》和《旅游科学》发文的量化分析[J]. 旅游导刊, 2023, 7(2): 95-123.

WANG Yuan, GU Yiqiu, FENG Xuegang. 35 Years of Hotel Research in China: A Quantitative Analysis of Papers Published in Tourism Tribune and Tourism Science[J]. Tourism and Hospitality Prospects, 2023, 7(2): 95-123.

图/表 11

参考文献 46

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作者 Author	数量 Count	第一作者 First author	数量 Count	第一作者单位 First author institution	数量 Count
郑向敏	11	熊伟	7	中山大学	41
熊伟	7	戴斌	7	北京联合大学	24
戴斌	7	曾国军	7	北京旅游学院	23
曾国军	7	蔡晓梅	6	北京第二外国语学院	20
谢朝武	6	徐虹	5	南开大学	18
徐虹	6	刘艳华	5	华侨大学	17
蔡晓梅	6	杨云	4	华南师范大学	15
秦宇	5	魏卫	4	上海旅游高等专科学校	12
张辉	5	张辉	4	浙江大学	11
王文君	5	王文君	4	安徽师范大学	9
刘艳华	5	张海洲	4	厦门大学	8
陆林	5	秦宇	4	南京金陵旅馆管理干部学院	8
何建民	5	张志军	4	山东大学威海分校	8
		史国祥	4	湖南师范大学	8
		邹益民	4	上海财经大学	8

作者 Author	数量 Count	第一作者 First author	数量 Count	第一作者单位 First author institution	数量 Count
郑向敏	11	熊伟	7	中山大学	41
熊伟	7	戴斌	7	北京联合大学	24
戴斌	7	曾国军	7	北京旅游学院	23
曾国军	7	蔡晓梅	6	北京第二外国语学院	20
谢朝武	6	徐虹	5	南开大学	18
徐虹	6	刘艳华	5	华侨大学	17
蔡晓梅	6	杨云	4	华南师范大学	15
秦宇	5	魏卫	4	上海旅游高等专科学校	12
张辉	5	张辉	4	浙江大学	11
王文君	5	王文君	4	安徽师范大学	9
刘艳华	5	张海洲	4	厦门大学	8
陆林	5	秦宇	4	南京金陵旅馆管理干部学院	8
何建民	5	张志军	4	山东大学威海分校	8
		史国祥	4	湖南师范大学	8
		邹益民	4	上海财经大学	8

	总频数 Frequency	占比（%）	1986— 1990	1991— 1995	1996— 2000	2001— 2005	2006— 2010	2011— 2015	2016— 2020
无	394	65.9	17	117	118	75	34	18	15
描述性统计	100	16.7	0	4	4	14	36	21	21
因子分析	81	13.5	0	0	0	3	24	25	29
回归分析	52	8.7	0	1	0	2	18	17	14
结构方程模型	43	7.2	0	0	0	1	11	12	19
相关性分析	33	5.5	0	0	0	1	17	9	6
方差分析	20	3.3	0	0	0	2	5	6	7
t检验	12	2.0	0	0	0	1	5	3	3
多层线性回归分析	7	1.2	0	0	0	0	3	2	2
扎根理论	6	1.0	0	0	0	0	0	4	2
聚类分析	4	0.7	0	0	0	0	1	2	1
空间统计分析	3	0.5	0	0	0	0	1	0	2
主成分分析	1	0.2	0	0	0	0	0	0	1
元分析	1	0.2	0	0	0	0	0	0	1
情感分析	1	0.2	0	0	0	0	0	0	1

	总频数 Frequency	占比（%）	1986— 1990	1991— 1995	1996— 2000	2001— 2005	2006— 2010	2011— 2015	2016— 2020
无	394	65.9	17	117	118	75	34	18	15
描述性统计	100	16.7	0	4	4	14	36	21	21
因子分析	81	13.5	0	0	0	3	24	25	29
回归分析	52	8.7	0	1	0	2	18	17	14
结构方程模型	43	7.2	0	0	0	1	11	12	19
相关性分析	33	5.5	0	0	0	1	17	9	6
方差分析	20	3.3	0	0	0	2	5	6	7
t检验	12	2.0	0	0	0	1	5	3	3
多层线性回归分析	7	1.2	0	0	0	0	3	2	2
扎根理论	6	1.0	0	0	0	0	0	4	2
聚类分析	4	0.7	0	0	0	0	1	2	1
空间统计分析	3	0.5	0	0	0	0	1	0	2
主成分分析	1	0.2	0	0	0	0	0	0	1
元分析	1	0.2	0	0	0	0	0	0	1
情感分析	1	0.2	0	0	0	0	0	0	1