基于TPB和TAM整合扩展模型的景区预约行为意向研究

ISSN 2096-3238　CN 31-2132/K

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苏悦, 张宏梅

Reservation Intention of Tourist Attraction Based on TPB and TAM Integrated Expansion Model

SU Yue, ZHANG Hongmei

旅游导刊 . 2024, (2): 70 -90 . DOI: 10.12054/lydk.bisu.249