To construct a logical analytical framework for the development of new quality productivity in the tourism industry, this study applies Schumpeter’s innovation theory to determine logical deductions of new quality productivity from the perspective of China as a whole and the tourism sector. It is believed that the development of new quality productivity in the tourism industry is essentially a process of innovation diffusion. Technological, economic, social, and cultural changes all contribute to the evolution of tourism demand and public policies, promoting a series of upgrades of tourism enterprises and the tourism industry, thus forming positive feedback to the social system. Based on the research results of this logical analytical framework, reducing tourism transaction costs and enchancing the cost-effectiveness remain the core of tourism innovation, and the development of virtual tourism enterprises is a foreseeable and important trend.

This study analyzes the growth path of productivity in the historical development stages of tourism and explores the connotation of new quality productivity and its mechanism of promoting high-quality development of tourism from the perspective of the production function evolution. The essence of developing and expanding the new quality productivity of tourism lies in promoting the iteration and transition of the production function, which is manifested in two changes in the tourism development mode: (1) tourism economic growth has shifted from the traditional input- and efficiency-driven modes to the computational economy and digital intelligence-driven mode. (2) The tourism operation model has changed from “large-scale, standardized” and “small-scale, non-standardized” to “large-scale, personalized” and “hyper-personalized.” Policy formulation and development should focus on addressing these three key issues. Endeavors should be made first to increase the effective input of new factors of production; second, to integrate the old and new productive forces to improve the productivity of traditional factors; and third, to continuously improve the total factor productivity of tourism by gradually increasing the contribution of new production factors to the economy.

Against the background of a new round of scientific and technological revolution and industrial change, a complex domestic and overseas environment, and the transformation of China’s economic development mode, General Secretary Xi Jinping creatively puts forward the concept of “new quality productivity,” which points out the way forward for tourism development and provides a fundamental guideline. This study summarizes the difficulties and directions for new quality productivity in tourism. First, it proposes that new quality productivity is an inherent requirement for the deepening of tourism development and expounds on the important role that scientific and technological innovation plays in it. Second, it proposes a two-way influence mechanism for the development of new quality productivity of tourism from the two dimensions of the overall driving power of tourism and its huge market demand. Third, it elaborates on the role of science and technology in the new quality productivity of tourism from both positive and negative perspectives. Finally, we highlight six major difficulties in developing new quality productivity in the tourism industry: data quality, human capital, means of production, industrial ecology, financial support, and production relations.

The practice of Marxist productivity theory in China is deeply reflected in the concept and connotation of new quality productive forces, which have facilitated the high-quality growth of China’s cultural tourism by providing it with robust driving forces and support and presenting fundamental guidelines for the creation of a credible, admirable, and respectable image of China while developing a cultural tourism powerhouse with global competitiveness. To this end, the incorporation of new quality productive forces into cultural tourism should be manifested through the integration of advanced technology, high efficiency, high quality, green mindset, and low-carbon advocacy, which aligns with the quality expectations set by the new development philosophy for the productive forces of an advanced cultural tourism industry. In light of this, this study proposes fundamental philosophies and principles for developing the new quality productivity of cultural tourism and summarizes a fitting development framework based on strategic emerging industries, high-tech (service) industries, and future industries before proposing a feasible implementation pathway using relevant theories, factors, talents, data, and equipment as guidelines. In conclusion, through these theoretical explorations and pathway contemplations, this study contributes to accelerating the formation of new quality productivity for the cultural tourism industry.

Dominated by scientific and technological innovation, new quality productivity has widely penetrated the tourism industry and profoundly changed traditional tourism production modes and consumption behavior. However, the connotations and scope of the application of the new quality productivity of tourism have not yet been clearly defined. This study focuses on the new quality productivity of tourism and analyzes its performance and characteristics from the perspectives of both supply and demand. This study argues that the new quality productivity of tourism is innovation-driven on the supply side, more humanistic on the demand side, and closely integrates tourism supply and demand. New quality tourism productivity has promoted high-quality development of the tourism industry by boosting the innovation of digital tourism production, strengthening the coordinated development of the tourism industry chain, and extending and creating new tourism products and experiences. Finally, this study analyzes the relationship between the old and new quality productivity of tourism to provide a useful reference for exploring the path of tourism development.

Digital transformation facilitates the integration of digital resources with other production factors in the hotel industry, thereby minimizing resource misallocation, fostering continuous green innovation, and advancing eco-efficiency. This has heightened academic interest in the theoretical exploration of the impact of digital transformation on green behavior within hotels. This study investigates nine hotels that have adopted digital transformation and green practices, using grounded theory to delineate the mechanisms through which digital transformation influences green behavior and to develop a corresponding theoretical model. The results indicate that digital transformation in hotels influences green behavior across five key dimensions: 1. optimization of resource allocation, 2. enhancement of operational efficiency, 3. strategic direction from top management, 4. employee competency, and 5. the external environment. In this framework, resource allocation serves as the foundation; operational efficiency functions as the driving force; strategic direction provides guidance; employee competency acts as the guarantee; and the external environment operates as a moderator. These five dimensions are interrelated and collectively influence green behavior. This study contributes to the literature on digitalization and sustainability by enriching the theoretical understanding of these phenomena and offering practical recommendations for hotel enterprises.

The corporeal dimension of tourists has emerged as the cornerstone of tourism studies. Recently, the subjectivity of the body in tourism has garnered considerable attention, with tourism embodiment research having a prominent place in the ongoing international discourse. Based on data procured from the "Web of Science" database and CNKI, this study employed the CiteSpace visualization software to present the author-institution collaborative networks, keyword co-occurrence and cluster analysis, and emergent word analysis in the form of visual maps and statistical tables, unveiling the developmental trajectories, hotspots, and frontiers of the current tourism embodiment research. Findings include the following: (1) There are marked disparities in the distribution of authors and institutional cooperation networks between domestic and overseas tourism embodiment research. (2) Tourism embodiment research exhibits discernible progression and can be segmented into four distinct phases in harmony with the general trajectory of social science evolution. (3) Research themes primarily focus on experiential discussions and identify four prevailing research topics. (4) The past decade has witnessed rapid advancements in tourism embodiment research, marked by the emergence of multiple research frontiers.