Tourism and Hospitality Prospects ›› 2020, Vol. 4 ›› Issue (1): 45-62.DOI: 10.12054/lydk.bisu.114
• Research Paper • Previous Articles Next Articles
Xinhua GUAN1(), Lishan XIE2,3, Jianyi LI4
Received:
2018-11-12
Revised:
2019-12-20
Online:
2020-01-30
Published:
2020-03-30
作者简介:
关新华(1985— ),女,山西吕梁人,博士,广东财经大学地理与旅游学院副教授,研究方向:服务营销和旅游企业管理。E-mail:CLC Number:
Xinhua GUAN, Lishan XIE, Jianyi LI. Promotion of Tourism-Related Public Service Quality: The Driving Effect of Tourist Orientation and Innovation Orientation[J]. Tourism and Hospitality Prospects, 2020, 4(1): 45-62.
关新华, 谢礼珊, 李健仪. 旅游公共服务质量的提升:游客导向和创新导向的驱动作用[J]. 旅游导刊, 2020, 4(1): 45-62.
模型 | x2 | df | x2/df | RMSEA | NFI | TLI | CFI |
---|---|---|---|---|---|---|---|
M1 | 643.659 | 266 | 2.420 | 0.068 | 0.911 | 0.938 | 0.945 |
M2 | 589.471 | 220 | 2.679 | 0.074 | 0.899 | 0.924 | 0.934 |
M3 | 805.754 | 223 | 3.613 | 0.092 | 0.862 | 0.882 | 0.896 |
Tab. 1 The results of CFA
模型 | x2 | df | x2/df | RMSEA | NFI | TLI | CFI |
---|---|---|---|---|---|---|---|
M1 | 643.659 | 266 | 2.420 | 0.068 | 0.911 | 0.938 | 0.945 |
M2 | 589.471 | 220 | 2.679 | 0.074 | 0.899 | 0.924 | 0.934 |
M3 | 805.754 | 223 | 3.613 | 0.092 | 0.862 | 0.882 | 0.896 |
构念 | 指标 | 标准化负荷SFL | Z值 | CR | AVE |
---|---|---|---|---|---|
创新导向 | CXDX1 | 0.834 | | 0.903 8 | 0.701 5 |
CXDX2 | 0.872 | 18.879 | |||
CXDX3 | 0.834 | 17.190 | |||
CXDX4 | 0.809 | 16.848 | |||
游客导向 | YKDX1 | 0.713 | | 0.883 4 | 0.603 1 |
YKDX2 | 0.779 | 13.198 | |||
YKDX3 | 0.776 | 13.055 | |||
YKDX4 | 0.847 | 14.234 | |||
YKDX5 | 0.762 | 12.678 | |||
跨部门协调 | KBMXT1 | 0.728 | | 0.928 5 | 0.619 6 |
KBMXT2 | 0.794 | 15.815 | |||
KBMXT3 | 0.736 | 12.806 | |||
KBMXT4 | 0.737 | 12.789 | |||
KBMXT5 | 0.825 | 14.112 | |||
KBMXT6 | 0.833 | 14.173 | |||
KBMXT7 | 0.831 | 14.219 | |||
KBMXT8 | 0.804 | 13.809 | |||
旅游公共服务质量 | GGXX | 0.820 | | 0.898 7 | 0.597 2 |
AQBZ | 0.770 | 15.450 | |||
GGJT | 0.721 | 14.105 | |||
BMHM | 0.807 | 16.476 | |||
XZFW | 0.723 | 14.020 | |||
XCJY | 0.790 | 15.776 |
Tab. 2 The results of measurement model
构念 | 指标 | 标准化负荷SFL | Z值 | CR | AVE |
---|---|---|---|---|---|
创新导向 | CXDX1 | 0.834 | | 0.903 8 | 0.701 5 |
CXDX2 | 0.872 | 18.879 | |||
CXDX3 | 0.834 | 17.190 | |||
CXDX4 | 0.809 | 16.848 | |||
游客导向 | YKDX1 | 0.713 | | 0.883 4 | 0.603 1 |
YKDX2 | 0.779 | 13.198 | |||
YKDX3 | 0.776 | 13.055 | |||
YKDX4 | 0.847 | 14.234 | |||
YKDX5 | 0.762 | 12.678 | |||
跨部门协调 | KBMXT1 | 0.728 | | 0.928 5 | 0.619 6 |
