Economics provides methods or frameworks to analyze economic behavior or phenomenon. In order to conduct tourism economic research, researchers should understand the tourism phenomenon or facts comprehensively at first. And then, they should construct appropriate theory based on tourism phenomenon or facts. These theories will become the part of tourism theory system. As a widely accepted analysis paradigm, economics frameworks contain such parts as perspective, frame of reference and analysis instruments. In the empirical research, the above mentioned analysis paradigm takes the forms of model, data and variables etc. Data cannot speak for itself. The empirical analysis based on econometrics can not only expand the tourism research perspectives, but also drive researchers to explore the mechanism or story behind tourism data. These related researchers’ efforts will inevitably promote the development of tourism economics.Currently, research of tourism economics in China is still at the beginning stage, and there are very few studies over this subject. So, researchers should find more support from original disciplines, and get more nutrient from parent disciplines. The discipline of economics can provide divers and effective theory and method for tourism economic research. We should conduct tourism economic research in the framework of economics. This is not only the development stage of tourism economics, but also an important career development path for related researchers. However, considering the applicability of economic theory in the tourism economics context, researchers should remain cautious when they use economic theories or methods to conduct tourism research. Researchers should make continuous theory innovations based on the tourism practice, which can promote the tourism economics substantially.

Potential tourists use destination brand personality to make a quick image association and positioning evaluation towards a specific place. Current studies mainly focus on the different dimensions of destination brand personality under different cultural contexts. As for the process of how people perceive a specific destination brand personality, however, remains unclear. The present study follows the research paradigm of behavioral geography, and raises a theoretical analysis framework of destination brand personality perception by categorizing the key elements of brand personality perception and deconstructing the tourism space. The main research conclusions are as follows: (1) from the span of time flow, the perception of destination personality could be separated into the wholesome perception before traveling and the concrete perception during on-site traveling. (2) From the space scale, destination brand personality is perceived via a tourism context and a more specific place.(3) From the perspective of deconstructing the place, there exists three dimensions for people to perceive destination brand personality, which are element functionality in the whole spatial layout, the existence of spatial elements and the characteristics of loci spirit respectively. Theoretically, this study contributes to the understanding of the whole perception process of destination brand personality. As for managerial implications, the study enlightens the destination marketing organizations to make good use of elements people rely on to perceive destination brand personality, and therefore, could cultivate vivid brand personality in the destination marketing operations.

In the information age, customer engagement has been drawing increasing attention from both the academia and the tourist industry, sparkling a new wave of discussions on this issue. However, there are still few empirical studies focusing on the specific factors influencing customer engagement. Taking tourism mobile platform as an example, this paper conducts an empirical analysis on the impact of demographic characteristics and behavioral characteristics on customer engagement (from the perspective of customer engagement behavior and the perspective of customer engagement motivation) to fill the gap. Applying a combination of factor analysis, independent sample t-test and single-factor analysis of variance and other quantitative methods, the data analysis shows that there are great differences in terms of the demographic characteristic variables of customer engagement behavior. The data analysis shows that female tourists, aged between 18 years old and 30 years old, with higher levels of education, demonstrate a higher level of customer engagement behavior; female tourists with higher levels of education also demonstrate stronger motivations in terms of customer engagement. The research also shows that age does not seem to affect motivations levels of customer engagement behavior in a significant way; behavioral characteristic variables (the frequency of travelling, the proficiency level and the time spent in travelling) all pose a significant influence on customer engagement behavior and customer engagement motivation. Finally, the article discusses the research results in greater details and puts forward some suggestions for tourism enterprises on how to build more effective tourism mobile platforms and improve the level of customer engagement.

Domestic large-scale activities have developed rapidly. Therefore, festival activities have become one of the fastest growing types of tourism. Visitors are the main participants in the festival. Therefore, understanding the festival attendees’ motivation is extremely important in the festival research, which affects many aspects such as the supply of products and services, the decision-making and the satisfaction of the attendees in the competitive festival market. This paper reviews the domestic and foreign scholars’ discussion on the motivations of tourists’ participation in the festival. Scholars mainly studied the festival motivational framework and the relationship between motivations and other variables. Analyzing the existing researches and the shortcomings of its existence contributes to the future research. This paper mainly discusses the motivations of tourists’ participation from four aspects: the basic theory and the research methods of participate motion, the dimension of festival motivation, the relationship between the motivation of the festival and its influencing factors.