Most of the existing research on tourism big data in China has focused on identifying and analyzing specific problems in the tourism industry and lacks a critical evaluation of contemporary, state-of-the-art studies on big data in tourism. This paper examines empirical studies of big data in tourism that have been published in the Chinese language, reviewing 358 journal papers published in prestigious Chinese academic publications on tourism as of January 2021. In these studies, three types of big data are used: UGC data, device data, and transaction data. Under each data type, in-depth investigations of the study’s goals, data features, and analytical approaches are undertaken. While tourism big data research in China has taken significant strides in study topics, data collection, and analytic methods, the distribution of research on various forms of data is as yet uneven. There is, therefore, room for improvement in study topics, data collection methods, and analysis approaches.

Improving the quality of tourism public services is essential not only to accelerate the transformation and upgrading of tourism and improve quality and efficiency but also to enhance tourists’ well-being. This study, from the perspective of tourism experience, constructs a multiple intermediary model of the influence of tourism public service quality on tourists’ well-being. Structural equation and Bootstrap methods are used to test the model. The results reveal that, experience value positively mediates the impact of information communication service quality and administrative supervision service quality on eudaimonia enjoyment and the impact of information communication service quality, security service quality and administrative supervision service quality on hedonic enjoyment; experience satisfaction positively mediates the impact of information communication service quality and administrative supervision service quality on both eudaimonia enjoyment and hedonic enjoyment; the alternative attractiveness negatively moderates the impact of public facilities service quality, convenience and benefit service quality, and administrative supervision service quality on experience value and the impact of public facilities service quality and convenience and benefit service quality on experience satisfaction. This study integrates the dual structure of subjective well-being and psychological well-being and expands the research on tourists’ well-being. Additionally, it defines the psychological mechanism and boundary conditions of the influence of tourism public service quality on tourists’ well-being, providing important enlightenment for improving tourism public service quality and enhancing tourists’ long-term well-being.

In the spring of 2023, a novel form of tourism emerged among college students, characterized by its brevity, tight itineraries, numerous destinations, and high intensity. This phenomenon has been dubbed“special forces-style tourism.”To examine the core attributes of this trend, this study analyzed online comments on social media platforms, leveraging a vast array of relevant textual data. First, a virtual ethnography approach was adopted to explore the origin and evolution of “special forces-style tourism,”followed by the application of text analysis methods to synthesize its fundamental features and emotional inclinations of“special forces-style tourists”toward it. Subsequently, interviews were conducted with active users who consistently provided high-quality, recently posted content, contributing significantly to the overall high frequency of posts in the history of the platform. Through thematic analysis, the study examined the nuanced characteristics, underlying causes, and repercussions of“special forces-style tourism.” The research findings indicate that “special forces-style tourism” possesses distinctive temporal, spatial, economic, and sightseeing features, setting it apart from traditional tourism models; its emergence is primarily attributed to peer influence, rapidly spreading among the younger demographic, particularly college students, via the Internet; it has both individual and collective impacts; and its features, causes, and effects can be conceptualized using a three-stage model. The contributions of this study are, first, clarifying the distinctions between “special forces-style tourism” and other forms like check-in tourism and budget travel, enhancing explanatory power from a peer-to-peer perspective; second, providing strategic insights for tourist destinations and attractions to cater to and attract“special forces-style tourists”; and third, offering guidance for young demographics emphasizing cultural immersion, self-identification, and self-image formation through tourism activities.

To gain a more comprehensive understanding of the current situation and development process of festivals and special events, a hot field of tourism research, this paper gathers 1 287 festivals and special event-related CSSCI articles in the CNKI database from 1999 to 2019 using CiteSpace, a document visualization software to draw knowledge graphs of festivals and special events in terms of authors, research organizations, keywords, and so on. The results show that, first, domestic festival research can be roughly divided into four stages: the start-up stage (1999—2002), preliminary development stage (2003—2008), rapid rise stage (2009—2011), and steady development stage (2012—2019). In particular, the practical effects of large-scale domestic festivals and the guidelines of state policy documents are important factors that bring about changes in the themes and content of festival research. There are four major domestic research teams with an obvious lack of communication and cooperation. The research institutions mainly consist of sports education colleges, tourism colleges, and university research centers at the undergraduate level. Over time, they have expanded from universities in eastern coastal provinces to universities in inland provinces such as Sichuan, Chongqing, Shaanxi, Henan, and Hunan. Research academics have paid close attention to festivals, but the research perspective is still relatively limited, and the research content must be enriched. It is suggested that in the future, more attention should be paid to community festival activities, innovative research methods, research on festival-oriented education, social, cultural, and environmental impacts of festivals, and the analysis of failed festival cases.

Tourism aesthetics constitute a fundamental attribute of tourism activities. Research on the influence of tourists’ aesthetic behavior has profound significance for a deeper understanding of the aesthetic character of tourism activities, for clarifying the mechanism of tourists’ aesthetic behavior, for setting a new tourism trend of “knowing beauty, appreciating beauty and advocating beauty,” and for exploring what is best in tourism development. Based on the theory of planned behavior (TPB) and cognition, this paper constructs a model of tourists’ aesthetic behavior intention (ABI) by adding tourists’ aesthetic and cognitive variables, and carries out an empirical study by using SEM method. The results show that: (1) tourists’ aesthetic cognition (AC) and aesthetic behavior attitude (ABA) have a positive effect on intended aesthetic behavior, with path coefficients of 0.399 and 0.335 respectively, indicating that AC is the key factor followed by ABA as a supporting factor; (2) tourists’ subjective norms (SN) and perceived behavioral control (PBC) play a leading positive role in ABA, with path coefficients of 0.444 and 0.362 respectively, indirectly influencing ABI through ABA.