KBMXT2 | 0.794 | 15.815 | |||
KBMXT3 | 0.736 | 12.806 | |||
KBMXT4 | 0.737 | 12.789 | |||
KBMXT5 | 0.825 | 14.112 | |||
KBMXT6 | 0.833 | 14.173 | |||
KBMXT7 | 0.831 | 14.219 | |||
KBMXT8 | 0.804 | 13.809 | |||
旅游公共服务质量 | GGXX | 0.820 | | 0.898 7 | 0.597 2 |
AQBZ | 0.770 | 15.450 | |||
GGJT | 0.721 | 14.105 | |||
BMHM | 0.807 | 16.476 | |||
XZFW | 0.723 | 14.020 | |||
XCJY | 0.790 | 15.776 |
构念 | 均值 | 标准差 | 1 | 2 | 3 | 4 |
---|---|---|---|---|---|---|
1 | 5.654 | 1.0241 | | 29.431*** | 7.004** | 20.180*** |
2 | 5.775 | 0.9536 | 0.730** | | 16.570*** | 42.436*** |
3 | 5.647 | 0.9968 | 0.722** | 0.787** | | 12.342*** |
4 | 5.661 | 0.7764 | 0.748** | 0.779** | 0.765** | |
Tab. 3 Correlation analysis and discrimination validity test
构念 | 均值 | 标准差 | 1 | 2 | 3 | 4 |
---|---|---|---|---|---|---|
1 | 5.654 | 1.0241 | | 29.431*** | 7.004** | 20.180*** |
2 | 5.775 | 0.9536 | 0.730** | | 16.570*** | 42.436*** |
3 | 5.647 | 0.9968 | 0.722** | 0.787** | | 12.342*** |
4 | 5.661 | 0.7764 | 0.748** | 0.779** | 0.765** | |
效果 | 点估计值 | Bootstrapping 5 000 | 双尾检验 | |||||
---|---|---|---|---|---|---|---|---|
系数的乘积 | 修正偏差后的 95%置信区间 | 95%的置信区间 | ||||||
标准误SE | Z值 | 低值 | 高值 | 低值 | 高值 | |||
游客导向→旅游公共服务质量 | ||||||||
总效果 | 0.660 | 0.123 | 5.366 | 0.440 | 0.911 | 0.460 | 0.945 | 0.00(**) |
间接效果 | 0.204 | 0.088 | 2.318 | 0.062 | 0.408 | 0.019 | 0.368 | p<0.05 |
直接效果 | 0.456 | 0.149 | 3.060 | 0.217 | 0.760 | 0.240 | 0.811 | 0.00(**) |
创新导向→旅游公共服务质量 | ||||||||
总效果 | 0.298 | 0.078 | 3.821 | 0.144 | 0.447 | 0.131 | 0.437 | 0.00(**) |
间接效 | 0.051 | 0.033 | 1.545 | 0.002 | 0.136 | -0.002 | 0.122 | p>0.05 |
直接效果 | 0.247 | 0.074 | 3.338 | 0.106 | 0.395 | 0.093 | 0.382 | 0.00(**) |
Tab. 4 Direct, indirect, and total effects of the hypothesized model
效果 | 点估计值 | Bootstrapping 5 000 | 双尾检验 | |||||
---|---|---|---|---|---|---|---|---|
系数的乘积 | 修正偏差后的 95%置信区间 | 95%的置信区间 | ||||||
标准误SE | Z值 | 低值 | 高值 | 低值 | 高值 | |||
游客导向→旅游公共服务质量 | ||||||||
总效果 | 0.660 | 0.123 | 5.366 | 0.440 | 0.911 | 0.460 | 0.945 | 0.00(**) |
间接效果 | 0.204 | 0.088 | 2.318 | 0.062 | 0.408 | 0.019 | 0.368 | p<0.05 |
直接效果 | 0.456 | 0.149 | 3.060 | 0.217 | 0.760 | 0.240 | 0.811 | 0.00(**) |
创新导向→旅游公共服务质量 | ||||||||
总效果 | 0.298 | 0.078 | 3.821 | 0.144 | 0.447 | 0.131 | 0.437 | 0.00(**) |
间接效 | 0.051 | 0.033 | 1.545 | 0.002 | 0.136 | -0.002 | 0.122 | p>0.05 |
直接效果 | 0.247 | 0.074 | 3.338 | 0.106 | 0.395 | 0.093 | 0.382 | 0.00(**) |
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