Emotion is crucial in tourist experience, which has an important influence on tourist satisfaction, word-of-mouth and revisit intention. By reviewing the concepts and dimensions of affect in psychology, this paper aims to understand the present situation and research progress of emotion in tourist experience, and to compare the research progress of emotions in tourist experience both at home and abroad. Through the process of literature review, it is found that the current emotional research in tourist experience mainly focuses on the following six aspects, respectively, (1) The discussion of emotion in tourist experience from the perspective of logical thinking. Emotional researchers generally agree that affect is a more comprehensive concept, which includes moods and emotions; (2) Exploring the relationship among variables, such as emotion and tourist satisfaction, loyalty and other outcome variables; (3) The study of some specific emotions, such as nostalgia, regret, happiness and so on; and (4) The factors influencing emotional evaluation; (5) The measurement of emotions. From using emotional scales developed by emotional theorists to develop tourist emotion scales. Nowadays, some psycho-physiological methods are used to measure the real-time emotional responses; (6) Other related research: using big data to analyze the emotional experience of tourists. Although studies have been made to explore the relationship between emotion and outcome variables in different research contexts, however, the antecedents of emotions and the identification of emotional triggers in specific situations are limited, which should be the focus of future tourist emotion research. Only in this way we may deepen our understanding of the emotional experience, so as to design tourism products more effectively and enhance the tourist experience.

Social media(SM) plays an important role in tourism. It shapes how travellers make decision and change their pre-travel, during travel and post-travel behaviours. SM has also influenced tourism industry practice in the areas of marketing, sales and product development. How Chinese nationals engage with SM in tourism activities is under researched. There have been statistics reporting the usage of the Internet and ICT applications by Chinese nationals. However these statistics are simply descriptive parameters, and cannot provide in-depth insight into SM adoption for tourism in China. Therefore, this study explores the use of SM in tourism-related activities in China with the aim to understand the role of SM in China’s tourism sphere.The research focused on the use of three most popular SM websites, which were RenRen, Sina Weibo and Douban, in tourism-related activities in China.The exploratory research has identified that Chinese use SM to share information about, and personal evaluation of, destinations, tourism products, itineraries of travel, visa and currency exchange. The selected SM sites provide Chinese users a space for open communication and freely exchange of ideas, emotions and cognitive insights into travel, life and being. The technology also offers them a new way of socialising with each other. Renren and Donban in particular give Chinese bloggers a space to freely externalise their deep reflection on travel, life and being in the public domain. Through this process of knowledge transformation, a discursive discourse of tourism representation and understanding is created and re-created. Therefore, SM is more than just an information communication channel. It is a creator that enables the expansion of tourism boundary and a shaper that constantly shapes tourism as a human social conduct within that boundary. The paper argues that SM should not only be regarded as information communication channels, but also a creator and a shaper to forge what tourism is in the contemporary societies.

：In an era when artificial intelligence and automation technology become an inevitable trend, an increasing number of hospitality companies have adopted robotic technologies for their service delivery. However, the application of robots remains in the exploratory stage. Based on a review of relevant literature and theories, this paper explored the customers' perceptions and experiences of services with robots using a textual analysis of Internet and social media reviews about robot services in the hospitality industry, as well as in-depth interviews with hospitality service staff and customers. The research findings suggest that, first, customers perceive hospitality services with robots from two perspectives: tool attribute and social attribute. The social attribute influences customer experiences in their pursuit of pleasure. Second, the service robot could enhance customer experiences by improving the service attributes and creating a supportive atmosphere. This paper proposed a conceptual model to improve the customer experience with service robots. From the socialization perspective, the proposition of a service robot experience framework has decision-making implications on service robot design and management, service settings management, and experience creation.

There has been a rapid growth of empirical research on job satisfaction in the hotel industry since 2000. However, there is little specialized research on how to measure it and few scholars review and rethink measurement methods in existing empirical studies. Considering that job satisfaction measurement in hotel industry has an important value on exploring its antecedent and outcome variables theoretically, and searching for initiatives to improve employee job satisfaction empirically, the study reviewed the concept and measurement of general job satisfaction at first. Currently, job satisfaction is defined from attitude and emotion aspects, and there are two main measuring methods including Single Global Rating and Summated Scale. Then the authors made a relatively detailed analysis and introspection of 30 foreign and 24 domestic quantitative studies about job satisfaction measurement in hotel industry published in 2000~2012 regarding measuring methods, measuring instruments, the question designs of instruments etc. Most domestic scholars tended to adopt the method of Summated Scale and develop the scale independently. Frequency of the two methods used by foreign scholars was almost the same, which means that it is still very controversial when choosing measurement method. Either way is not perfect. Although Summated Scale is facing more and more controversy and issues need to be addressed urgently, more and more scholars begin to use the two methods together in order to measure job satisfaction more accurately and then understand the key dimensions of it. However, this is just a temporary expedient and scholars still need to explore more accurate measurement methods. Finally, the authors made a brief analysis of the limitation of these papers and looked into the four possible development orientations in future: specialized measuring instrument of hotel industry development, psychological dimension construction, reliability and validity measurement, and cross-cultural measuring applicability. The study might provide references and enlightenment for relevant studies in the area of job satisfaction measurement in hotel industry.

