反事实思维视角下限时促销对旅游直播消费者即时购买意愿的影响机制研究
王雨晨
Research on the Mechanism of Time-Limited Promotion on Consumers’ Intention to Purchase in Tourism Livestreaming Marketing from the Perspective of Counterfactual Thinking
WANG Yuchen
旅游导刊
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2024, (1): 60
-81
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DOI: 10.12054/lydk.bisu.237