Heavily relying on the community, tourism development brings opportunities and challenges to the sustainable development of the community. With the rapid development of tourism globally, research on tourism destination communities has been continuously extended both in theory and in practice covering multi-dimensional aspects including community participation, community perception, community livelihood, community empowerment and so on. The successful completion of national poverty alleviation targets in 2020 marks China's new journey to a socialist modern country. Achieving a better life for the Chinese people has become one of the important national development goals, community happiness, feeling of achievements and security have become the key words of the new era. Despite the effectiveness of the sustainable livelihood framework in evaluating the dynamic evolution of community livelihood system, previous studies also demonstrated limitations of such framework in representing the diversified needs of community development in tourism destinations. Therefore, there is a need for a comprehensive framework to analyze community sustainable development and the construction of a better life in the process of tourism development from theoretical and practical aspects. This paper proposes that, with the ability to reflect the multi-dimensional needs of communities, the community wellbeing framework has high research potential and importance in understanding community and tourism interactions in the new era.

Most of the existing research on tourism big data in China has focused on identifying and analyzing specific problems in the tourism industry and lacks a critical evaluation of contemporary, state-of-the-art studies on big data in tourism. This paper examines empirical studies of big data in tourism that have been published in the Chinese language, reviewing 358 journal papers published in prestigious Chinese academic publications on tourism as of January 2021. In these studies, three types of big data are used: UGC data, device data, and transaction data. Under each data type, in-depth investigations of the study’s goals, data features, and analytical approaches are undertaken. While tourism big data research in China has taken significant strides in study topics, data collection, and analytic methods, the distribution of research on various forms of data is as yet uneven. There is, therefore, room for improvement in study topics, data collection methods, and analysis approaches.

Both at home and abroad, the integration of rural culture and the tourism industry has been increasingly thriving, constituting a significant means of revitalizing rural areas. Against the backdrop of industrial integration, this paper clarifies and summarizes relevant concepts surrounding the amalgamation of rural culture and tourism. This paper begins by examining theoretical and practical research concerning the integration of culture and the tourism industry and then systematically reviews the current literature on the integration mechanism, the integration effect, and integration modes and pathways with regard to rural culture and the tourism industry both in a domestic and an international context. Findings show that (1) research on the integration of rural culture and tourism exhibits the prominent characteristics of the time, and there is a substantial difference between Chinese and Western contexts; (2) the theory of the integration of rural culture and tourism is parallel with empirical research; (3) research has shown a trend of diversification. Based on this literature review, this study also proposes additional research prospects in the hope of providing some inspiration and reference for future research and for the development of the integration of rural culture and tourism.

Starting with the current situation, problems, and future of tourism big data in China, this article explores the development of big data for China’s tourism industry from four aspects: the history of its development, market entities and construction models, data composition of tourism big data, and forms of products and services. It further analyzes the five leading issues that hinder the development of using big data in tourism: a lack of top-level planning, unclear operation modes, difficulties in data sharing between the government and tourism enterprises, insufficient interaction between academics and tourism enterprises, and inadequate talent training. Based on these factors and from the perspective of integrated culture and tourism, this study explores the future development of big data in tourism. For the first time, this article systematically and theoretically investigates the use of big data for China’s tourism and proposes suggestions for feasible models from the perspective of its development.

Theory and practice cross-integration offers significant value for discipline advancement and academic progress. Since the 2000s, Chinese tourism research has achieved significant growth in both the quantity and quality of publications. Nevertheless, a lack of understanding on the ‘real problem’ means that a significant number of publications are repetitive reinterpretations of prior research. To undertake high-quality research, it is important to understand the dyadic (two directional) relationship between theory and practice, which is the derivation of theory from practice and application of theory to practice. Performing iterations of this process contributes to the identification of ‘the real problem’ which increases the rigor and quality of the research. This paper takes an autoethnography approach: by reflecting on my own progression in research and practice, the paper demonstrates how iteration of theory and practice contributes to theory building and sustainable tourism development in communities. The article concludes that the quality of tourism research can only be improved by iterations of the complete cyclical process from theory to practice and from practice back to theory.

Although the term “smart tourism” originated from western countries, it has “taken root and flourished” in China. Current understanding in domestic industry and academia not only reflects the reality of the development of smart tourism in China, but also encourages new research into its conceptualization and strategy. Based on the understanding and analysis of the original mainstream technology application theory, this paper proposes new ideas on the concept and connotations of smart tourism from the perspective of rational choice theory. It concludes that the core characteristic of smart tourism is that it encourages the tourism subject to make the most rational choice.