With Web of Science and CNKI as data sources, this paper uses CiteSpace to conduct a bibliometric analysis of a total of 802 domestic and foreign research papers on heritage tourism from the years of 2016 to 2021. A knowledge map covering disciplines, keywords, and co-cited academic papers is drawn to illustrate research progress in the field of heritage tourism both at home and abroad in recent years. The paper concludes that there are rich research achievements in the field of social sciences and that increasing attention has been paid to the field of environmental sciences. Authenticity and cultural identity are the core issues in domestic and overseas research on heritage tourism. While foreign researchers focus more on the issue of human needs, domestic researchers pay more attention to local supply. Furthermore, focusing on the integrity of cultural heritage will become a trend in domestic research on heritage tourism.

High-quality development is essential to Chinese modernization. As a strategic pillar industry, tourism plays a key role in the Chinese national economy and in people’s livelihoods. It is, therefore, imperative to promote high-quality tourism development. This paper focuses on such important issues as theoretical connotation, opportunities and challenges, strategic priorities, and logical approaches to high-quality tourism development from the perspective of Chinese modernization. The core insights are as follows: (1) The theoretical connotation of high-quality tourism development from the perspective of Chinese modernization should be understood with a view to satisfying public needs with higher-quality services, promoting common prosperity, continuously boosting the in-depth integration of culture and tourism, promoting the harmonious coexistence of man and nature, and serving as a bridge of peace; (2) To promote high-quality development of cultural tourism from the perspective of Chinese modernization, it is necessary to clarify the realistic, academic, and promotional rationales for the development of high-quality modernized Chinese tourism; (3) A new method of high-quality tourism development can be explored with a focus on high-quality tourism supply, coordinated development of the tourism industry, in-depth integration of culture and tourism, and green transformation of the tourism industry; (4) High-quality tourism development will help create a new variety of Chinese modernization through establishing a more resilient cultural and tourism supply, activating and guiding inclusive cultural tourism consumption, comprehensively promoting the in-depth integration and innovation of cultural tourism, and establishing a higher-quality cultural tourism service system; (5) Promoting high-quality rural tourism development and opening up the transformational channel of “turning lucid waters and lush mountains into invaluable assets” are conducive to revitalizing rural areas, gradually realizing common prosperity, and expediting Chinese modernization.

Tourism live broadcasting is a new marketing tool in the tourism industry. In this study, we used a mixed research method to investigate the underlying mechanism of tourism live broadcasting on customers’ purchase intention, which is at the heart of the new marketing research. We also applied flow theory to explore the role of flow experience in the relationship between live broadcasting and purchase intention. We proposed and tested four hypotheses: (1) Customer participation in tourism live broadcasting has a positive influence on purchase intention; (2) Different participation behaviors have different effects on tourists’ purchase intention toward tourism products; (3) Cooperation behavior has the most significant impact on customer purchase intention; (4) Flow experience mediates customer participation and purchase intention and completely mediates interpersonal interactions and purchase intention. The findings suggest that the marketing tool of tourism live broadcasting should focus on cultivating participants’ cooperative behavior and pay more attention to creating participants’ flow experience.

By collecting and screening 74 papers related to tourist destination image research in the big data environment — and published in the Science Citation Index (SCI), Social Science Citation Index (SSCI), and Peking University Chinese Core Journal Catalog (2020 Edition), as of April 2023 — this study combs through the current status of the field, and analyzes and summarizes existing research from three perspectives — data (sources and modalities), methodology, and technology (tools) — and looks forward to future research trends. The research shows that user-generated content is the main data source, textual data is dominant in terms of modality, and content analysis is the basic method of tourist destination image research in the big data environment. Other commonly used methods in the field of computer science — such as sentiment analysis, topic modeling, image annotation, and image recognition — can also be classified into this category. Technically, application programming interfaces (APIs) and software tools are mostly used, and the application of deep learning mainly focuses on image data, which has not yet been fully investigated in research on the image of tourist destinations.

The application of actor-network theory (ANT) in tourism research has been broadened. It reveals, through a unique methodological paradigm, the operational mode of an inter-relational network of key elements such as the environment, tourists, and tourism products. Taking 70 relevant papers on ANT published between 2000 and 2021 from the SSCI and CSSCI databases as samples, this paper conducts a systematic literature review (SLR) to summarize ANT in the field of tourism research based on five aspects: the number of published papers and publication distribution, types of papers, data acquisition methods, application of ANT in different tourism research topics, and differences between Chinese and English papers. The results show that the number of published papers follows a phased upward trend; the type of papers is mainly qualitative; and the main data acquisition methods comprise case studies, field investigations, and second-hand data. The research mainly focuses on theory and research development, heritage and environmental issues, tourism product development and planning, and rural tourism, as well as the differences in research foci and the application of ANT between Chinese and English literature. Based on a complete understanding of the application status of ANT in tourism research, this paper puts forward suggestions for future development, which can act as a reference and inspiration for follow-up research.