As the first Disneyland park in China, Shanghai Disney occupies a specific political, economic, and cultural position within the country. Inevitably, the Disney park faces a variety of business risks, including cultural conflicts, government policy, and intense competition.
This study analyzes the core stakeholders of Shanghai Disney and considers the sources of its business risk, establishing an index system for evaluating it. Using factor analysis and multiple regression analysis, it identifies the key influencing factors that affect the park’s business risk accurately and comprehensively. These in turn form the basis of the article’s recommendations to the management of Shanghai Disney.
From the stakeholder perspective, this study establishes a research framework of internal and external risks, combining the viewpoints of local communities (residents), government departments, tourists, and related enterprises. Through the methods of literature review, interviews, field investigation, and online review, this paper identifies the key business risk factors and constructs an evaluation framework based on the systematic index system for the business risk of Shanghai Disney.
Based on the data, this study analyzes Shanghai Disney’s business risk through exploratory factor analysis and multivariate regression analysis. The results indicate that the main business risk factors faced by the Disney park include tourist experience, business management, living environment, cultural differences, and market competition. Furthermore, the results of multiple stepwise regression analysis reveale that business management factor has the greatest influence on risk, while living environment has the least impact. Moreover, the investment return factor has no significant influence. Based on these conclusions, this paper puts forward relevant policy suggestions for Shanghai Disney to control and prevent business risks.

Domestic large-scale activities have developed rapidly. Therefore, festival activities have become one of the fastest growing types of tourism. Visitors are the main participants in the festival. Therefore, understanding the festival attendees’ motivation is extremely important in the festival research, which affects many aspects such as the supply of products and services, the decision-making and the satisfaction of the attendees in the competitive festival market. This paper reviews the domestic and foreign scholars’ discussion on the motivations of tourists’ participation in the festival. Scholars mainly studied the festival motivational framework and the relationship between motivations and other variables. Analyzing the existing researches and the shortcomings of its existence contributes to the future research. This paper mainly discusses the motivations of tourists’ participation from four aspects: the basic theory and the research methods of participate motion, the dimension of festival motivation, the relationship between the motivation of the festival and its influencing factors.

The positive Tourism Destination Identity is just like the spear and shield of destination, so it not only represents the competitiveness of the tourism brand but also acts as the firewall and brake of the crisis. However, in recent years, the network public opinion crises have occurred frequently in tourism destination, which had a bad impact on the destination image and brought great challenges to related government departments when guiding public opinions. If the crisis is not properly disposed, the image of destination will be damaged and the destination will lose the confidence and sense of honor of the tourism brand as well. Therefore, it is of great significance to study how to adopt appropriate and effective strategies to repair damaged image in the crisis of network public opinion for the healthy and sustainable development of tourism destinations. Given this reality, the author analyses the most influential tourism network public opinion crisis in 2017 - “Malicious beating and disfiguration event in Lijiang” based on the SCCT, focusing on digging, combing and analyzing the crisis situation, response strategies, media reports and public response by using case study method. Furthermore, in order to identify the core of public discussion and the object of responsibility attribution, this paper conducts an in-depth study of netizens’ comments by using word frequency analysis and co-existing analysis. It is found that the crisis situation was complex, including accidental and preventable cluster. However, Lijiang government mainly provided instructing information and deny strategy while responding, which had a great deviation from the response strategies advocated by SCCT, so that the effect of crisis management was not good. Finally, the author puts forward some suggestions on how to improve the image restoration of the tourist destination, then optimizes SCCT in the practice of travel destination crisis so that it can provide more guidance to the destination in the future.

In this paper, the author used logical reasoning methods to discuss several conceptual understanding of the tourism’s contribution to the national economy. This paper points out that: (1) Tourism gross income is the sum of domestic tourism consumption and tourism service export, so the idea that tourism gross income can't compare with GDP is not correct.(2) Since there are many differences in the scope of tourism, tourism gross income cannot be simply equal to the total output value of tourism.(3)Tourism value added index facilitates the comparison of tourism and other industries. But due to the different statistics of the tourism scope, calculating the tourism value added is different, so it is difficult to compare.(4)Tourism investment contributes to the growth of GDP, but it is not the contribution of the tourism itself. If the tourism investment and tourism gross incomes are totaled as tourism’s contribution to GDP, it will lead to repeated calculation of GDP. (5) In general, the outbound tourism is not a part of the national or regional tourism industry. To meet the demand of national tourism and leisure, regarding it as a part of the tourism is more appropriate. (6) The complexity of the tourism industry cannot be used to explain the strong correlation with other industries. In a sense, tourism is simply made up of many industries, its industry correlation is just the weighted average of those industries correlation degree, and mainly depends on some activities which have closely related to tourism characteristic. Therefore, to compare the correlation degree of tourism industry with other industries can only live in a middle position, instead of living in the forefront of all industries. Tourism’s most important leading role of the national economy may not be input and output of economic ties, but enhancing the image of the region, optimizing the investment environment, improving the quality of the humanities and so on. The problem discussed in this paper is largely due to researcher’s imprecise use of the concept. From this point, the task of the discipline construction of tourism has still a long way to go.