As a kind of special-theme tourism, gastronomy tourism has become one of the fastest-growing tourism markets in the world in recent years and has attracted increasing attention from academia and industry. Based on a definition of the concept of gourmet tourism, this study systematically summarizes and analyses the effect of the driving force of tourism demand, tourist experience, tourism motivation, and tourism preferences on tourists' behavioral intention in food tourism, and the pulling force of the tangible and intangible nature of destination food culture on their behavioral intention. The findings show that the factors of pushing internal force and pulling external force affect the behavior of gourmet tourists. The internal factors are tourists' tourism demands, tourist experience, tourism motivation, and tourism preference, whereas the external factors are the tangible and intangible nature of the destination food culture. Accordingly, the study constructs a theoretical framework for the influence of the push and pull factors of food tourism on tourists' behavior. This paper provides a prospect for the future research direction of gastronomy tourism from the perspective of research content, theory, and method, which can enrich and develop investigation in this field at the theoretical level and provide references and ideas for the development of the food tourism market at the practical level.

In this paper, I reflect on the process of research on negative anticipation, conflict avoidance, and prohibitive voice. In Chinese society, social connections and personal favors are treasured, and interpersonal harmony is highly valued. In situations whereby personal interests conflict with the maintenance of interpersonal balance, many people choose to sacrifice their personal interests so as to maintain a superficial sense of harmony. This practice derives from people’s fear that actions taken to safeguard their personal interests will offend others. Negative anticipation leads people to avoid conflicts; however, avoidance may result in more conflicts. In this paper, we have uncovered the mechanism of this phenomenon and explored effective ways to break the shackles of people’s minds and to encourage people to face conflicts. We have further extended this to the work setting and researched how best to encourage people to speak up. It is hoped that our explorations can inspire scholars engaged in tourism management research to develop constructs and theories while exploring complex phenomena and real-life situations. It is also hoped that their constructs and theories will stand the test of time, be accepted by the academic community, and help bring about more environment-friendly behavior among visitors in their tourism activities.

Rural geography puts forward the definition of rural with rurality. Tourism geography thinks that rurality is the basis of rural tourism. However, with the development of urbanization and the change of tourists’ demand, rurality is losing and deconstructing. Does the loss of rurality mean the end? Do we need to return to (restore) the rurality or enter a new rurality (post rurality)? Based on the existing domestic and international literature, combined with the background of rural tourism development, this paper proposes to reconstruct the rurality——post rurality, and tentatively constructs six dimensions of post rurality: rural “new immigration”, rural “re-localization”, cultural urbanization, living to dwelling, urban-rural dual opposition to urban-rural continuum, community participation to community building. At the same time, based on the rurality index and the six dimensions of post rurality, this paper tentatively puts forward the indicators that should be considered in the post rurality index (PRI), including floating population, tourist satisfaction, tourism employment, modernity of residence, tourism activation of rural intangible cultural heritage, community governance structure of new able villagers, welfare localization, etc. The proposal of post rurality has theoretical and practical significance for the development of rural tourism theory and the optimization of rural tourism governance structure.

The influence of cultural distance on tourists' behavior is an emerging and important research topic, and a considerable amount of research literature has appeared. Nevertheless, researchers have neglected to offer a systematic and comprehensive review and reflection on this topic. This paper reviews and analyzes the construct measurement, influence mechanism, interpretation theory, and other aspects. The results suggest: (1) There are two different orientations in the study of cultural distance in tourism research—one based on the differences of collective values in the domain of cross-cultural management, the other on individual subjective perception in the field of cross-cultural communication. The former has a great influence on tourism research, and tourism academia has recently begun to attach importance to the research on perceived cultural distance. (2) Cultural distance in the background of tourism is a huge potential research direction that has accumulated abundant empirical research in the field of transnational tourism. (3) The lack of appropriate measurement of the construct, systematic research framework, and effective interpretation theory has prevented clear conclusions on the kind of influence cultural distance has on tourists and the kind of mechanism affecting aspects of behavior in different tourists' activity. Therefore, based on existing research, this paper offers a construct definition of tourists' perceived cultural distance (TPCD) and a conceptual research framework that describes the influence of cultural distance on tourists' behavior, pointing out some major directions for future research and providing useful ideas and contributions for future theoretical research and industry development.

Biological genes rely on the arrangement and combination of base pairs to store genetic information. Similarly, landscape genes store cultural information through an ordered structure of genetic information and express the characteristics of the landscape according to a specific transmission path. Based on the perspective of genetics, this article summarizes six pieces of genetic information—dominance, inheritance, attribution, attachment, scale, and image—from the connotation of landscape genes and conducts a case study of the heredity of cultural factors and the expression of the image in Zhongtian Village. The results show that:(1) The stone walls of buildings, the half-moon-shaped water, and the distinctive form of the geographical layout are the landscape genes of Zhongtian Village; (2) The genetic information can be used to examine the recognition results of landscape genes and eliminate interference items in the identification process, which is valuable in science; (3) The storage and expression of genetic information in the landscape genes of Zhongtian Village are also revealed in this study, which facilitates the production of a new means for the identification, inheritance, and tourism utilization of landscape genes. The study posits that landscape gene theory can play an active role in heritage tourism image construction, rural tourism planning, and cultural tourism landscape restoration.

