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Special Topics: The Explorations and Prospects of Theory Building Research Paper
The Development and Application of Relational Dimension Theory
Xuewei ZHAI
Tourism and Hospitality Prospects, 2020, 4(1): 1-11.   https://doi.org/10.12054/lydk.bisu.138
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The indigenous approach of Chinese social science has benefited and begun to take shape from the efforts of two generations of scholars. However, it faces the challenge of defining its theory and methodology. On the basis of review and reflection, this article proposes the “relational dimension theory” and explains its origin, process and intrinsic meaning. It aims to deepen the understanding of this theory and help make it feasible for wide application with reference to the interpersonal relationship of tourism.

Research Paper
A Study on the Space-time Structure Mechanism of Tourism Traversing
Yuxia TAO, Yishu WANG
Tourism and Hospitality Prospects, 2020, 4(1): 12-18.   https://doi.org/10.12054/lydk.bisu.121
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This paper constructs a cognitive, logical analysis-based framework of time-travel through semantic connotation interpretation, phenomenon investigation and comparative analysis. The paper then constructs a loop structure of tourism traversing, the structural mechanism model of the tourism traversing process, and then provides a process analysis of tourism traversing structure mechanism by applying a genetic method and psychological distance theory from the perspective of semantics through logical analysis. Through these, it was concluded that the orientation of “You” is to reach an ideal realm that is far away from the annoyance of the world, allow for free leisurely travel, transcends the reality, and allows one to experience true existence. One way to achieve the realm of “You” is the “travel”, the essence of which is the transformation of time and space, and is thus a spiritual journey with the intention of exploring, reconstruction, and of leisurely travel. The structure of traversing tourism is a type of structural time-travel, and the structure of traversing tourism shows the most complete characteristics of space-time traversing. Tourism traversing is typical of human traversing dialogue, and the essence of tourism structure is space-time traversing. The goal of tourism traversing is simply to achieve spiritual dialogue from the physical space-time conversion to the psychological distance establishing. As such, the core contradiction of tourism is to solve the problem of the transportation needs that are brought about by physical space conversion, and the needs of the tourist scene creation that is brought by the traversing dialogue, on top of realizing psychological space-time traversing. This study of tourism time-travel thus faces the time-traveler itself first and discusses the process and mechanism of time-travel, the second is towards tourism research, as one attempts to touch the core contradictions of tourism and establish the core concept of tourism research, the third is facing social language, clear and enrich the social semantics of the concept of “time-travel”.

Spatial Effects of High-Speed Rails on Interurban Tourism Linkages in Jing-Jin-Ji Region
Ping YIN, Tonghao ZHANG, Hanyan YANG
Tourism and Hospitality Prospects, 2020, 4(1): 30-44.   https://doi.org/10.12054/lydk.bisu.122
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The spatial effects of high-speed rails on tourism interaction among the cities in the current HSRs and planned HSRs of the Jing-Jin-Ji region are examined in this paper. The tourism gravity model is used and several parameters are chosen based on former literature to discover the character of the interactions’ distribution from the perspectives of strength and direction. Results indicate that high-speed rails increase the economic linkages between cities in the Jing-Jin-Ji region while decreasing the spatial differentiation. Tangshan, Zhangjiakou, and Chengde are the three cities that benefit most from the planned HSR network, and 3,2, and 2 will increase its rank as an origin tourism city, while 3,4, and 4 will increase the rank as a tourism destination. On the contrary, Hengshui will be the last of the cities rank list. HSR will change the city’s main role as an origin city or destination city for Zhangjiakou and Qinhuangdao. Zhangjiakou will transfer into a destination, and Qinhuangdao will become an origin city. At the same time, HSR will improve the function of Beijing and Chengde as destination cities, and Tangshan as the origin city. Finally, the travel time of 240 minutes is observed to be the boundary, which leads to tourism linkage. As such, cities whose travel time is over 240 minutes will have nearly no tourism interaction. In the last part of this paper, suggestions for the upcoming HSR era are put forth to the various cities.

