共享住宿场景下旅游者难忘体验的形成路径研究

doi:10.12054/lydk.bisu.235

旅游导刊 ›› 2023, Vol. 7 ›› Issue (5): 23-42.DOI: 10.12054/lydk.bisu.235

共享住宿场景下旅游者难忘体验的形成路径研究

王锴云¹, 何宗威¹, 赵晓优², 马世罕¹, 叶顺¹, 应天煜¹()

1.浙江大学管理学院浙江杭州 310030
2.浙江商业职业技术学院浙江杭州 310051

收稿日期:2023-02-22 修回日期:2023-05-22 出版日期:2023-10-30 发布日期:2023-11-07
通讯作者: 应天煜（1981— ），男，浙江湖州人，博士，浙江大学管理学院旅游与酒店管理学系主任，浙江大学“百人计划”研究员，博士生导师，研究方向：文旅数字化、服务管理、服务体验研究、旅游可持续发展。Email：yingtianyu@zju.edu.cn
作者简介:王锴云（1996— ），女，浙江杭州人，浙江大学管理学院博士研究生，研究方向：旅游消费行为和消费伦理。
何宗威（1999— ），女，安徽合肥人，浙江大学管理学院本科生，研究方向：游客行为。
赵晓优（1988— ），女，浙江丽水人，浙江商业职业技术学院中级经济师，研究方向：游客行为、旅游体验。
马世罕（1987— ），男，浙江绍兴人，博士，浙江大学管理学院“百人计划”研究员，博士生导师，研究方向：旅游大数据分析、旅游数字化技术运用、旅游社交媒体和在线旅游营销。
叶顺（1989— ），男，浙江丽水人，博士，浙江大学管理学院讲师，研究方向：旅游小企业创业与成长、新技术驱动下的体验创新、微观旅游需求分析。
基金资助:
浙江省社科联研究课题“共享经济背景下混合创业者身份认同的结构与类型探析”(2022N01)

Research on the Formation Path of Unforgettable Experience in the Shared Accommodation Setting

WANG Kaiyun¹, HE Zongwei¹, ZHAO Xiaoyou², MA Shihan¹, YE Shun¹, YING Tianyu¹()

1. School of Management, Zhejiang University, Hangzhou 310030, China
2. Zhejiang Business College, Hangzhou 310051, China

Received:2023-02-22 Revised:2023-05-22 Online:2023-10-30 Published:2023-11-07

摘要/Abstract

摘要：

共享经济的发展催生了共享住宿等体验经济新形式，在“难忘体验”的塑造方面有诸多创新。然而，目前尚不清楚共享住宿场景下旅游者如何基于个体互动形成难忘体验。本文基于全面体验范式，通过扎根理论方法系统探究共享住宿相关特征对旅游体验的影响机制，并进一步提炼旅游者难忘体验的形成路径。研究结果表明：旅游者通过功能性、情绪性和符号性3条体验路径形成共享住宿难忘体验，3条路径分别对应生理、心理和精神层面；难忘体验受到四大要素的影响，包括基础设施功能、服务体验、人际互动和新奇经历。研究结果可为共享经济行业优化“体验型”产品和服务提供借鉴。

关键词: 共享经济; 难忘体验; 共享住宿; 全面体验范式; 扎根理论

Abstract:

The development of the sharing economy has given birth to a new form of experience economy called shared accommodation, which benefits from many innovations in its ability to shape “unforgettable experiences” for tourists. However, it is unclear how tourists form unforgettable experiences based on individual interactions in shared accommodation scenarios. Based on the comprehensive experience paradigm, this study systematically explores the influence mechanism of the features of shared accommodation on the tourist experience through grounded theory and further refines the formation path of tourists’ unforgettable experiences. The results show that tourists form unforgettable experiences in shared accommodation scenarios through three experiential paths: functional, emotional, and symbolic, and which correspond to the physical, psychological, and spiritual dimensions, respectively. Simultaneously, four major factors influenced the occurrence of unforgettable experiences: infrastructure functions, service experiences, interpersonal interactions, and novel experiences. These results provide a reference for the sharing economy industry to optimize “experience-based” products and services.