Tourism aesthetics constitute a fundamental attribute of tourism activities. Research on the influence of tourists’ aesthetic behavior has profound significance for a deeper understanding of the aesthetic character of tourism activities, for clarifying the mechanism of tourists’ aesthetic behavior, for setting a new tourism trend of “knowing beauty, appreciating beauty and advocating beauty,” and for exploring what is best in tourism development. Based on the theory of planned behavior (TPB) and cognition, this paper constructs a model of tourists’ aesthetic behavior intention (ABI) by adding tourists’ aesthetic and cognitive variables, and carries out an empirical study by using SEM method. The results show that: (1) tourists’ aesthetic cognition (AC) and aesthetic behavior attitude (ABA) have a positive effect on intended aesthetic behavior, with path coefficients of 0.399 and 0.335 respectively, indicating that AC is the key factor followed by ABA as a supporting factor; (2) tourists’ subjective norms (SN) and perceived behavioral control (PBC) play a leading positive role in ABA, with path coefficients of 0.444 and 0.362 respectively, indirectly influencing ABI through ABA.

Improving the quality of tourism public services is essential not only to accelerate the transformation and upgrading of tourism and improve quality and efficiency but also to enhance tourists’ well-being. This study, from the perspective of tourism experience, constructs a multiple intermediary model of the influence of tourism public service quality on tourists’ well-being. Structural equation and Bootstrap methods are used to test the model. The results reveal that, experience value positively mediates the impact of information communication service quality and administrative supervision service quality on eudaimonia enjoyment and the impact of information communication service quality, security service quality and administrative supervision service quality on hedonic enjoyment; experience satisfaction positively mediates the impact of information communication service quality and administrative supervision service quality on both eudaimonia enjoyment and hedonic enjoyment; the alternative attractiveness negatively moderates the impact of public facilities service quality, convenience and benefit service quality, and administrative supervision service quality on experience value and the impact of public facilities service quality and convenience and benefit service quality on experience satisfaction. This study integrates the dual structure of subjective well-being and psychological well-being and expands the research on tourists’ well-being. Additionally, it defines the psychological mechanism and boundary conditions of the influence of tourism public service quality on tourists’ well-being, providing important enlightenment for improving tourism public service quality and enhancing tourists’ long-term well-being.

To gain a more comprehensive understanding of the current situation and development process of festivals and special events, a hot field of tourism research, this paper gathers 1 287 festivals and special event-related CSSCI articles in the CNKI database from 1999 to 2019 using CiteSpace, a document visualization software to draw knowledge graphs of festivals and special events in terms of authors, research organizations, keywords, and so on. The results show that, first, domestic festival research can be roughly divided into four stages: the start-up stage (1999—2002), preliminary development stage (2003—2008), rapid rise stage (2009—2011), and steady development stage (2012—2019). In particular, the practical effects of large-scale domestic festivals and the guidelines of state policy documents are important factors that bring about changes in the themes and content of festival research. There are four major domestic research teams with an obvious lack of communication and cooperation. The research institutions mainly consist of sports education colleges, tourism colleges, and university research centers at the undergraduate level. Over time, they have expanded from universities in eastern coastal provinces to universities in inland provinces such as Sichuan, Chongqing, Shaanxi, Henan, and Hunan. Research academics have paid close attention to festivals, but the research perspective is still relatively limited, and the research content must be enriched. It is suggested that in the future, more attention should be paid to community festival activities, innovative research methods, research on festival-oriented education, social, cultural, and environmental impacts of festivals, and the analysis of failed festival cases.

With Web of Science and CNKI as data sources, this paper uses CiteSpace to conduct a bibliometric analysis of a total of 802 domestic and foreign research papers on heritage tourism from the years of 2016 to 2021. A knowledge map covering disciplines, keywords, and co-cited academic papers is drawn to illustrate research progress in the field of heritage tourism both at home and abroad in recent years. The paper concludes that there are rich research achievements in the field of social sciences and that increasing attention has been paid to the field of environmental sciences. Authenticity and cultural identity are the core issues in domestic and overseas research on heritage tourism. While foreign researchers focus more on the issue of human needs, domestic researchers pay more attention to local supply. Furthermore, focusing on the integrity of cultural heritage will become a trend in domestic research on heritage tourism.

High-quality development is essential to Chinese modernization. As a strategic pillar industry, tourism plays a key role in the Chinese national economy and in people’s livelihoods. It is, therefore, imperative to promote high-quality tourism development. This paper focuses on such important issues as theoretical connotation, opportunities and challenges, strategic priorities, and logical approaches to high-quality tourism development from the perspective of Chinese modernization. The core insights are as follows: (1) The theoretical connotation of high-quality tourism development from the perspective of Chinese modernization should be understood with a view to satisfying public needs with higher-quality services, promoting common prosperity, continuously boosting the in-depth integration of culture and tourism, promoting the harmonious coexistence of man and nature, and serving as a bridge of peace; (2) To promote high-quality development of cultural tourism from the perspective of Chinese modernization, it is necessary to clarify the realistic, academic, and promotional rationales for the development of high-quality modernized Chinese tourism; (3) A new method of high-quality tourism development can be explored with a focus on high-quality tourism supply, coordinated development of the tourism industry, in-depth integration of culture and tourism, and green transformation of the tourism industry; (4) High-quality tourism development will help create a new variety of Chinese modernization through establishing a more resilient cultural and tourism supply, activating and guiding inclusive cultural tourism consumption, comprehensively promoting the in-depth integration and innovation of cultural tourism, and establishing a higher-quality cultural tourism service system; (5) Promoting high-quality rural tourism development and opening up the transformational channel of “turning lucid waters and lush mountains into invaluable assets” are conducive to revitalizing rural areas, gradually realizing common prosperity, and expediting Chinese modernization.