Smart tourism has been not only highly valued by scholars but also practiced in some areas with impressive results. At the same time, there are many shortcomings in the practical application of smart tourism. For example, too much emphasis is placed on high and new technology, while insufficient attention is paid to sustainable development. This article systematically reviews the relevant articles on smart tourism. First, it expounds on the origins of smart tourism and the research trends. Second, in accordance with the content of the research literature, it discusses the current research progress in terms of conceptual connotation, theoretical basis and research methods, construction framework, technical support, and application and evaluation systems. It also identifies the deficiencies in each part of the research. Finally, the theoretical structure of smart tourism research is summarized, the positioning of smart tourism is re-examined, and prospects are put forward. Smart tourism is positioned as “using advanced technology, intensive and efficient management, which not only helps to realize value creation for various stakeholders, but also promotes the sustainable development of tourism destinations.” Based on this definition, the author proposes that future smart tourism research should focus on three aspects: re-examining the relationship between technology and smart tourism, carrying out empirical research on smart tourism from a macro perspective, and exploring ways for the sustainable development of smart tourism.

This paper reviews 53 articles of measurement scale development published in six tourism journals (i.e., Annals of Tourism Research,Journal of Sustainable Tourism, Journal of Travel Research, Tourism Management, Tourism Science, and Tourism Tribune) between 1998 and 2017 to elucidate the developmental stages, topical areas and scale development process and statistical standards in the field of tourism studies. It is found that: (1) Studies on measurement scale development in tourism could be diachronically divided into two stages, namely the initial stage (1998-2007) and the quickly-developing stage (2008-2017). (2) The major research areas where measurement scales have been mostly developed are tourists (e.g., tourists’ perceptions, attitudes, and satisfaction), destination (e.g., destination image, brand equity, and sustainability), and residents (e.g., residents’ perceptions of and attitudes towards tourism development, and host-guest interactions). (3) Regarding the process of measurement scale development, the commonly followed procedures are generation of scale items, data collection, and assessment of reliability and validity. However, some measurement scale development studies have not strictly followed the procedures in terms of specification of the domains of construct, purification of scale items, pilot data collection, explorative factor analysis, and confirmative factor analysis, to a varying extent. On the contrary, most of the analyzed articles have strictly followed the psychometric standards in measurement scale development and reported the statistical analysis results that justified the psychometric properties of the scales that were newly developed and/or validated. The findings derived from this paper are believed to be able to guide future measurement scale development studies in the field of tourism in terms of research topics, development procedures, and psychometric properties required.

Health and wellness tourism has become a new trend for travel in the last two decades and gained growing attention from the academic world. However, most of the existing studies are descriptive, focusing on the particular aspects of health and wellness tourism's supply and demand, as well as its political economic analysis. There is still a lack of theoretical explanation for the mechanism how tourists improve their health and wellbeing during their travels. This paper proposes that the concept of ‘therapeutic mobilities’ should be adopted to understand the phenomenon of health and wellness tourism so as to resolve the dilemma of lacking theoretical perspectives and contributions in current health tourism research. The conceptualization of therapeutic mobilities provides a theoretical perspective for understanding the relations between mobilities, place and health, and therefore it can be applied to the tourism research field to examine how tourism mobilities promote people’s health and wellbeing. Meanwhile, the context of travel can further enhance the depth and breadth of therapeutic mobilities theory. The integration of health tourism and therapeutic mobilities will advance the intersection of tourism geography and health geography, providing a deeper understanding of mobilities, place and health.

Economics provides methods or frameworks to analyze economic behavior or phenomenon. In order to conduct tourism economic research, researchers should understand the tourism phenomenon or facts comprehensively at first. And then, they should construct appropriate theory based on tourism phenomenon or facts. These theories will become the part of tourism theory system. As a widely accepted analysis paradigm, economics frameworks contain such parts as perspective, frame of reference and analysis instruments. In the empirical research, the above mentioned analysis paradigm takes the forms of model, data and variables etc. Data cannot speak for itself. The empirical analysis based on econometrics can not only expand the tourism research perspectives, but also drive researchers to explore the mechanism or story behind tourism data. These related researchers’ efforts will inevitably promote the development of tourism economics.Currently, research of tourism economics in China is still at the beginning stage, and there are very few studies over this subject. So, researchers should find more support from original disciplines, and get more nutrient from parent disciplines. The discipline of economics can provide divers and effective theory and method for tourism economic research. We should conduct tourism economic research in the framework of economics. This is not only the development stage of tourism economics, but also an important career development path for related researchers. However, considering the applicability of economic theory in the tourism economics context, researchers should remain cautious when they use economic theories or methods to conduct tourism research. Researchers should make continuous theory innovations based on the tourism practice, which can promote the tourism economics substantially.