Keywords: sharing economy; unforgettable experience; shared accommodation; comprehensive experience paradigm; grounded theory

中图分类号:

王锴云, 何宗威, 赵晓优, 马世罕, 叶顺, 应天煜. 共享住宿场景下旅游者难忘体验的形成路径研究[J]. 旅游导刊, 2023, 7(5): 23-42.

WANG Kaiyun, HE Zongwei, ZHAO Xiaoyou, MA Shihan, YE Shun, YING Tianyu. Research on the Formation Path of Unforgettable Experience in the Shared Accommodation Setting[J]. Tourism and Hospitality Prospects, 2023, 7(5): 23-42.

图/表 4

参考文献 45

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原始文本内容示例 Example of original text content	概念化 Conceptualization	范畴化 Categorize
准确来说，应该是在街道或者胡同里，因为一出门就是当地比较有名的一条中山街，里面还是比较幽静的，但是一出了那个口就是比较繁华的街道，我觉得这个地方还真挺好的，又节省来回通勤的时间	a1靠近繁华街道，节省通勤时间	A1地理位置便利
敲重点！地理位置是真的方便！沈阳站出来大概走路5分钟就可以到，公寓设施很安全，出门2分钟到商区，感觉下个楼就到太原街了，hhhh，逛街方便得很，女孩子的最爱了！楼下有便利店，离地铁站也特别近~	a1靠近繁华街道，节省通勤时间
民宿的地理位置也很好，交通特别便利，在南京的中心城区内，多趟公交地铁贯穿于此！	a2市中心交通很便利
地点在苏州城市广场，旁边就是万达，差不多在姑苏区的中心，距离苏州站和各种景点都差不多是一个出租车起步价的距离，去地铁站只需要步行3分钟，地理位置超完美	a2市中心交通很便利

原始文本内容示例 Example of original text content	概念化 Conceptualization	范畴化 Categorize
准确来说，应该是在街道或者胡同里，因为一出门就是当地比较有名的一条中山街，里面还是比较幽静的，但是一出了那个口就是比较繁华的街道，我觉得这个地方还真挺好的，又节省来回通勤的时间	a1靠近繁华街道，节省通勤时间	A1地理位置便利
敲重点！地理位置是真的方便！沈阳站出来大概走路5分钟就可以到，公寓设施很安全，出门2分钟到商区，感觉下个楼就到太原街了，hhhh，逛街方便得很，女孩子的最爱了！楼下有便利店，离地铁站也特别近~	a1靠近繁华街道，节省通勤时间
民宿的地理位置也很好，交通特别便利，在南京的中心城区内，多趟公交地铁贯穿于此！	a2市中心交通很便利
地点在苏州城市广场，旁边就是万达，差不多在姑苏区的中心，距离苏州站和各种景点都差不多是一个出租车起步价的距离，去地铁站只需要步行3分钟，地理位置超完美	a2市中心交通很便利

核心类属 Core generic	类属 Generic	范畴 Category
功能性体验路径（Functional experience path）	基础设施功能满足需求	地理位置便利；设施设备齐全；特色设施符合偏好
情绪性体验路径（Emotional experience path）	服务体验吻合喜好	装修风格吻合审美；空间布局完备舒适；自然风光美妙；人际交往空间舒适；超高性价比；满足度假舒适度要求
情绪性体验路径（Emotional experience path）	人际互动感知愉悦	主客温馨互动；同伴愉悦互动；客客新鲜互动
符号性体验路径（Symbolic experience path）	真实体验优于预期	真实生活深度融入；新奇尝试体验美好

核心类属 Core generic	类属 Generic	范畴 Category
功能性体验路径（Functional experience path）	基础设施功能满足需求	地理位置便利；设施设备齐全；特色设施符合偏好
情绪性体验路径（Emotional experience path）	服务体验吻合喜好	装修风格吻合审美；空间布局完备舒适；自然风光美妙；人际交往空间舒适；超高性价比；满足度假舒适度要求
情绪性体验路径（Emotional experience path）	人际互动感知愉悦	主客温馨互动；同伴愉悦互动；客客新鲜互动
符号性体验路径（Symbolic experience path）	真实体验优于预期	真实生活深度融入；新奇尝试体验美好

共享住宿场景下旅游者难忘体验的形成路径研究

Research on the Formation Path of Unforgettable Experience in the Shared Accommodation Setting

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