With the rapid development of cultural and tourism performing arts and tourists’ pursuit of tourism experience, the tourism experience of performing arts tourism field has attracted more and more attention from the academic and industrial circles. Based on the perspective of embodied theory, this study explores the connotation and dimension of tri-dimensional experience in See Again series tourism resorts through the network text data. We draws the following basic conclusions: (1) From the perspective of embodiment in See Again series tourism field, tourist experience is identified and explored from three stages:physical environment experience, situational experience and artistic conception experience. We put forward the theoretical framework of the tri-dimensional tourism experience. Physical environment experience pays attention to the external shape,situation experience emphasizes spatial narration and artistic conception experience focuses on inner feeling and spiritual feeling. Finally, tourists form the spiritual resonance and the emotion consensus, realizing their pursuit of true nature in the combination of external image and internal emotion of tourism field. (2) The physical environment experience is analyzed in detail from the five sensory organs of vision,hearing,touch,smell and taste. The situation experience and artistic conception experience are elaborated by referring to the original text of tourists, and the specific content of tourists’ tri-dimensional experience is explored. The above research conclusions are of significant value to the planning and development of cultural tourism performing arts and the deep exploration of tourism experience.

Tourism live broadcasting is a new marketing tool in the tourism industry. In this study, we used a mixed research method to investigate the underlying mechanism of tourism live broadcasting on customers’ purchase intention, which is at the heart of the new marketing research. We also applied flow theory to explore the role of flow experience in the relationship between live broadcasting and purchase intention. We proposed and tested four hypotheses: (1) Customer participation in tourism live broadcasting has a positive influence on purchase intention; (2) Different participation behaviors have different effects on tourists’ purchase intention toward tourism products; (3) Cooperation behavior has the most significant impact on customer purchase intention; (4) Flow experience mediates customer participation and purchase intention and completely mediates interpersonal interactions and purchase intention. The findings suggest that the marketing tool of tourism live broadcasting should focus on cultivating participants’ cooperative behavior and pay more attention to creating participants’ flow experience.

Common prosperity is an essential requirement of the Chinese path to modernization, and rural areas are key to achieving the goal of common prosperity. In recent years, rural tourism has played an important role in promoting farmers’ income growth and solving the “Three Rural Issues.” This study focuses on the scientific connotation, theoretical logic, impact mechanism, development strategy, and realization path of high-quality development of rural tourism from the perspective of common prosperity. The core points are as follows. (1) The scientific connotation of high-quality development of rural tourism from the perspective of common prosperity should be understood and grasped from the aspects of industrial upgrading and economic development, cultural revitalization and cultural continuity, ecological protection, and the transition to green development. (2) The development of rural tourism should focus on demand and supply, scientific planning of rural tourism, and benefits for more people. (3) Rural tourism micro-enterprises are important in the development of rural tourism. They must stimulate the vitality of common prosperity by activating kinship networks, improving cultivation accuracy, and building industrial clusters. (4) The development of rural tourism needs to focus on cultural connotations, make full use of the excellent traditional Chinese culture represented by intangible cultural heritage, and promote rural tourism to enter a new stage of high-quality supply. (5) Common prosperity and high-quality development of rural tourism are interdependent and mutually supportive. We should further clarify industrial orientation, improve supply levels, make good use of cultural achievements, and explore reform and innovation systems.

Urban-rural differences have long been an important research topic but most of the existing literature has focused on the economic aspects, failing to explore the differences in the quality of life between urban and rural residents. Based on annual data from the China General Social Survey and using a latent class modeling approach to build a mixed regression model, this paper explores the differences in and influencing factors of the leisure lifestyles of Chinese urban and rural residents. The findings show that (1) the leisure lifestyles of urban and rural residents are remarkably different, with urban residents participating in leisure activities much more frequently than rural residents as a whole; (2) the differences in the types of leisure participation between urban and rural residents are obvious, with urban residents participating more frequently in leisure activities that help promote personal growth and rural residents being less likely to be involved in high-quality leisure activities; (3) public factors such as public education, health care, and social security and individual factors such as age, health, and education level are the main factors leading to the differences in leisure lifestyles between urban and rural residents. The findings of this study are conducive to narrowing down urban-rural differences, balancing the sense of happiness and gain of urban and rural residents, and providing empirical evidence for research on urban-rural differences in the leisure lifestyles of Chinese residents.