Promotion of Tourism-Related Public Service Quality: The Driving Effect of Tourist Orientation and Innovation Orientation
Xinhua GUAN, Lishan XIE, Jianyi LI
Tourism and Hospitality Prospects, 2020, 4(1): 45-62.   https://doi.org/10.12054/lydk.bisu.114
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Tourism-related public service plays an important role in the process of developing tourism into a modern service industry that satisfies consumers and serves as a strategic pillar of the national economy. From the perspective of tourism administration, this paper builds a model of tourist orientation, innovation orientation, cross-departmental coordination, and tourism-related public service quality based on the new theory of public service and holistic government. The methodology involved giving questionnaires to 309 officials of tourism administrations located in 32 major tourist-generating markets of Guangdong province. The results of structural equation modeling (SEM) indicate that tourist orientation, innovation orientation, and cross-departmental coordination can improve the quality of tourism-related public service. Moreover, cross-departmental coordination can also enhance the effect of tourist orientation on tourism-related public service quality. This paper fills in the theoretical gap in the antecedent research of tourism-related public service quality. It also expands the work on market orientation and enriches scholarly understanding of the administrative competencies of a service-oriented government. In practice, tourism administrations at various levels should strive to create an atmosphere conducive to providing quality services for tourists (tourist orientation), pay attention to innovation (innovation orientation), and strengthen coordination and resource sharing among relevant departments within the government, as well as with service departments of other public sectors (cross-departmental coordination). Future research could explore the broad connotations of tourism-related public service, and investigate other factors within tourism administrations that may affect the quality of tourism-related public service.

Textual and Quantitative Research of Exhibition Industry in China from the Perspective of Policy Tools and Industry Chain
Linyan LIU, Xiangli WANG
Tourism and Hospitality Prospects, 2020, 4(1): 63-78.   https://doi.org/10.12054/lydk.bisu.129
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How to further promote the transformation and upgrading of China’s exhibition industry from a policy level and exert the importance of its influence on the allocation of resources is an urgent subject for systematic research. Based on the analysis framework of policy texts from two dimensions of policy tools and the exhibition industry chain, and through the use of the ROST CM6 word frequency analysis software and Nvivo 10.0 qualitative research software, 167 policy texts were analyzed. These texts were closely related to the exhibition industry at a national level in China from 1975 to 2018. The main conclusions are as follows: (1) the policy tool system of the exhibition industry is not perfect and needs to be further improved, especially as the environmental policy tools are excessive, supply and demand policy tools are insufficient, and the distribution of policy tools in the exhibition industry chain is unbalanced. (2) the policy theme of the exhibition industry has shifted, and service will be the main theme in the future. The theoretical contributions of the study are also as follows: construction of a policy analysis framework was based on two dimensions: policy tools and exhibition industry chain; expanded the scope of application of policy tools; and explored the mechanism of policy tools acting on the exhibition industry chain, including every sub-chain, and how the exhibition policy promotes the development of the exhibition industry. In this study, the mechanism of the exhibition policy on the exhibition industry that is based on the analysis framework of policy texts from two dimensions of policy tools and exhibition industry chain is considered comprehensively. This is as it can provide a reference for further policy formulation in promoting the development of the exhibition industry and other emerging industries.

The Influence of Online Reviews on the Accommodation Intention of Homestay Customers: The Mediating Role of Trust
Lu WANG, Xiangmin ZHENG, Yongquan LI
Tourism and Hospitality Prospects, 2020, 4(1): 79-94.   https://doi.org/10.12054/lydk.bisu.131
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An online review is an important factor that affects the accommodation intention of homestay customers. This is as homestay customers choosing homestay always refer to the online reviews. Trust theory is an important factor for studying the influence of online reviews on consumer behavior. Based on the trust theory, this study discusses the effect of the trust of the customers on network platforms and the homestay hosts based on online reviews and the customers’ accommodation intention from the perspective of customers’ accommodation intention. Through this, a model of the influence of online reviews on the customers’ accommodation intention is then constructed. A total of 245 valid questionnaires were collected in this study. Through structural equation analysis of the data collected by this study, there were two findings. The first finding is that the direct effect of online reviews on the accommodation intention of homestay customers is significant. The second finding is that two dimensions of customer trust (trust in the network platform and trust in the homestay host) play a complementary mediating role between the online reviews and the accommodation intention of homestay customers, but two dimensions of customer trust (trust in the network platform and trust in the homestay host) cannot play an intermediary role between the online reviews and homestay customers’ accommodation intention. This is related to the product characteristics of homestay in China, the difficulty of supervision, and the management of the homestay platform. The theoretical contribution of this study is thus to expand and deepen the current theoretical research on trust, based on previous general research on the relationship between the online review and behavioral intention, to further study the effect of the trust on network platforms and homestay hosts on the relationship between online review and customer accommodation intentions. The practical contribution would thus be to put forth countermeasures and suggestions to improve the accommodation intention of homestay customers from the three aspects that are derived from the homestay customers, homestay owners, and homestay platform.

6 articles