Abstract:

This study analyzes the growth path of productivity in the historical development stages of tourism and explores the connotation of new quality productivity and its mechanism of promoting high-quality development of tourism from the perspective of the production function evolution. The essence of developing and expanding the new quality productivity of tourism lies in promoting the iteration and transition of the production function, which is manifested in two changes in the tourism development mode: (1) tourism economic growth has shifted from the traditional input- and efficiency-driven modes to the computational economy and digital intelligence-driven mode. (2) The tourism operation model has changed from “large-scale, standardized” and “small-scale, non-standardized” to “large-scale, personalized” and “hyper-personalized.” Policy formulation and development should focus on addressing these three key issues. Endeavors should be made first to increase the effective input of new factors of production; second, to integrate the old and new productive forces to improve the productivity of traditional factors; and third, to continuously improve the total factor productivity of tourism by gradually increasing the contribution of new production factors to the economy.

Key words: new quality productive forces, production function, total factor productivity, high-quality development, computational economics, hyper-personalization

摘要：

对旅游业历史发展过程中生产力增长路径进行了分析，从生产函数的演进视角对新质生产力的内涵及其推动旅游业高质量发展的机理进行了剖析，指出发展壮大旅游业新质生产力的本质是推动生产函数的迭代和跃迁，表现为旅游发展模态的两个转变：（1）旅游经济增长方式从传统的投入驱动、效率驱动向计算经济、数智驱动转变；（2）旅游运营模式从“规模化、标准化”“小规模、非标准化”转变为“大规模个性化”和“超个性化”定制。政策制定和发展应着眼于解决3个关键问题：一是新型生产要素的有效投入应不断增长；二是新旧生产力应充分融合，使传统要素生产率得以提高；三是旅游业全要素生产率要不断提升，使新型生产要素对经济的贡献度逐步提高。

关键词: 新质生产力, 生产函数, 全要素生产率, 高质量发展, 计算经济, 超个性化