Knowledge transfer is a critical topic in tourism research: it has the potential to boost high-quality development in the tourism sector and increase the positive effect of knowledge in tourism development. This literature review is based on 85 articles on knowledge transfer published in leading tourism journals from 2000 to 2019. Major issues examined included the definition of knowledge transfer, knowledge sources, transfer channels, influencing factors, and consequent effects. Based on the literature review, a research framework of knowledge transfer was proposed, which addresses both the current situation and trend of tourism development to propose future research avenues.

Against the realistic context of homogenization and fierce competition among destination brands, emotional differentiation determines the competitive advantage of destination brands to a large extent. Destination brand love reflects the deep reliance of tourists on destinations. How to make tourists fall in love with the destination has become the ultimate pursuit of destination marketers. Based on Environmental Psychology, Social Exchange Theory and Hierarchy-of-Effects Model, this study constructs a model of tourscape on destination brand love through enticing benefits, enabling benefits and enriching benefits. The study finds that the physical elements in tourscape have a directly positive impact on the destination brand love, and there is no statistical difference between the total impacts of physical elements and social elements on the destination brand love, that enticing benefits and enriching benefits mediate the influences of physical and social elements on destination brand love. This study also puts forward management suggestions for destination management organizations to adopt destination brand love strategy.

The application of actor-network theory (ANT) in tourism research has been broadened. It reveals, through a unique methodological paradigm, the operational mode of an inter-relational network of key elements such as the environment, tourists, and tourism products. Taking 70 relevant papers on ANT published between 2000 and 2021 from the SSCI and CSSCI databases as samples, this paper conducts a systematic literature review (SLR) to summarize ANT in the field of tourism research based on five aspects: the number of published papers and publication distribution, types of papers, data acquisition methods, application of ANT in different tourism research topics, and differences between Chinese and English papers. The results show that the number of published papers follows a phased upward trend; the type of papers is mainly qualitative; and the main data acquisition methods comprise case studies, field investigations, and second-hand data. The research mainly focuses on theory and research development, heritage and environmental issues, tourism product development and planning, and rural tourism, as well as the differences in research foci and the application of ANT between Chinese and English literature. Based on a complete understanding of the application status of ANT in tourism research, this paper puts forward suggestions for future development, which can act as a reference and inspiration for follow-up research.

This paper reviews the research trend of tourism user-generated content in the Chinese context via bibliometric analysis of content in SSCI-indexed journals concerning the hotel industry and tourism management and proposes future research directions in this field. Research has shown that universities such as the Hong Kong Polytechnic University, the Harbin Institute of Technology, Sun Yat-sen University, and Nankai University have made significant academic contributions in this research field. Online reviews on travel websites, such as TripAdvisor, are the most commonly used data sources for this type of research, and scholars have paid particular attention to Beijing, Hong Kong, Shanghai, and Guangzhou, among other popular tourist cities. The predominant research topics include the perception of destination image, the impact of user-generated content on the performance of tourism enterprises, online reputation management of user-generated content, and incentive mechanisms for users’ online sharing behavior. In the future, it is expected that scholars will deepen and improve research in the field of tourism user-generated content in the Chinese context by probing the user-generated content of domestic tourists, employing management feedback strategies of domestic tourism enterprises, and exploring the user interaction modes of domestic homestay sharing platforms.

This paper untangles the various perspectives and academic issues regarding tourism research. It mainly focuses on three topics: the nature and practical significance of tourism, modes of thinking in response to the changing trends in tourism demand, and issues that need attention for the deepening of tourism research. This paper explores the nature of tourism from the perspective of necessity and spatial-temporality, classifying the types of tourism experiences based on multiple dimensions. Moreover, it suggests that four modes of thinking, including scenario thinking and platform thinking, are required in response to changes in tourism demand. Finally, it proposes that in the promotion of tourism research, close attention should be paid to the two core issues of “adopting a problem-solving approach in academic research” and “adhering to academic ethics in data selection”.

As a type of non-standard accommodation, the homestay, with its personalized style, has become representative of accommodation diversity and attracted much attention from industries and academics. This paper combines the existing literature on the topic and focuses on the keyword “Min”. It outlines the discourse, connotation, and core of the concept: “order of Min” refers to the change of position representation; “form of Min” relates to the local cultural symbols, and “feeling of Min” refers to the host-guest emotional expression. This paper analyzes the structures of these three levels, from the representation attraction of the outer level to the cultural attraction of the middle level and then to the relationship attraction of the inner level. The concept of the homestay thus begins to move from discourse to practice, systematically extending from the “people” and “things” interaction (what the accommodation has) to the “people” and “place” interaction (where the accommodation is) and then to the “people” and “people” interaction (what the accommodation generates). The construction of the homestay thus shifts from the external materialized landscape to internal emotion, demonstrating the interactive relationship between “things” (the homestay), “people” (tourists and hosts), and “place” (the destination). Based on this transition, the interaction is an accurate portrayal of the homestay, changing from being regarded as a supplement to a unique type of accommodation; it is also an exploration of the core competitiveness of the sustainable development of the homestay.