The practice of Marxist productivity theory in China is deeply reflected in the concept and connotation of new quality productive forces, which have facilitated the high-quality growth of China’s cultural tourism by providing it with robust driving forces and support and presenting fundamental guidelines for the creation of a credible, admirable, and respectable image of China while developing a cultural tourism powerhouse with global competitiveness. To this end, the incorporation of new quality productive forces into cultural tourism should be manifested through the integration of advanced technology, high efficiency, high quality, green mindset, and low-carbon advocacy, which aligns with the quality expectations set by the new development philosophy for the productive forces of an advanced cultural tourism industry. In light of this, this study proposes fundamental philosophies and principles for developing the new quality productivity of cultural tourism and summarizes a fitting development framework based on strategic emerging industries, high-tech (service) industries, and future industries before proposing a feasible implementation pathway using relevant theories, factors, talents, data, and equipment as guidelines. In conclusion, through these theoretical explorations and pathway contemplations, this study contributes to accelerating the formation of new quality productivity for the cultural tourism industry.

Urban-rural differences have long been an important research topic but most of the existing literature has focused on the economic aspects, failing to explore the differences in the quality of life between urban and rural residents. Based on annual data from the China General Social Survey and using a latent class modeling approach to build a mixed regression model, this paper explores the differences in and influencing factors of the leisure lifestyles of Chinese urban and rural residents. The findings show that (1) the leisure lifestyles of urban and rural residents are remarkably different, with urban residents participating in leisure activities much more frequently than rural residents as a whole; (2) the differences in the types of leisure participation between urban and rural residents are obvious, with urban residents participating more frequently in leisure activities that help promote personal growth and rural residents being less likely to be involved in high-quality leisure activities; (3) public factors such as public education, health care, and social security and individual factors such as age, health, and education level are the main factors leading to the differences in leisure lifestyles between urban and rural residents. The findings of this study are conducive to narrowing down urban-rural differences, balancing the sense of happiness and gain of urban and rural residents, and providing empirical evidence for research on urban-rural differences in the leisure lifestyles of Chinese residents.

Common prosperity is an essential requirement of the Chinese path to modernization, and rural areas are key to achieving the goal of common prosperity. In recent years, rural tourism has played an important role in promoting farmers’ income growth and solving the “Three Rural Issues.” This study focuses on the scientific connotation, theoretical logic, impact mechanism, development strategy, and realization path of high-quality development of rural tourism from the perspective of common prosperity. The core points are as follows. (1) The scientific connotation of high-quality development of rural tourism from the perspective of common prosperity should be understood and grasped from the aspects of industrial upgrading and economic development, cultural revitalization and cultural continuity, ecological protection, and the transition to green development. (2) The development of rural tourism should focus on demand and supply, scientific planning of rural tourism, and benefits for more people. (3) Rural tourism micro-enterprises are important in the development of rural tourism. They must stimulate the vitality of common prosperity by activating kinship networks, improving cultivation accuracy, and building industrial clusters. (4) The development of rural tourism needs to focus on cultural connotations, make full use of the excellent traditional Chinese culture represented by intangible cultural heritage, and promote rural tourism to enter a new stage of high-quality supply. (5) Common prosperity and high-quality development of rural tourism are interdependent and mutually supportive. We should further clarify industrial orientation, improve supply levels, make good use of cultural achievements, and explore reform and innovation systems.

Although hotel research has developed in China for more than thirty years, few studies have investigated the knowledge development process or the current status of Chinese hotel research. This paper conducts a chronological analysis of hotel-related papers published in two leading Chinese tourism journals, namely Tourism Tribune and Tourism Science. The total number of articles included in the analysis was 598. Network analysis was used to examine the key contributors and institutes contributing to the Chinese hotel literature across different time periods. The research area, research design, and methods for data collection and data analysis were identified for each sampled hotel article by adopting a manual coding approach. Results show that the paradigm of Chinese hotel research shifted between the years 2001 and 2005, characterized by distinct foci and methodological preferences. The majority of hotel articles published before 2000 were conceptual and atheoretical; empirical research following a hypothesis-testing approach has grown rapidly since 2000 and now has become the dominant paradigm of Chinese hotel research. Regarding the topics of Chinese hotel research, there has been an increased interest in the attitudes and behaviors of hotel employees and customers, and a declining interest in understanding the practical aspects of hotel management. Correspondingly, surveys targeting hotel customers and employees have become the most widely used data collection tool; also, data analysis methods have become more sophisticated, with techniques suitable for latent variable analysis, including factor analysis and structural equation modeling, gaining popularity.

Against the realistic context of homogenization and fierce competition among destination brands, emotional differentiation determines the competitive advantage of destination brands to a large extent. Destination brand love reflects the deep reliance of tourists on destinations. How to make tourists fall in love with the destination has become the ultimate pursuit of destination marketers. Based on Environmental Psychology, Social Exchange Theory and Hierarchy-of-Effects Model, this study constructs a model of tourscape on destination brand love through enticing benefits, enabling benefits and enriching benefits. The study finds that the physical elements in tourscape have a directly positive impact on the destination brand love, and there is no statistical difference between the total impacts of physical elements and social elements on the destination brand love, that enticing benefits and enriching benefits mediate the influences of physical and social elements on destination brand love. This study also puts forward management suggestions for destination management organizations to adopt destination brand love strategy.

