旅游导刊

Tourism and Hospitality Prospects ›› 2023, Vol. 7 ›› Issue (2): 1-21.DOI: 10.12054/lydk.bisu.227

• Perspective and Correspondence •     Next Articles

High-Quality Development of Rural Tourism from the Perspective of Common Prosperity: Theoretical Connotation and Scientific Issues

WANG Jinwei1,2(), ZHU Hong3(), SONG Ziqian4(), ZHANG Huanzhou5(), ZHANG Yijia6(), ZHANG Gaojun7(), LEI Ting1()

  1. 1. School of Tourism Sciences, Beijing International Studies University, Beijing 100024, China
    2. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China
    3. School of Geography and Remote Sensing, Guangzhou University, Guangzhou 510006, China
    4. China Tourism Academy, Beijing 100005, China
    5. International Research Center of the Grand Canal, Zhejiang International Studies University, Hangzhou 310012, China
    6. School of Management, Guangzhou University, Guangzhou 510006, China
    7. Shenzhen Tourism College, Jinan University, Shenzhen 518053, China
  • Received:2023-01-15 Revised:2023-03-10 Online:2023-04-30 Published:2023-05-23

共同富裕视域下乡村旅游高质量发展：科学内涵与理论阐释

王金伟1,2(), 朱竑3(), 宋子千4(), 张环宙5(), 张怡佳6(), 张高军7(), 雷婷1()   

  1. 1.北京第二外国语学院旅游科学学院 北京 100024
    2.中国科学院地理科学与资源研究所 北京 100101
    3.广州大学地理科学与遥感学院 广东广州 510006
    4.中国旅游研究院 北京 100005
    5.浙江外国语学院大运河国际研究中心 浙江杭州 310012
    6.广州大学管理学院 广东广州 510006
    7.暨南大学深圳旅游学院 广东深圳 518053
  • 作者简介:所有作者均为共同第一作者（按姓氏笔画排序）
    王金伟（1983— ），男，四川绵阳人，博士，北京第二外国语学院旅游科学学院副教授，中国科学院地理科学与资源研究所博士后，研究方向：旅游经济、乡村旅游。E-mail：tourismer@aliyun.com
    朱 竑（1968— ），男，甘肃临夏人，博士，广州大学地理科学与遥感学院教授，博士生导师，研究方向：社会文化地理。E-mail：zhuhong@gzhu.edu.cn
    宋子千（1974— ），男，湖南隆回人，博士，中国旅游研究院研究员、政策所所长，研究方向：基础旅游理论、旅游政策。E-mail：soziqian@sohu.com
    张环宙（1971— ），女，浙江浦江人，博士，浙江外国语学院大运河国际研究中心教授，博士生导师，研究方向：乡村旅游、滨水区文化遗产保护与传承。E-mail：zhanghuanzhou@foxmail.com
    张怡佳（1995— ），女，河南禹州人，广州大学管理学院博士研究生，研究方向：旅游经济、企业管理。E-mail：zhangyijia20@e.gzhu.edu.cn
    张高军（1988— ），男，河南开封人，博士，暨南大学深圳旅游学院副教授，硕士生导师，研究方向：目的地形象与营销。E-mail：junfly18@163.com
    雷 婷（1999— ），女，山西吕梁人，北京第二外国语学院旅游科学学院硕士研究生，研究方向：旅游经济、乡村旅游。E-mail：leiting9901@163.com

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Abstract:

Common prosperity is an essential requirement of the Chinese path to modernization, and rural areas are key to achieving the goal of common prosperity. In recent years, rural tourism has played an important role in promoting farmers’ income growth and solving the “Three Rural Issues.” This study focuses on the scientific connotation, theoretical logic, impact mechanism, development strategy, and realization path of high-quality development of rural tourism from the perspective of common prosperity. The core points are as follows. (1) The scientific connotation of high-quality development of rural tourism from the perspective of common prosperity should be understood and grasped from the aspects of industrial upgrading and economic development, cultural revitalization and cultural continuity, ecological protection, and the transition to green development. (2) The development of rural tourism should focus on demand and supply, scientific planning of rural tourism, and benefits for more people. (3) Rural tourism micro-enterprises are important in the development of rural tourism. They must stimulate the vitality of common prosperity by activating kinship networks, improving cultivation accuracy, and building industrial clusters. (4) The development of rural tourism needs to focus on cultural connotations, make full use of the excellent traditional Chinese culture represented by intangible cultural heritage, and promote rural tourism to enter a new stage of high-quality supply. (5) Common prosperity and high-quality development of rural tourism are interdependent and mutually supportive. We should further clarify industrial orientation, improve supply levels, make good use of cultural achievements, and explore reform and innovation systems.

Key words: common prosperity, rural revitalization, rural tourism, high quality development, heritage tourism, micro-enterprises

摘要：

共同富裕是社会主义的本质要求，而乡村振兴是实现共同富裕的必由之路。近年来，乡村旅游在促进农民增收致富、推动解决“三农”问题方面发挥了重要作用。本文围绕共同富裕视域下乡村旅游高质量发展的科学内涵、理论逻辑、影响机制、发展战略、实现路径等展开深入探讨，核心观点如下：（1）共同富裕视域下乡村旅游高质量发展的科学内涵应从产业升级与经济发展、文化振兴与文脉延续、生态保护与绿色发展等方面来理解和把握。（2）乡村旅游发展要聚焦需求和供给规模，重视乡村旅游的科学规划，实现乡村旅游发展红利惠及更多人民。（3）乡旅微企是乡村旅游发展的重要主体，需要通过激活亲缘网络、提升培育精度、打造产业集群等路径激发共同富裕的活力。（4）乡村旅游的高质量发展需要重视文化内涵，充分利用以非遗为代表的中华优秀传统文化，推动乡村旅游迈入高质量供给的新阶段。（5）共同富裕与乡村旅游高质量发展是相互依托、相互支持的关系，要进一步明确乡村旅游的产业定位，提高供给水平，利用好文化成果，探索改革创新制度。

关键词: 共同富裕, 乡村振兴, 乡村旅游, 高质量发展, 遗产旅游, 小微企业

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