As an emerging tourism development style, dark tourism provides a fresh research perspective for the construction and improvement of the tourism discipline system. Therefore, it has gradually become one of the most appealing areas for academic community in recent years. Using CiteSpace software and journals and dissertations from CNKI as the target database, this paper analyzed the literature on China’s dark tourism from 1999 to 2021 and found that: (1) The number of literature shows a fluctuating growth yearly, which can be divided into 3 stages: the embryonic stage (1999-2007), the rapid growth stage (2008-2014) and the steady progress stage (2015-2021); (2) Close academic groups has not been formed in this field, with little cooperation and communication among scholars and loose academic nexus of research institutions; (3) 10 articles are essential and the foundation in the development progress of domestic dark tourism. (4) The hot topics of domestic dark tourism research focus on dark tourism resources, dark tourists and dark tourism development. Thus, innovative research ideas, improved quantity and quality of research and enhanced communication among scholars and academic groups are needed in the field of future dark tourism. In addition, improved systematic discipline system of dark tourism, multiple perspectives and expanded perspectives from other disciplines are also necessary in prospective studies.

Although patriotic sentimentis an important research topic in social science research, the influence mechanism of tourism activities on patriotic sentiment has not yet been fully explored. Based on the data of tourists’ reviews of nine well-known domestic tourist destinations, this article constructs a tourism-related patriotism corpus. Using the tourism sentiment evaluation (TSE) model, it analyzes the content and characteristics of the influence of tourist destinations on the patriotic sentiment of Chinese tourists, thus illustrating the emotional expressions of Chinese tourists’ patriotic sentiment.
The study draws the following conclusions: (1) compared with general reviews, tourists’ reviews related to patriotic sentiment demonstrate strong positive sentiments, accounting for a much higher percentage of all reviews; (2) the resource structure and location of tourist destinations have a marked influence on domestic visitors’ sense of patriotic sentiment. Meanwhile, compared with natural attractions, artificial attractions involving historical culture and folklore may arouse tourists’ emotions of patriotic sentiment more considerably; and (3) a geographical location closely related to national and political factors can trigger stronger emotions of patriotic sentiment. The contribution of this research lies in the innovative use of big data of travelers’ reviews to capture Chinese tourists’ patriotic sentiment and in identifying the two most significant influencing factors of resource attributes and location. At the same time, it also provides new research methods for the study of patriotic sentiment. Finally, this study helps promote patriotic education and formulate better destination marketing strategies, thereby adding practical value and holding macro-strategic significance.

The unique function of red tourism is to promote and publicize red culture through tourism activities. As the new generation of tourists has become major participants in the domestic tourism market, however, there has been a gradual decline in the degree of their relationship with red culture, thus posing the potential risk of engendering an identity crisis. This will, in turn, negatively affect the sustainable operation and follow-up development of red tourism, thereby becoming a significant social phenomenon that calls for urgent attention. Using the theory of cultural identity and focusing on the new generation of tourists as the research object, this study explores the factors affecting the cultural identity of the new generation of tourists and identifies the mechanism that will help enhance their loyalty toward red tourism. In so doing, this study constructs a relational model and seeks to empirically verify the inter-relationships among tourist involvement, cultural identity, and red tourism loyalty. The research findings show that: (1) the new generation of tourists’ involvement has a significant, positive impact on their sense of cultural identity and loyalty toward red tourism, and especially on the former; (2) the new generation of tourists’ sense of cultural identity and their relationship with red tourism has a positive impact on their loyalty; (3) a sense of cultural identity has a partial mediating effect on tourists’ involvement and loyalty. This study highlights the important role of tourist involvement in cultivating red tourism loyalty and expands the application boundaries of cultural identity. It is believed that enhancing the involvement of the new generation of tourists and fostering their sense of cultural identity has positive and practical significance in forging customer loyalty and for the sustainable operation and follow-up development of red tourism.

Scene-based experiential consumption has promoted the transformation and upgrading of traditional hotels in recent years. The development of new business has attracted, in turn, the attention of theoretical researchers. This paper analyzes hotel guests’ accommodation motivations and experiential value by examining guests’ reviews of Atour Hotel Hangzhou Riverside Olympic Sports. The main findings are as follows. First, those customers who choose hotels offering scene-based consumption have eight specific accommodation motivations: comfort and friendliness, convenience and efficiency, quality assurance, affordability, social belongingness, value identity, ambiance, and novelty. These can be further classified into three levels of motivation—functional, hedonistic, and social—and two categories of motivation: basic and extended. This study constructs a model of onion-type accommodation motivation on the basis of these levels and categories. Second, guests’ experiential value comprises nine sub-dimensions: basic guarantee, value for money, convenient locality, comfortable facilities, friendly service, brand attributes, scene atmosphere, scene carrier, and scene experience. In addition, two primary dimensions—that is, general experiential and unique experiential value—and three secondary dimensions—functional value, hedonic value, and scene value—are identified. Third, customers of different motivation types focus on distinct aspects of experiential value. Customers with a functional motivation are primarily concerned about functional value; those with a hedonistic motivation care more about the hedonic value, while customers of social motivation pay their attention largely to scene value. This essay aims to shed some insight into the management of hotels offering scene-based consumption.