Technology has become an important driving force in high-quality tourism development. Macroscopically, this study discusses the present situation and tasks of technological innovation in China’s tourism industry and the important areas of technology-enabled high-quality tourism development. At the meso level, this study analyzes the practical paths and research issues of digital technology-empowered tourist destinations. At the micro level, this study discusses the impact of digital visual technology and various digital technologies on the tourist experience and their application in tourist locations such as museums. This study draws the following conclusions: (1) China should carry out demand-oriented technological innovation in the field of tourism, improve the quality of tourist services, upgrade elements of tourist enterprises, modernize the governance skills of mass tourism in various destinations, and form a green development capacity for the sustainable use of resources so that technology will comprehensively empower high-quality tourism development. (2) AI technology empowers high-quality tourism development, especially in shaping a more coordinated and greener tourism development model. (3) The practice of applying digital technology to promote the high-quality development of tourist destinations has given rise to issues worthy of study, such as the “liquid interaction” between destinations and tourists, value co-creation by multiple participants, and the construction of digital ecology and digital competitiveness. (4) Innovation in tourist experience products and services empowered by digital visual technology can help China upgrade and develop its tourist industry in the direction of service innovation, product technology, and brand uniqueness. (5) Digital technology reshapes the forms of museums, enriches the content and methods of museum exhibitions, enhances visitors’ immersive experiences and edutainment, and helps create more diverse communication channels.

Rural tourism plays a guiding role in promoting rural revitalization and achieving common prosperity, and it is also an important way to promote the modernization of Chinese agriculture and rural areas. After more than 30 years, the research on rural tourism in China has achieved fruitful research results, with the research content showing a trend of “a hundred flowers blooming and a hundred schools of thought contending”. However, localised theoretical innovation and insights into theoretical research are still lacking. The regional system of the relationship between scholars and places in local geography provides an important basis for the perspective of rural problems, and the rural human-land-industry element system has become an important perspective in rural research and has been widely used. However, as a complex multisystem, rural governance is an unavoidable problem in promoting rural modernization and building a well-off society. Based on this, this study constructs a theoretical framework of “human-land-industry-governance” on the basis of the human-land-industry framework. It holds that population is the key factor in the development of rural tourism destinations, and industry is the core of the development of rural tourism destinations. Land is the basic guarantee factor for the development of the rural tourism industry and the entrepreneurship of talent officers, and the governance of rural tourism sites plays the role of regulator. The coordinated development of the four factors can further promote the optimization of the land-land relationship in rural tourism, and the integration of the theoretical framework can better promote the theoretical research and practical progress of rural tourism in the future. Against the background of this article being written on the land of the motherland, the study of rural tourism localization should pay attention to the following three problems: first, it should emphasize people-orientation and pay attention to the subjectivity of individuals in rural tourism; second, it should pay attention to the flow of urban and rural populations and explore the new endogenous development model of rural tourism destinations; third, it should build a good governance system in rural areas, focusing on the common prosperity of rural tourism destinations.

As an emerging tourism development style, dark tourism provides a fresh research perspective for the construction and improvement of the tourism discipline system. Therefore, it has gradually become one of the most appealing areas for academic community in recent years. Using CiteSpace software and journals and dissertations from CNKI as the target database, this paper analyzed the literature on China’s dark tourism from 1999 to 2021 and found that: (1) The number of literature shows a fluctuating growth yearly, which can be divided into 3 stages: the embryonic stage (1999-2007), the rapid growth stage (2008-2014) and the steady progress stage (2015-2021); (2) Close academic groups has not been formed in this field, with little cooperation and communication among scholars and loose academic nexus of research institutions; (3) 10 articles are essential and the foundation in the development progress of domestic dark tourism. (4) The hot topics of domestic dark tourism research focus on dark tourism resources, dark tourists and dark tourism development. Thus, innovative research ideas, improved quantity and quality of research and enhanced communication among scholars and academic groups are needed in the field of future dark tourism. In addition, improved systematic discipline system of dark tourism, multiple perspectives and expanded perspectives from other disciplines are also necessary in prospective studies.

This paper untangles the various perspectives and academic issues regarding tourism research. It mainly focuses on three topics: the nature and practical significance of tourism, modes of thinking in response to the changing trends in tourism demand, and issues that need attention for the deepening of tourism research. This paper explores the nature of tourism from the perspective of necessity and spatial-temporality, classifying the types of tourism experiences based on multiple dimensions. Moreover, it suggests that four modes of thinking, including scenario thinking and platform thinking, are required in response to changes in tourism demand. Finally, it proposes that in the promotion of tourism research, close attention should be paid to the two core issues of “adopting a problem-solving approach in academic research” and “adhering to academic ethics in data selection”.

Tourism flow is one of the main focuses of tourism research. The application of big data technology to tourism flow research is gradually becoming a trend. This study aims to understand the state-of-the-art tourism flow research from the perspective of big data application. We selected articles published in international academic journals as the research objects, summarized the research progress in relevant fields, and proposed research prospects. The analysis indicates that (1) since 2013, research on tourism flow, from the perspective of big data application, has shown a rapid development trend. Relevant research involves tourism, management, economy, information technology, and other fields with a development trend of diversified achievements. (2) based on keyword co-occurrence network analysis, it was divided into five condensed subsets. In terms of research themes, we found that achievements mainly focused on the measurement and characterization of tourism flow, the spatiotemporal pattern and effects of tourism flow, influencing factors, and prediction of tourism flow. In terms of application data, user-generated equipment and management data were the main data sources for analysis. The main methods included spatial statistics and analysis, network analysis, model construction, and interactive integration of different research methods. (3) existing research results show an imbalance in terms of themes, data, and methods. In the future, it is urgent to continue to explore and deepen the expansion of research themes, the fusion of big and small data, and the integration of multidisciplinary methods.