On the basis of systematically combing the related documents on the tourism development of historical blocks in China, this paper makes a systematic analysis of the related documents. This paper expounds the research origin and concept connotation of the historical district and summarizes the relevant contents of the material space transformation in the historical district. That is, the protection of tourism resources and the tourism development in historical blocks. From four aspects: the impact of tourist activities on residents, tourists' perception to the development of historical blocks, the coordination of the main body relationship in the tourism development of urban historical blocks and value reconstruction in the tourism development of historical blocks. We will further explore the impact of the development of historical blocks on social culture. This paper analyzes the shortcomings of the existing research, and puts forward some problems and prospects on the tourism development of historical blocks, including protecting the authenticity and function of historical blocks, perfecting the tourism development system of historical blocks, attaching importance to the socialization research of historical blocks, strengthening the management of software refinement in historical blocks, and promoting the features and brand competitiveness of historical blocks.

Since the concept of “all-for-one tourism” was proposed, it has rapidly become a hot word in public sphere, and has been widely discussed in the circles of education, business and politics. In recent years, the research results have increased rapidly in quantity, while the application-oriented research were in the majority, and theoretical exploration was very rare. There is lacking of deeply thought and connotation definition about the concept of “all-for-one tourism” in the academia, which leads to generalization and blur boundary of the concept in the research process, invoking confusion in industrial practice.

Exploring the origin and evolution of the concept of “all-for-one tourism”, and reviewing correlational discussions and studies in the circles of education, business and politics through rational reflection, the author proposes that people should understand the concept and its connotation from multiple perspectives and subjects in this article. As an academic concept, development ideal and action strategy, it is still in a state of flux and negotiation in different dimensions and at multiple levels, so the meaning of “all-for-one tourism” should be reflected and improved academically. Based on various analyses, this research presents a fire-new view to understand the concept of “all-for-one tourism”. As a completely new idea of development, the value goal of “all-for-one tourism” should be returned to value rationality from instrumental rationality, and we should make development of tourism become both a powerful tool for improving life quality and happiness of tourists and local residents, and an important way to realize beautiful life for people.

It is needed to adjust local conditions in implementing “all-for-one tourism”. Cities and counties whose resource condition and industrial basis are excellent, are priority development areas of “all-for-one tourism”. It will be confronted with numerous difficulties and obstacles in implementation process, and therefore the crucial problems should be solved including tourist destination construction, institutional improvement, industry upgrading and human development.

The application of Subjective well-being (SWB) in tourism research has increased in the past decades, but misunderstanding, misusage, and confusion remain. This paper aims to trace the evolution and new trends of SWB and makes critical reviews on its tourism studies. SWB is both a psychological construct and a social construction, and also an important filed of quality of life (QOL) study. The scientific study of SWB began nearly 100 years ago, and has been shaped and influenced by the efforts of Ed Diener and his team. Unfortunately, one continuing problem of SWB is lack of consensus on the conception and measurement of SWB, since it has multiple origins of philosophy and theories, such as hedonistic theories, desire theories, authentic happiness theories, eudaimonistic (or “nature-fulfillment”) theories and list theories. Among these above, hedonistic is widely accepted as a main philosophical foundation and has developed a series of measurement scales, catering to various contexts and research purposes. Eudaimonistic and other theories have also developed some scales. Each scale has advantages and disadvantages, as well as applicable condition. However, some studies ignore or misunderstand the philosophical foundation and applicable condition of SWB scale, and raise some problematic conclusion, such as oversimplification of classic scale, misusage in unsuitable situation, mis-synthesis of scales with different philosophical origins, mis-interchange of QOL, GL, LS and SWB, and even examination on causal relationship between SWB and various constructs that without or with less theoretical connection.

Under the background of e-commerce and mobile commerce, the commission problem leading to many contradictions in the hospitality industry and the OTA’s commission model has received more and more challenges (represented by Ctrip). In this paper, based on this commission mode between hotel and OTA, the author established the hotel dominant Stackelberg dynamic game model and the optimization model of cooperation. By solving the model and numerical analysis, the paper concluded respectively the reasonable range when hotel and OTA took the non-cooperate strategy and cooperate strategy.According to the results of numerical analysis, the author draw the following conclusions: (1) With the improvement of the hotel direct proportion, hotel needs to increase the commission to compensate the OTA’s losses caused by hotel’s direct competition. (2) In the hotel dominant market, when the direct proportion is very low, the OTA, in order to get more hotel resources, needs to pay commission to hotel in which situation the commission is equivalent to the wholesale price. (3) When the relationship between the hotel and OTA shifts from competition to cooperation, the hotel needs to transfer partial interest to OTA for cooperation by improving commission.

