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旅游导刊 ›› 2024, Vol. 8 ›› Issue (3): 1-11.DOI: 10.12054/lydk.bisu.275

• 专题论文:旅游新质生产力 •    下一篇

发展新质生产力:旅游业的逻辑分析框架

马波1,2()   

  1. 1.青岛大学旅游与地理科学学院 山东青岛 266071
    2.中国旅游研究院乡村旅游研究基地 山东青岛 266071
  • 收稿日期:2024-02-25 修回日期:2024-04-29 出版日期:2024-06-30 发布日期:2024-07-16
  • 作者简介:马波(1966— ),男,陕西绥德人,青岛大学旅游与地理科学学院教授,中国旅游研究院乡村旅游研究基地首席专家,研究方向为旅游产业经济、旅游学理论、乡村旅游、旅游文化,E-mail: 18661855899@163.com

Developing New Quality Productive Forces: A Logical Analytical Framework for the Tourism Industry

MA Bo1,2()

  1. 1. School of Tourism and Geography Science, Qingdao University, Qingdao 266071, China
    2. Rural Tourism Research Base of China Tourism Academy, Qingdao 266071, China
  • Received:2024-02-25 Revised:2024-04-29 Online:2024-06-30 Published:2024-07-16

摘要:

为了建构旅游业发展新质生产力的逻辑分析框架,本文应用熊彼特创新理论梳理了从国家视域到旅游业视域新质生产力的逻辑演绎线索,认为旅游业的新质生产力发展实质上是一个创新扩散的过程。技术变革与经济社会文化变革互为表里,引致旅游需求和公共政策两个方面的演进,推动旅游企业组织和旅游产业组织的一系列更新,进而对社会系统形成积极回馈。根据此逻辑分析框架,降低旅游交易成本和提升旅游性价比依旧是旅游业创新的核心,而虚拟旅游企业是未来可以预见的一个重要趋向。

关键词: 新质生产力; 创新; 数字化; 旅游性价比; 虚拟旅游企业

Abstract:

To construct a logical analytical framework for the development of new quality productivity in the tourism industry, this study applies Schumpeter’s innovation theory to determine logical deductions of new quality productivity from the perspective of China as a whole and the tourism sector. It is believed that the development of new quality productivity in the tourism industry is essentially a process of innovation diffusion. Technological, economic, social, and cultural changes all contribute to the evolution of tourism demand and public policies, promoting a series of upgrades of tourism enterprises and the tourism industry, thus forming positive feedback to the social system. Based on the research results of this logical analytical framework, reducing tourism transaction costs and enchancing the cost-effectiveness remain the core of tourism innovation, and the development of virtual tourism enterprises is a foreseeable and important trend.

Keywords: new quality productive forces; innovation; digitization; tourism cost-effectiveness; virtual tourism enterprises

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