The integration of culture and tourism industries is an inevitable requirement for the high-quality development of China’s tourism industry, and it is also inherently essential to compensate for the weaknesses of tourism development and promote its transformation and upgrading. This study uses the coupling coordination model to assess the development level of cultural and tourism integration in 30 provinces (cities) in China from 2010 to 2019, and then introduces the fuzzy-set qualitative comparative analysis method to explore the development path of cultural and tourism integration in China based on the driving conditions of demand, supply, and support. The results reveal the following: (1) The overall development level of China’s cultural tourism industry has improved in the 2010-2019 period, but great regional heterogeneity exists in different regions. (2) From the perspective of the overall development path of culture and tourism in China, demand and support are important conditions, whereas residents’ consumption power and regional transportation play a particularly prominent role. (3) Significant differences exist in the development paths of the eastern, central, and western regions. The development of the eastern region is predominantly driven by demand combined with support, whereas the development of the central region is boosted by support and demand separately; meanwhile, the development of the western region is driven by both demand and demand-support. The results indicate that local governments should pay attention to synergizing the multiple conditions of supply, demand, and support; effectively adjust the strategy for cultural tourism development considering local conditions; and improve the targeted core driving capacity to break the bottlenecks of the development.

The key to rural revitalization lies in vitalizing rural industries. The development of the rural tourism industry - under the requirement for green, low-carbon and sustainable growth - is an important path for rural revitalization. To achieve high-quality development of rural tourism, it is necessary to follow the triple logic of system, reality and practice, with the overall aim being to achieve a “green and low-carbon ecological foundation, innovation-driven intelligent transformation, cultural empowerment of spiritual inheritance, and industrial optimization of integrated development.” The bottleneck of rural tourism’s development is that it is difficult for industrial factors to flow to, and gather in, the rural areas. The key to success lies in re-understanding the contemporary rural regions and re-constructing the local comprehensive entities, starting from tourism factor clustering, specialty of development, effective utilization of resources, green development, scientific and technological empowerment, institutional innovation, personnel training, and reconstruction of local comprehensive entities. Indeed, the purpose of this is to be able to forge a new combination of rural tourism development factors, create rural tourism products with unique features and vitality, and promote the high-quality development of the rural tourism industry.

As a type of non-standard accommodation, the homestay, with its personalized style, has become representative of accommodation diversity and attracted much attention from industries and academics. This paper combines the existing literature on the topic and focuses on the keyword “Min”. It outlines the discourse, connotation, and core of the concept: “order of Min” refers to the change of position representation; “form of Min” relates to the local cultural symbols, and “feeling of Min” refers to the host-guest emotional expression. This paper analyzes the structures of these three levels, from the representation attraction of the outer level to the cultural attraction of the middle level and then to the relationship attraction of the inner level. The concept of the homestay thus begins to move from discourse to practice, systematically extending from the “people” and “things” interaction (what the accommodation has) to the “people” and “place” interaction (where the accommodation is) and then to the “people” and “people” interaction (what the accommodation generates). The construction of the homestay thus shifts from the external materialized landscape to internal emotion, demonstrating the interactive relationship between “things” (the homestay), “people” (tourists and hosts), and “place” (the destination). Based on this transition, the interaction is an accurate portrayal of the homestay, changing from being regarded as a supplement to a unique type of accommodation; it is also an exploration of the core competitiveness of the sustainable development of the homestay.

The civilized behavior of tourists is an important embodiment of a country’s soft power and a major contributor to national image. From the dual perspectives of society and psychology, modernity and deindividuation are significant factors which may give rise to uncivilized behavior on the part of tourists. Individuals participate in tourism activities in the hope of escaping from modernity. Under the pressure of modernity, individuals’ sense of self-alienation, interpersonal alienation and social alienation is turned into a need for relief, a sense of possessiveness and of dissatisfaction, which lead to the development of uncivilized behavior. Participation in tourism activities may provide individuals with a sense of anonymity. This sense of collectiveness and anonymity may bring about a deindividuation effect, which tends to weaken self-consciousness and enhance group consciousness. Consequently, tourists are likely to follow group norms and imitate some uncivilized behavior. We should therefore strive to meet tourists’ needs for pleasure, individuality, and experience, and to alleviate their sense of alienation. We should actively play the role of opinion leaders, enhance tourists’ self-awareness, weaken the effect of deindividuation, promote tourism through publicity, and encourage tourists to maintain civilized behavior. This will not only help to create a healthy atmosphere for civilized and green tourism, but also provide a decision-making reference for promoting the development of high-quality tourism in China.

As an important theme of rural aesthetics and an expression of “landscape symbol,” “nostalgia” plays an important role in preserving collective memory and continuing local culture in rural tourism. Wang Ge Zhuang, Qingdao, and Shandong were selected as the sites for the case study. Based on the proposition that “nostalgia can be represented in the form of landscape” and in the visual context, this study uses Metaphor Extraction Technology (ZMET) to explore the process of both tourists and local residents’ cognition and identification of the local nostalgia landscape and analyzes the socio-culturally significant construction logic of “nostalgia” from a semiotic perspective. The research findings are as follows. (1) The nostalgia landscape system of Wang Ge Zhuang comprises three elements of “taste memory,” “ritual scene,” and “living environment.” All kinds of landscape symbols are both dynamic and static and integrated as a whole with distinct and detailed individuality. (2) Nostalgia itself has the striking features of time and subjectivity, and different social and cultural meanings are constructed due to changes in time and various emotional perspectives. In this study, the ultimate symbolic attributes of the nostalgia landscape contain the four dimensions of ecology, culture, emotion, and social value and show the characteristics of reflectiveness and foresight with the progress of time. (3) Visual senses can directly stimulate nostalgic memory, but the deep experience of nostalgia is often the result of the joint action of multiple senses (such as taste). Importance should be attached to the expression of the nostalgia landscape and to the establishment of a “multiple embodied vision mechanism” in the future development of rural tourism.