Revenue management is considered as an important tool to enhance hotels’ revenue and profits, which is originating from US airline industry in 1980s. The industries that have adopted it include hotels,rail, car rental, dining, golf, cruise, internet, hospitals and health care centers etc. In the hotel industry, Marriott Corporation is the first practitioner to implement RM system. With respect to the rapid development of RM in the international hotel industry, relatively little is known about the practice and research in China. Research of Wang Xiaowen et al shows that there are only 55% of China’s star hotels adopt revenue management theory or system. At present, RM has become an important strategy for pricing and distribution, an important method to maximize the use of resources and productivity, reduce vacant waste, as well as maximize revenue and profits for hotels. In addition, the growing, even intense competition in China's hotel industry has been an indisputable fact nowadays. In this context, the development of RM in China’s hotel industry needs focus and guidance of theoretical research. However, the current domestic research on hotel revenue management is seriously lagging behind practice, especially on revenue management performance influence mechanism. To improve China's hotel industry revenue management performance and enhance their competitiveness, the theory guidance is not enough. Based on fully retrieving the relevant research literature at home and abroad in the last three decades, the authors hves made a comprehensive overview of the origin and development on hotel RM, focusing on the RM performance influencing mechanism. The article is mainly following the logical framework of “hotel quality attributes--revenue management decision-making behavior--revenue management performance measurement”, combing and discussing the research status of hotel revenue management performance influencing factors in depth, and combing the hotel revenue management performance metrics. Finally, through comparing the hotel revenue management research status at home and abroad, this paper proposes the future research trends of hotel revenue management.

With the maturity of Web2.0 technology and the rise of individual customers, online travel booking is increasingly favored by tourists. From the personal perspective of tourists, this study constructs a conceptual model to explore the formation mechanism of online booking behavior of tourists. The conceptual model proposed in this study mainly consists of variables such as attitude, subjective norms, perceived behavioral control, booking behavioral habits, risk perception, booking intention, and booking behavior. The study conducted a questionnaire survey on four destinations in Quanzhou, Xiamen and Shanghai, and obtained 382 questionnaires. Through the data analysis software such as AMOS and SPSS, the multi-level test of the direct, mediating and regulating effects of the model was carried out. The results show that: (1) Behavioral attitudes, subjective norms, and perceived behavioral control have a strong direct influence on the booking intention. Also, The booking intention is an important predictor of the booking behavior. The data results indicate that the planned behavior theory has a good explanation for the online booking behavior of tourists; (2) The tourist booking habits has a significant positive impact on the booking behavior, and can also influence the booking behavior through the intermediary effect of the booking intention; (3) Tourist risk perception has a significant negative adjustment effect on the two stages of booking behavior. And risk perception has a greater inhibitory effect on the conversion of booking intentions into real booking behavior. This study also proposes a tourism e-commerce platform marketing strategy system from the aspects of tourism product quality management, guidance of tourists' behavior habits, and reservation risk management. However, the occurrence of online booking behavior of tourists also has irrational behavior characteristics such as impulsive purchase and secular purchase. More theoretical discussions and empirical tests are needed in the future.

In the context of integrated development of culture and tourism, the establishment and development of the theory of aesthetic experience provide a fresh theoretical perspective for researchers to re-explore the tourism experience. This article first defines the theoretical content, features, and levels of aesthetic experience. Then, it reviews the theoretical origin of aesthetic experience, mentioning that the interdisciplinary theoretical basis of aesthetic experience includes the theory of subject-object integration, the Gestalt principle, and the place theory. Next, this study presents an overview of tourism research that involves the theory of aesthetic experience. It finds that the tourism research results regarding aesthetic experience mainly focus on three aspects: tourists’ aesthetic perception, tourists’ aesthetic emotion, and the aesthetic value of the tourist experience. Finally, in accordance with hierarchical levels of aesthetic experience, this study establishes a tourism research framework incorporating three levels of aesthetic experience—aesthetic sense, aesthetic emotion, and aesthetic spirit—and proposes the direction and prospect for researching tourism experience from the perspective of the aesthetic ecosystem.

The complexity and great change of overall conditions for consumption and individual consumers provide new perspectives and methods for researching tourist buying decision behavior. Both domestic and overseas research on tourist buying decision behavior has given rise to the theories of consumer information processing and of decision-making. This paper first reviews the evolution of overseas comparative consumer decision-making theory; proposes three research prospects represented by digital platforms, cultural differences, and sustainable consumption; and describes the progress of online field experiments as a research method. In domestic tourism research, the focus is primarily on the transformation of marketing modes and consumer orientation. However, inadequate attention has been paid to the IHIP attributes of tourism and the development of domestic tourism consumption. The theory of consumer decision-making does not play an active role in tourism research. It is obviously difficult to apply systematic theories and framework to making world-class academic innovation. Therefore, the paper proposes to improve the framework of information processing and decision-making theory, given new phenomena in tourism. It aims at using the development of Chinese tourism to make better theoretical and practical contributions to tourism research.