Combining a theoretical perspective on “Media Event” with the theory of “sports event leverage”, this paper constructs a theoretical framework to explore how to maximize the value of the sports heritage of the 2022 Beijing Winter Olympics. The framework aims to explore how the heritage value of the Winter Olympics enhances the well-being of people. This study is designed with regard to both intangible heritage and the material heritage of the Winter Olympics. It proposes that: (1) the value of sports event heritage does not pre-exist, nor does it have natural spontaneity and automaticity, but it can be stimulated and realized through early-stage planning, design, and evaluation; (2) “people” are the constructors, users, value evaluators, and beneficiaries of the heritage of the Winter Olympics, and regarded as the main focus of research on the Olympic heritage. This makes it possible to open the current black box of heritage research, and helps to pave the way for the active regulation of heritage; (3) the theoretical framework of “Media Event” and athletic “event leverage” can provide a better theoretical horizon for research into the maximization of the heritage value of the 2022 Beijing Winter Olympics, thus promoting dynamic research on the heritage of the Winter Olympics and its value.

The objective of attending an exhibition is a topic of significant interest in the academic field. However, studies paying attention to how a business’s nature, scale, and distance from the exhibition affect the exhibition’s objectives are scarce. The present study investigated 768 exhibitors who participated in eight exhibitions in Chengdu and Chongqing. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and multi-factor multivariate analysis of variance (ANOVA) were used, and the results found that: (1) the objectives of exhibiting enterprises include 13 indicators in four categories: relationship building, image building and maintenance, interactive learning and social network construction, and sales; (2) domestic enterprises attach importance to the four types of exhibition purposes in the following order: sales, image building and maintenance, relationship building, interactive learning, and social network construction; meanwhile, among the 13 indicators, “getting acquainted with new customers, establishing and maintaining enterprise image, and exploring new markets” are the three most important exhibition objectives of enterprises; (3) The nature, scale, and distance of the exhibitors’ enterprise significantly affect the objectives of exhibiting, with agents, micro-enterprise exhibitors, and medium-distance exhibitors focusing on “sales” as the main objective of exhibiting, while manufacturers attach the most importance to “image building and maintenance” as the objective of exhibiting. Agents and service providers are more concerned with “interactive learning and social networking construction,” while close exhibitors are most concerned with “relationship building.” Finally, we propose suggestions for exhibitors and organizers to improve the effectiveness and benefits of exhibitions, respectively.

While spatial justice is a critical issue in socio-spatial research, it has not yet received sufficient attention in tourism studies. The phenomenon of unbalanced spatial development caused by mutual competition among various stakeholders in tourism destinations is widespread. As such, the mechanism of realizing spatial justice in tourism needs to be strengthened. This paper uses the Tibet Autonomous Region as a case study to analyze the causes and characteristics of spatial imbalance in tourism development from the perspective of spatial justice and explores the paths to realize spatial justice in tourism. Results showed that the government, tourist enterprises, and locals are the primary stakeholders in tourist spatial competition and negotiation. In the process of mutual consultation and balance of rights and interests, these three parties jointly develop and utilize the spatial resources of tourist sites. In order to protect the spatial rights and interests of vulnerable residents, various tourist stakeholders in Tibet Autonomous Region have taken multiple measures to increase residents’ participation in tourist space production and distribution of interests. With the possession of resources and the power of policy-making, the government and the tourist enterprises have a decisive influence on realizing the spatial justice of locals.

Scholars have focused increasingly on the use of mobile phone positioning data from base stations due to its spatiotemporal universality. In order to systematically analyze the research status of mobile phone positioning data from base stations and evaluate its application potential in the field of tourism, this article: (1) introduces the concept, classification, data characteristics, and research process of mobile phone positioning data from base stations; (2) identifies the five major categories of tourist identification and classification, tourism statistics, tourism flow analysis, tourist behavior research, and research on the impact of tourism activities; and (3) evaluates existing research from three dimensions, which are temporal scope, spatial scope, and research object/content. In addition, this study combines the research development of other fields in the use of mobile phone positioning data from base stations, discusses its weaknesses in the field of tourism, and concludes with suggestions for future research.