Combining a theoretical perspective on “Media Event” with the theory of “sports event leverage”, this paper constructs a theoretical framework to explore how to maximize the value of the sports heritage of the 2022 Beijing Winter Olympics. The framework aims to explore how the heritage value of the Winter Olympics enhances the well-being of people. This study is designed with regard to both intangible heritage and the material heritage of the Winter Olympics. It proposes that: (1) the value of sports event heritage does not pre-exist, nor does it have natural spontaneity and automaticity, but it can be stimulated and realized through early-stage planning, design, and evaluation; (2) “people” are the constructors, users, value evaluators, and beneficiaries of the heritage of the Winter Olympics, and regarded as the main focus of research on the Olympic heritage. This makes it possible to open the current black box of heritage research, and helps to pave the way for the active regulation of heritage; (3) the theoretical framework of “Media Event” and athletic “event leverage” can provide a better theoretical horizon for research into the maximization of the heritage value of the 2022 Beijing Winter Olympics, thus promoting dynamic research on the heritage of the Winter Olympics and its value.

As the first practical case of institutionalizing the “property rights of traditional villages as tourist attractions,” the “Azheke Plan” has successfully cracked the capital logic of rural tourism development and provided a Chinese solution for tourism-based global poverty reduction. To clarify its reference value, Bourdieu’s social practice theory was used to illustrate the practical logic of the plan and its universality. The research results are as follows. (1) The heritage identity of Azheke village and China’s management system of cultural relics constitute a structural boundary that helps guide the plan’s implementation and thus determine the particularity of institutionalizing the “property rights of tourist attraction,” which in turn provides a dual economic and institutional guarantee for heritage protection and tourism joint-stock operation; this enables it to transcend individual particularity and at the same time have certain collective universality. (2) The management system of cultural heritage and the institutionalized “property rights of tourist attractions” jointly create a benign interaction mechanism, which ensures that tourist attractions can conduct a shareholding operation on the basis of their property rights, and may eventually re-establish a just “belief field” of the heritage-based rural tourism field.

The digital economy has increasingly become an important driving force of high-quality development, and understanding the internal laws that empower high-quality development in the tourism industry is of great significance. Based on the empowerment theory of the digital economy, this study constructed a dynamic analytical framework for the relationship between digital economy and high-quality tourism development and established a PSTR model using provincial panel data to explore the enabling effect and mechanism of the digital economy on the high-quality development of tourism. The results show that (1) the empowering effect of the digital economy on high-quality tourism development has dynamic nonlinear characteristics and has passed the robustness test of various methods. (2) The digital economy has the transmission effect of empowering high-quality tourism development through the efficiency and structure of the tourism industry. (3) The enabling effect of the digital economy on high-quality tourism development is regionally heterogeneous, and the empowerment effect is weaker in regions with higher economic development levels. This study enriches the theory of digital economy empowerment, providing policy suggestions for high-quality tourism development in the digital era.

The development of artificial intelligence technology has normalized service robots cooperating with front-line employees in restaurants to deliver customer services. The effect of service robots has attracted the attention of several researchers. However, existing research has focused on the relationship between customers and robots, whereas research on employees and robots is limited. This study constructs a conceptual model of the four performance features of service robots and employees’ work well-being from the dual perspectives of innovation resistance theory and conservation of resources theory. Using bootstrapping to test the chain mediation effect of robot anxiety and work engagement, the following conclusions were drawn: (1) the animacy and perceived safety of the service robot have significant indirect effects on employees’ work well-being, and employees’ robot anxiety and work engagement have a significant chain mediated effect on the relationships of “animacy-work well-being” and “perceived safety-work well-being”; (2) the animacy and perceived safety of service robots negatively affect employees’ robot anxiety; (3) employees’ robot anxiety weakens their work engagement and reduces their work well-being; and (4) work engagement can improve employees’ work well-being. This study enriches research on the influence of robots on employees in service enterprises.

It is of great significance to clarify the mechanism of users’ value co-creation behavior for the sustainable development of virtual travel community. Based on S-O-R framework, and starting from users’ perceived features of virtual travel community, this paper introduced the attachment theory to explore the mechanism of users’ value co-creation behavior. A hybrid method based on Structural Equation Model (SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA) was adopted in this paper. This study found that: (1)Users’ perceived features of virtual travel community have a significantly positive influence on both group attachment and interpersonal attachment, but it cannot directly trigger users’ value co-creation behavior unless emotional attachment plays its mediating role, and the mediating effect of group attachment is more significant than interpersonal attachment; (2)according to the results of qualitative comparative analysis, two types of configurations leading to users’ value co-creation behavior are obtained, of which entertainment is an essential condition for the outcome, and aggregation, influence power of information source, group attachment and interpersonal attachment play core roles in part.