Branding is considered as one of the most powerful tools for destination marketers. Local residents are the most important stakeholders of destination brand.Local residents can develop psychological ownership toward the destination brand because of their familiarity with destination, perceived control over destination, and involvement with destination. Destination brand psychological ownership can bring a series of positive outcomes, such as residents’ extra role behavior, positive word of mouth, helping tourists behavior, which is important for the destination’s sustainable development. This study investigates the antecedents that influencing destination brand psychological ownership. Specifically, residents’ familiarity with destination, perceived control over destination, involvement with destination, and their interactions were hypothesized to have a psotive influence on destination brand psychological ownership. The data was collected in Hangzhou of Zhejiang Province, and was analyzed using SPSS and Mplus software. The results showed that both perceived control and involvement have a significant positive effect on destination brand psychological ownership. Perceived control and involvement, destination familiarity and involvement interactively influence destination brand psychological brand ownership. The findings have important managerial implications for destination marketers. First, destination marketers can improve resident’s brand psychological ownership by giving them more control over the destination, such as communicating destination knowledge to residents by internal communication tools and improvingtheir interpersonal communication skills, in order to improve their self-efficacy. Second, investing the self into the target can enhance brand psychological ownership; therefore, destination marketers should involve residents more in destination-related activities, such as providing suggestions for destination development and take initiative to help tourists. Third, destination marketers can also enhance destination brand psychological ownership by improving the interaction of perceived control and involvement, and destination familiarity and involvement. Finally, limitations of this study and future research directions are discussed.

Shanghai will embrace 10 million visitors added annually with the opening of Shanghai Disney Resort in spring 2016. The expected number of visitors of Chinese residents will increase from 3.73 billion in 2014 to 6.12 billion in 2020. The increasing number of huge visitors requires to improve China’s public service system. The objectives of the present thesis were as follows: in order to better play the role of the market in resource allocation and the government, the thesis constructed China’s tourism public service system, analyzed the world famous cities’ successful tourism public service experiences of both Singapore and Hong Kong, and made suggestions of improving Shanghai and China’s tourism public service system. The thesis comprehensively used theoretical analytical method, case study method and survey method. Through applying welfare economics, new institutional economics and market failure theory to the research, this thesis studied the relationship between market mechanism and the governmental public service, and then constructed the system and main contents of China’s tourism public service by combining the new theories and the Tourism Law of People’s Republic of China. Furthermore, through referring to the successful experiences of Singapore and Hong Kong in the field of tourism public service, the thesis demonstrated the tasks, actions and directions for improvement of China’s tourism public service system. The conclusions of the thesis were the improvements of the follwing eight systems of China’s tourism public service system:（a）the system of saving tourism resource and protecting tourism environment;（b）the system of regulation and supervision of tourism market;（c）the system of tourism coordination;（d）the system of tourism planning, statistics and policy;（e）the system of collection and allocation of tourism development fund;（f）the system of tourism destination service and promotion;（g）the system of developing tourism human resource;（h）the social governance system of tourism safety and quality.

The purpose of the study of tourist safety behavior is to control the unsafe behavior of tourists as well as encourage and guide their safety behavior. Foreign researches have developed from simple research on tourist safety decision making, to tourist safety behavior before and during travel, as well as different structural dimensions of tourist safety behavior. Research perspectives of tourist safety behavior are gradually enriched. The structure dimensions of tourist safety behavior are generalized as follows: tourists’ safety decision making behavior, safety information search behavior, safety preparation before travel, safety precautions during travel, and safety feedback behavior after travel. There are many factors influencing the safety behavior of tourists. In recent years, foreign literature mainly focuses on the internal factors, external factors and tourism related factors. The internal factors include demographic characteristics, tourism risk perception, tourism prior knowledge, tourist type, individual relevance and other internal factors. External factors include natural environment, social environment, risk communication and other external factors. Tourism related factors include tourism group size, the travel times, travel companion, modes of tourism transportation, tourism organization forms and other tourism related variables. In the era of safety economy, there is still large room for further research and development of the theory of tourist safety behavior. This paper analyzes the shortcomings of existing researches and the prospect of researches on tourist safety behavior is proposed in three aspects: the concept and development of the measurement scale, the exploration of other influencing factors, as well as the research methods and the research perspectives.