As an important theme of rural aesthetics and an expression of “landscape symbol,” “nostalgia” plays an important role in preserving collective memory and continuing local culture in rural tourism. Wang Ge Zhuang, Qingdao, and Shandong were selected as the sites for the case study. Based on the proposition that “nostalgia can be represented in the form of landscape” and in the visual context, this study uses Metaphor Extraction Technology (ZMET) to explore the process of both tourists and local residents’ cognition and identification of the local nostalgia landscape and analyzes the socio-culturally significant construction logic of “nostalgia” from a semiotic perspective. The research findings are as follows. (1) The nostalgia landscape system of Wang Ge Zhuang comprises three elements of “taste memory,” “ritual scene,” and “living environment.” All kinds of landscape symbols are both dynamic and static and integrated as a whole with distinct and detailed individuality. (2) Nostalgia itself has the striking features of time and subjectivity, and different social and cultural meanings are constructed due to changes in time and various emotional perspectives. In this study, the ultimate symbolic attributes of the nostalgia landscape contain the four dimensions of ecology, culture, emotion, and social value and show the characteristics of reflectiveness and foresight with the progress of time. (3) Visual senses can directly stimulate nostalgic memory, but the deep experience of nostalgia is often the result of the joint action of multiple senses (such as taste). Importance should be attached to the expression of the nostalgia landscape and to the establishment of a “multiple embodied vision mechanism” in the future development of rural tourism.

The civilized behavior of tourists is an important embodiment of a country’s soft power and a major contributor to national image. From the dual perspectives of society and psychology, modernity and deindividuation are significant factors which may give rise to uncivilized behavior on the part of tourists. Individuals participate in tourism activities in the hope of escaping from modernity. Under the pressure of modernity, individuals’ sense of self-alienation, interpersonal alienation and social alienation is turned into a need for relief, a sense of possessiveness and of dissatisfaction, which lead to the development of uncivilized behavior. Participation in tourism activities may provide individuals with a sense of anonymity. This sense of collectiveness and anonymity may bring about a deindividuation effect, which tends to weaken self-consciousness and enhance group consciousness. Consequently, tourists are likely to follow group norms and imitate some uncivilized behavior. We should therefore strive to meet tourists’ needs for pleasure, individuality, and experience, and to alleviate their sense of alienation. We should actively play the role of opinion leaders, enhance tourists’ self-awareness, weaken the effect of deindividuation, promote tourism through publicity, and encourage tourists to maintain civilized behavior. This will not only help to create a healthy atmosphere for civilized and green tourism, but also provide a decision-making reference for promoting the development of high-quality tourism in China.

The key to rural revitalization lies in vitalizing rural industries. The development of the rural tourism industry - under the requirement for green, low-carbon and sustainable growth - is an important path for rural revitalization. To achieve high-quality development of rural tourism, it is necessary to follow the triple logic of system, reality and practice, with the overall aim being to achieve a “green and low-carbon ecological foundation, innovation-driven intelligent transformation, cultural empowerment of spiritual inheritance, and industrial optimization of integrated development.” The bottleneck of rural tourism’s development is that it is difficult for industrial factors to flow to, and gather in, the rural areas. The key to success lies in re-understanding the contemporary rural regions and re-constructing the local comprehensive entities, starting from tourism factor clustering, specialty of development, effective utilization of resources, green development, scientific and technological empowerment, institutional innovation, personnel training, and reconstruction of local comprehensive entities. Indeed, the purpose of this is to be able to forge a new combination of rural tourism development factors, create rural tourism products with unique features and vitality, and promote the high-quality development of the rural tourism industry.

Amenities and scenes are the products of specific times and have an intrinsic relation with mainstream values. With the change in social values, the understanding of amenities is also changing and being replaced with new ideas. To dissect social dynamics and the process of value formation, this paper deconstructs the generative characteristics of amenities as a form of culture, analyzing the trends of returning to natural amenities, prevalence of consumer amenities, and scenes and amenities in the post-industrial age as amenities transform in response to changing demand. The primary aim of this paper is to provide insights and advice for the development of scenes and national amenities in the Chinese context. The upcoming post-industrial era will witness the joint efforts of planners, designers, and creative workers in their endeavor to inject cultural creativity and artistic aesthetics into people’s daily lives. Creating scenes and amenities should not be limited merely to the construction of a combination of infrastructures, and elements such as aesthetics and culture should also be incorporated, with importance being attached to aesthetics as a part of human integrity.

Examining external factors affecting the travel agency industry's efficiency is a crucial means of advancing travel agencies' performance and improving the industry's sustainability. We employed stochastic frontier analysis (SFA) and used provincial data covering the period of 2001-2015 in China. The results reveal that the average efficiency of China's travel agency industry showed the character of low levels, slow growth, and regional differences during the observation period. This study also identifies that a non-linear relationship exists between touristization and travel agencies' industry efficiency in China. The international environment, measured by means of trade openness, has a significant positive effect on the efficiency of the travel agency industry. The legal environment has improved concerning China's tourism law, which has substantially deterred unfair competition, improved the quality of travel services, and paved the way for the industry's future development. The process of marketization has a significant positive impact on the efficiency of the travel agency industry. Moreover, legal environment and marketization exert a synergistic effect on the efficiency of the travel agency industry. Based on the above conclusions, several policy recommendations are proposed to promote the high-quality and efficient development of China's travel agency industry.