The rapid proliferation of immersive tourism performance has outpaced academic research, which has created a disparity between development in practice and scholarly investigations. Notably, characterized by interactivity and participation, immersive tourism performance hinges primarily on visitors’ embodied experiences within the local context, and further exploration of specific dimensions of immersive tourism performance is warranted. Guided by embodiment theory, we construct an experience quality evaluation of such performance based on tourists’ body, cognition, and situational factors. We further adopt content analysis and interpretative phenomenological analysis (IPA) to comprehensively evaluate immersive tourism performance, considering network evaluation as the analytic text. Our study derives the following findings: (1) The experience quality evaluation system of immersive tourism performance is constructed from four dimensions, with particular emphasis on the role of “body” factors in tourism experience, to accurately and comprehensively measure the quality of immersive tourism performance experience. (2) The quality of tourism experience is relatively satisfactory. Tourists have a good evaluation of embodied participation and experience situational dimensions, while the evaluation of product cognition and service cognition is at a general level. (3) Tourists obtain flow and meaning experiences in product cognition, and the generation of meaning experience can bring more lasting satisfaction, while performance rhythm plays a catalytic role. The service cognition indicators are rated low, which suggests that the various services provided by immersive tourism performance to tourists are not ideal. Physical participation includes the multi-sensory experience of using the body passively, with vision as the dominant factor, and the somatosensory experience of using the body actively, with kinesthetics as the dominant factor. The latter facilitates easier stimulation of tourists to exert their subjective initiative; it extends the experience situation and adds social situation elements based on previous research. (4) IPA reveals that the performance team, sense of substitution, sensory experience, and other elements are its advantages, which must be maintained in the future. The performance rhythm, atmosphere of fellow tourists, service guidance, and other elements fall into the opportunity area, which should be further developed and improved. The performance content factors fall into the key improvement area, and the immersive tourism performance project must take effective measures immediately. The study broadens the research perspective of tourism experience quality, enriches embodied experience research context, and presents recommendations for upgrading the quality and competitiveness of immersive tourism performance.

Just as the senses are core tools in a human body’s ability to collect information, the tourist sensory experience plays an integral part of the tourist experience. The tourist sensory experience is formed by receiving stimuli from sensory organs and translating it into vision, hearing, smell, taste, and touch. Although research on tourist sensory experiences has made some progress, there remains a lack of systematic discussion and outlook on this topic. So as to define the relevant concepts relating to a tourist’s sensory experience, this study systematically reviews the prevailing body of research in reference to the situation, content, and mechanism behind tourist sensory experiences. This study then proposes future research themes, including the refinement of the concept and measurement content, the exploration of the intrinsic formation mechanism of the tourist sensory experience, and the enrichment of sensory experiences of different tourism phases, multiple destinations, and differentiated tourist types, with the aim of enriching and enhancing the depth and breadth of the research on tourist sensory experiences.

Amenities and scenes are the products of specific times and have an intrinsic relation with mainstream values. With the change in social values, the understanding of amenities is also changing and being replaced with new ideas. To dissect social dynamics and the process of value formation, this paper deconstructs the generative characteristics of amenities as a form of culture, analyzing the trends of returning to natural amenities, prevalence of consumer amenities, and scenes and amenities in the post-industrial age as amenities transform in response to changing demand. The primary aim of this paper is to provide insights and advice for the development of scenes and national amenities in the Chinese context. The upcoming post-industrial era will witness the joint efforts of planners, designers, and creative workers in their endeavor to inject cultural creativity and artistic aesthetics into people’s daily lives. Creating scenes and amenities should not be limited merely to the construction of a combination of infrastructures, and elements such as aesthetics and culture should also be incorporated, with importance being attached to aesthetics as a part of human integrity.

Sports parks are key sports and leisure service facilities based on urban green space systems that play a pivotal role in enhancing the physical activity levels of individuals. This article scrutinizes the literature pertaining to sports parks within the Web of Science journal database, analyzing its research context, scholarly characteristics, scientific issues, and research trends by adopting analytical perspectives that consider the effects of sports parks, human-environment relationships, and other pertinent aspects. Additionally, it examines topics such as sports park planning and construction to provide theoretical and practical directions for high-quality research aimed at advancing the development of sports parks in the future.

Why do tourists want to travel? What is the significance of tourists’ spatial behavior? This paper attempts to answer these questions from the perspective of mobility and modernity, following the argument that mobility is the path to, and a symbol of modernity. This paper hypothesizes a situation whereby “travel has become the modern people’s daily life under the background of mobility.” It discusses the significance of tourists’ spatial behavior from the separate stages of life-world and travel-world to the stages of united life-world and travel-world against the background of mobility. The paper then proposes that “tourists’ spatial behavior is the way for man to become a modern man” and highlights the significance of tourists’ spatial behavior in “becoming a modern man” from three aspects: starting point, symbol, and identity. In response to Gong Pengcheng’s view that the significance of travel lies in “animal instinct” and integrating this notion into the macro framework of the generation and evolution of “human civilization,” this paper, from the perspective of mobility and modernity, attributes the significance of tourists’ spatial behavior to “modern human instinct” and puts it in the framework of the generation and evolution of “modern civilization.”

The development of the sharing economy has given birth to a new form of experience economy called shared accommodation, which benefits from many innovations in its ability to shape “unforgettable experiences” for tourists. However, it is unclear how tourists form unforgettable experiences based on individual interactions in shared accommodation scenarios. Based on the comprehensive experience paradigm, this study systematically explores the influence mechanism of the features of shared accommodation on the tourist experience through grounded theory and further refines the formation path of tourists’ unforgettable experiences. The results show that tourists form unforgettable experiences in shared accommodation scenarios through three experiential paths: functional, emotional, and symbolic, and which correspond to the physical, psychological, and spiritual dimensions, respectively. Simultaneously, four major factors influenced the occurrence of unforgettable experiences: infrastructure functions, service experiences, interpersonal interactions, and novel experiences. These results provide a reference for the sharing economy industry to optimize “experience-based” products and services.