Researchers have been focusing on the tourism policies due to the varied policies implemented by the government significantly affecting the development of tourism industry. In particular, visa policies, as the fundamental institutional arrangements of international tourism flows, are attracting increasing attention in the study. Visa restriction and visa liberalization are the important instruments for controlling the movement of people. As a result, visa policy becomes a guarantee of national and economic security while it will also lead to economic loss from refusing potential trade, investment and tourists. Regardless of the reasons for visa policies, the positive impact of visa liberalization and the negative impact of visa restrictions on tourism have become the consensus of most studies. However, transit visa-free policy, as an effective and active visa policy internationally, has attracted few attention. In this paper, based on the panel data from 2008 to 2016 in the Beijing-Tianjin-Hebei region in China, the combination of matching method and difference-in-difference (DID) method was innovatively used to verify the growth effect of transit visa-free policy on inbound tourism. The results showed that the policy significantly promoted the development of inbound tourism, and its promotion functioned immediately. However, due to the flaws of the policy, the effectiveness became weakened gradually. In addition, the regression results were still robust after the Placebo test. This paper is referable for the validity of visa policy, the implementation of visa-free policy and the improvement of research methods for policy evaluation in tourism research.

Consolidated and itemized pricing are two pricing strategies widely used on the online travel market. Based on the bundling phenomenon in online tourism market, and taking flight and hotel package provided by the online travel agency with the static bundling method as the research object, this paper investigates the effects of price framework on tourists’ purchase intention by considering brand knowledge as moderator and taking perceived acquisition value and perceived transaction value as mediators.

The results support the hypothesis that price framework has significant influence on tourists' purchase intention and perceived transaction value. In addition, bundles are evaluated more positively when presented with itemized price. There is no significant impact of price framework on perceived acquisition value, and the result shows that perceived transaction value exists the partial mediating effect. Regression analyses reveal that brand knowledge has a significant moderating effect. The findings suggest that there is no significant difference in purchase intention under different price frameworks if tourists’ brand knowledge to OTA is low. On the contrary, if tourists’ brand knowledge to OTA is high, tourists have higher purchase intention as price presentation is itemized price.

Tourism, as a new type of comprehensive industry, not only plays a positive role on promoting the regional related industries, but also reflects the implementation degree of social equity in the regional economic and social development. Making a general survey of the history and reality of China’s tourism development, the social equity problem is always an annoyance which hinders the healthy and stable development of tourism industry in China. However, few academic studies have systematically discussed the social equity problem in tourism development. This article argues that the social inequities in tourism development are mainly implied as unfair tourism land resources consumption, unfair distribution of benefits to local residents, unfair pricing policy of tourist attractions as well as unfair tourism products development for special groups. The local governments in the poor areas intend to develop local economy through tourism development and thus to narrow the gap between regions, but in fact, because of the tourism resources in the development of predatory development, and unfair problems such as enclosure movement, the gap between rich and poor, urban and rural areas is experiencing widening trends. The reasons why social inequity is caused in tourism development can be attributed to three aspects, namely, discarded concept of citizens’ rights, fuzzy property system and the absence of government functions. Finally, the article points out that, to achieve social equity in China's tourism development, the existing social equity security system should be revised. Furthermore, a logic framework concerning various social equity dimensions should be constructed to guide the specific tourism development practice in China.

The rapid development of China outbound tourism has attractedacademic attention in recent years. This article concludes the main streams of academic researcheson China outbound tourism. In the pool of academic articles published from 1994 to 2013, 118 sample articles were eventually picked outaccording to their representativeness in research content. Altogether, these literatures are categorized into four research areas: China outbound tourism development overview, China outbound tourism market, China outbound travel industry, and government regulations & policy tendencies. Following this classification, articles in each area are studied respectively in detail, and then the main contents and under-studied issues are summarized. At last, theimplicationsfor future research are also put forward. Hopefully, it will shed some light to the related studies on China outbound tourism. As to the future studies, market studies will continue to be the largest branch. Since the government will maintain its important role in the development of China outbound tourism, studies on government regulations and policy tendencies will grow with the administrative practice. However, the development overview will be given less academic attention. The industry and enterprise studies are unlikely to thrive for its theoretical indistinctiveness.In general, the future research tends to be more specific through multidisciplinary approaches.

This paper, taking the Suzhou Gardens as the research object, based on the multidimensional analysis of the travel notes, studies the tourists’ perception characteristics of Suzhou Gardens. After collecting the Suzhou Gardens travel notes from multiple travel websites, descriptive statistical analysis is firstly made on the characteristics of Suzhou scenic spots. By using the TF-IDF algorithm, the characteristics of hot spots and the characteristics of temporal evolution of scenic spots are found to explore the evolution of tourist concerns over time. Then, combining with the dominant topic analysis and the implicit topic discovery, the paper analyzes the topic characters of the scenic spots to perceive the image of the scenic spots,and analyzes the evaluation in different gardens to form a network depicting the Suzhou Gardens. The network can better show the relation between the garden node and the description word node, and the similarities and differences of different gardens in tourist perception. This paper also carries out the analysis in the emotion aspect, and explores the overall emotional attitude of visitors to the Suzhou gardens. On this basis, this paper analyzes the negative topic of the online travel notes to Suzhou Gardens. Based on the above analysis, it is found that tourists’ recognition of the characteristics of Suzhou Gardens is positive words such as “beauty” and “exquisite”, and tourists usually link Suzhou gardens with surrounding specific cities and surrounding specific scenic spots, as well as other characteristics of scenic spots, which serves as a basis for the future development of Suzhou gardens. Finally this paper takes into account the characteristics of the time perspective changes, providing reference for the future development of Suzhou Gardens tourism.