Tourism enterprises have long face the dilemmas of human resources shortage and talent loss, mainly due to the mismatch of labor supply and demand in the external market, and the simple and sloppy internal job setting and human resources management (HRM). The wave of digitalization provides opportunities for solving the aforementioned problems, but it also poses new challenges. The main manifestations are: (1) the digital era has shaped a new scene of tourism, giving rise to new tourism demand, and the new period of tourism enterprise labor demand characteristics and skills structure have been transformed; thus, tourism practitioners need to possess digital management, analysis, innovation, service, and learning abilities. (2) Digital technology (DT; e.g., intelligent machines and big data analysis) is reshaping the division of labor and service functions of tourism services, and its wide application partially replaces human employees (especially in programmed repetitive labor); however, it may also be possible to enhance employees through system support, human-computer collaboration, and so on. Thus, its impact is structural. HRM in tourism enterprises must pay attention to the potential digital divide and digital equity issues in the digital transformation of tourism and ensure that the intelligence and convenience of DT can benefit every stakeholder equally. (3) DT has also enlivened flexible labor, thereby changing the shape of flexible labor through three aspects: new work arrangements, nature of work, and status of workers. In the digital era, the flexible employment management of tourism enterprises must be optimized by deepening the governance of the flexible employment platform and improving the workers’ rights and interests protection system. (4) The digital era poses challenges to the internal HRM of tourism enterprises in terms of responsibility attribution, lack of digital capacity, data security, and customer privacy protection, and also brings opportunities to enhance and optimize the scientific management of talent identification and recruitment, training, performance management, employee relations, and employee retention. In the digital era, HR managers of tourism enterprises must bridge the gap between technology and human nature, pay attention to the ethical dilemmas brought about by the application of DT, and adopt an open and adaptive mindset. (5) DT can also empower the matching of market supply and demand of labor in tourism enterprises, that is, make the quantity of labor supply and demand in such enterprises dynamically balanced through informatization changes, improve the structure through intellectualization, and optimize the docking through platformization.

With a view to constructing an ecological civilization, the territorial space strategy in the new era uses geographical planning as a policy tool of spatial governance, implementing zoning and classification control over the entire territory. The development of tourism resources is facing higher expectations and more stringent constraints. How to resolve the conflict between people’s “real travel needs” for a better life and the “resource protection” of space governance has become a major theoretical issue. Based on the characteristics and requirements of the territorial space strategy in the new era, this paper explores an innovative path in the development and utilization of tourism resources. This involves: (1) taking an innovative approach to the cognition and evaluation of tourism resources, changing from the perspective of consumption to the dual perspective of “production and consumption”, from a focus on attracting attention to a focus on experience value, from use of a single resource to the integrated use of multiple resources, and from static cognition to dynamic evaluation; (2) revising the logic of the development planning of tourism resources, taking space as the starting point, and following the technical route of “spatial identification—spatial diagnosis—spatial planning—spatial reconstruction”; (3) connecting tourism creatively with various land uses, effectively incorporating the market behavior of tourism resources development and utilization into the statutory territorial space planning system and management platform, through such measures as the listing of land use solely for tourism, flexible tourism land use, and a point-like land supply mode; (4) innovatively transforming how tourism resources are utilized, abandoning the extensive “barbaric growth” mode, helping to promote eco-tourism and the integration of “tourism with technology” models, building up an ecological compensation mechanism, boosting tourism cluster development, and making creative use of non-optimal tourism resources. It is hoped to advance the tourism industry with high-quality developments, providing a theoretical basis and practical guide for the effective development of tourism resources in China under the strategic governance of territory in the new era.

Against the background of a new round of scientific and technological revolution and industrial change, a complex domestic and overseas environment, and the transformation of China’s economic development mode, General Secretary Xi Jinping creatively puts forward the concept of “new quality productivity,” which points out the way forward for tourism development and provides a fundamental guideline. This study summarizes the difficulties and directions for new quality productivity in tourism. First, it proposes that new quality productivity is an inherent requirement for the deepening of tourism development and expounds on the important role that scientific and technological innovation plays in it. Second, it proposes a two-way influence mechanism for the development of new quality productivity of tourism from the two dimensions of the overall driving power of tourism and its huge market demand. Third, it elaborates on the role of science and technology in the new quality productivity of tourism from both positive and negative perspectives. Finally, we highlight six major difficulties in developing new quality productivity in the tourism industry: data quality, human capital, means of production, industrial ecology, financial support, and production relations.

National parks are one of the most important fields to highlight the achievements of China’s ecological civilization. The key to improving national identity is making the projected image fit the perceived image of national parks. Considering Wuyishan National Park as an example, this study collects Ctrip reviews and official publicity texts on Wuyishan National Park. Based on the tourist gaze theory, we use the latent Dirichlet allocation (LDA) theme model to analyze the similarities and differences between the official projected image and tourists’ perceived image of the national park. We obtain the following results: (1) National parks’ image in the network context contains five dimensions—natural resources, cultural resources, tourist experience, facilities and services, and value status. (2) From the perspective of the core high-frequency words of image cognition, the coincidence rate of projected and perceived image is only 1/3. The broadness of the official propaganda is in sharp contrast to the specificity of tourists’ perceptions and experiences. (3) The comparison of different dimensions reveals that the natural resources dimension exhibits a high degree of projected and perceived image fit, while dislocation exists regarding other dimensions. Accordingly, we use the two-dimensional quadrant method to construct three regions of the national park image: maintenance, advantage, and improvement regions. According to the characteristics of different regions, strategic suggestions are proposed based on the leadership of national park management organizations.