Although food culture production has become a focal theoretical problem in the area of hospitality management and food geographies, there is still lack of theoretical framework to integrate and analyze the authenticity coordination process in the food culture production between producers and consumers under different consumption contexts. Based on the two-dimension framework of authenticity and standardization, this paper discussed the evolution of authenticity which was constructed by producers and consumers together in different consumption contexts. Meanwhile, this paper explored how producers adjust product and service dynamically in order to adapt to different consumption contexts by multi-case analysis. The study found that: first, when restaurants focus on local customers business, keeping objective authenticity is very important. Second, if restaurants achieve expansion of groups, they should select standardized authenticity. Third, if restaurants achieve translocal expansion, then producers need to adopt symbolic authenticity. Last but not least, if restaurants focus on the customers of foreign culture, they may need to adopt reconstructed authenticity.Through multi-case analysis, the paper discussed and constructed the strategic analysis framework of food culture production in different consumption contexts. It will boost the development of food culture production theory and can also provide theoretical support for expansion strategy of hotels, scenic spots, and other service enterprises.

What is tourism is the fundamental question of tourism research and the basis for various stakeholders to dialogue together, yet it has not been soundly responded. In the context of China, the government plays a significant role in tourism development. With the purpose of exploring the government’s comprehension of tourism, the paper used the method of Discourse Analysis to analyze the documents about tourism published by the State Council and National Tourism Administration in recent years. The findings indicate that in most of the government’s documents, tourism is regarded as a kind of consumption activity which is the summation of a series of activities associated with tourism, and an economical industry. Namely, the economic attribute is considered to be the nature of tourism. However, the government turns its attention to the social welfare function of tourism and the individual experience feature of tourism recently. With regard to the scope of tourism, the results show that it includes tourist activities and tourist industry, while tourist activities include leisure, recreation, outdoor sports and so on referred to in academia. As for the relevance of tourism, government pays more attention to the development and construction of tourism, tourists’ rights, especially the tourist safety and the quality of tourism service, and the protection of the ecological environment and tourism resources. Though the nature and the scope of tourism comprehended by the government are inconsistent to the comprehension of most scholars, it is reasonable from the analysis of discourse, which implies that the government is affected by the government functions.

After more than 30 years of development, China’s tourism academic research has begun to take shape, and tourism academic community is getting stronger day by day . With the rise of China's tourism industry, the Asia Pacific region plays a more and more important role in the tourism industry in the world. The academic exchanges of tourism scholars among Chinese mainland and Hong Kong, Macao and Taiwan are becoming more and more frequent, at the same time, their tourism academic research has attracted more and more attention from their international peers. To examine and evaluate the influence of scholars from Chinese mainland and Hong Kong, Macao and Taiwan on international tourism academic circles in a more comprehensive and systematic way, Weanalized the tourism papers which were wrote by Chinese scholars and were published in the SSCI international academic journals during the period of 2001~2014. Thus, it can add a new dimension and a reference system for the evaluation of China's tourism academic community, as reviewing and prospecting the current situation and future trend of our tourism academic research with the view of internationalization.

Social orientation is a description of adjustment mechanism of Chinese people in their daily life. It represents the approaches that Chinese people interact with the environment in their life circle with emphasis on the harmony relationship that individuals established and maintained with the environment, especially the social environment, evolving from obedience, cooperation to integration. One of its features is the importance of “guanxi” （relation in English expression） in Chinese culture and the daily life of Chinese people. In traditional Chinese society, “guanxi” is the way people define themselves. More importantly, in the process of social interaction, relationship between one and the other determines the way they treat each other. Relational determinism argues that the rules, manners and co-dependence pattern of both sides treating each other are not the same in different types of relationship, and even the emotional consequences generated by interaction show significant difference. Based on the theories mentioned above and literature review of VFR tourism, the paper proposed that the understanding of VFR tourism should be based on the view of social relation. From this perspective, some basic theories about VFR tourism were redefined, including the concept of VFR tourist, the host, and VFR tourism type. Based on these theories, this article constructed the interaction mechanism of VFR tourists and their hosts from the perspective of social relation. Under this mechanism, there are three types of social interaction processes under three different relationship situations:（1）under the emotional relationship, the host treats the tourists warmly and actively, which follows the principal of requirement;（2）under the instrumental relationship, the host treats the tourists appropriately, which follows the principal of “renqing”;（3）under the mixed relationships, the host treats the tourists passively, which follows the principal of fairness. The future VFR tourism study should follow this research idea: leading in from holistic perspective, analyzing with process theory, and summarizing with teleology, which may contribute to the further development of VFR tourism.