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Evaluation of Shanghai Disneyland’s Business Risk Based on Stakeholders Perspective
Yong YANG, Sumin REN
Tourism and Hospitality Prospects, 2019, 3(6): 10-16.
https://doi.org/10.12054/lydk.bisu.108
As the first Disneyland park in China, Shanghai Disney occupies a specific political, economic, and cultural position within the country. Inevitably, the Disney park faces a variety of business risks, including cultural conflicts, government policy, and intense competition. This study analyzes the core stakeholders of Shanghai Disney and considers the sources of its business risk, establishing an index system for evaluating it. Using factor analysis and multiple regression analysis, it identifies the key influencing factors that affect the park’s business risk accurately and comprehensively. These in turn form the basis of the article’s recommendations to the management of Shanghai Disney. From the stakeholder perspective, this study establishes a research framework of internal and external risks, combining the viewpoints of local communities (residents), government departments, tourists, and related enterprises. Through the methods of literature review, interviews, field investigation, and online review, this paper identifies the key business risk factors and constructs an evaluation framework based on the systematic index system for the business risk of Shanghai Disney. Based on the data, this study analyzes Shanghai Disney’s business risk through exploratory factor analysis and multivariate regression analysis. The results indicate that the main business risk factors faced by the Disney park include tourist experience, business management, living environment, cultural differences, and market competition. Furthermore, the results of multiple stepwise regression analysis reveale that business management factor has the greatest influence on risk, while living environment has the least impact. Moreover, the investment return factor has no significant influence. Based on these conclusions, this paper puts forward relevant policy suggestions for Shanghai Disney to control and prevent business risks.
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The Temporal and Spatial Evolution, Characteristics, and Mechanism of Internet Public Opinion Propagation of Tourism Crisis Events:An Analysis of Network Attention
Lijun MA, Jiafeng ZHANG
Tourism and Hospitality Prospects, 2019, 3(6): 26-47.
https://doi.org/10.12054/lydk.bisu.104
There is a close relationship between internet public opinion and network attention. This paper relies on the Baidu Index to collect network attention data, and analyzes the spatial and temporal evolution, characteristics, and formation mechanism of the network opinion transmission of tourism crisis events. The results indicated that the spread of network public opinion can be roughly divided into a development period, an outbreak period, and period of terminal decline. While the development period and the outbreak period are short in duration, the decline phase is longer. The total duration is about 2-4 months. Similar incidents will lead to the superposition effect on internet public opinion. The place where the incident takes place and the attribution of the parties to the incident affect the strength of the internet public opinion. Furthermore, the nature of tourism crisis events affects the speed and strength of the related internet public opinion. Finally, larger tourism crisis events produced internet public opinion in 31 provinces, but there were significant differences in the scope of impact of different events in the development period. The important factors affecting the spread of internet public opinion were the level of economic development, population, network penetration, and distance to the site of occurrence.
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Perception and Support for 2022 Winter Olympics Games among Residents in Underdeveloped Areas: Evidence from Zhangjiakou
Zhongwei XU, Yuwen ZENG
Tourism and Hospitality Prospects, 2019, 3(6): 48-63.
https://doi.org/10.12054/lydk.bisu.113
The paper explores the perceptions and support toward mega events (such as the 2022 Winter Olympics) among residents in underdeveloped areas (in this case, Zhangjiakou). Through field research and questionnaire analysis, it was found that Zhangjiakou residents’ support of the 2022 Winter Olympics has a significant positive relationship with the perceived economic, cultural, and social benefits of the event, but a non-significant negative relationship with the perceived costs. The study indicated that based on their different perceptions of the forthcoming Winter Olympics, residents of Zhangjiakou can be divided into three groups, namely optimists, realists and indifferent people. It can be inferred that residents’ support for mega events depends more on the perceived benefits rather than the perceived costs. Optimists have the highest support for the 2022 Winter Olympics. Furthermore, compared to previous research, it was found that support for mega events is basically the same in both underdeveloped and developed areas. Negative impact perception is not significant among Zhangjiakou residents.
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Can We Play Seriously? A literature Review of Recreation Specialization
Song LIU, Jiajun LOU
Tourism and Hospitality Prospects, 2019, 3(6): 64-82.
https://doi.org/10.12054/lydk.bisu.116
Recreation specialization is a measure of the level of recreation participation, which can reflect the degree of satisfaction obtained from recreational experiences. While foreign academic circles have formed a relatively sound theoretical framework, studying and summarizing foreign literature can provide a useful reference for domestic research. Through a comprehensive analysis, it is found that: (1) Foreign scholars have already put forward the topic of recreation specialization and measurement indicators in the 1970s, which have since been supplemented and improved upon by a large number of empirical studies. (2) The research methods are changing, from qualitative to a combination of qualitative and quantitative, from singularity to pluralism, and from simplicity to complexity. (3) Foreign scholars distinguish between group types and activity attributes to conduct research on recreational specialization. (4) The research focuses on concept discussion, measurement dimension and application, relationship with related issues, individual behavior, and social impact. Based on China's national conditions, this paper proposes the following research suggestions. Firstly, we should pay due attention to and vigorously expand the research fields and achievements related to recreational specialization. Secondly, on the basis of the foreign conceptual framework, we should test the applicability of recreational activities in combination with the situation of recreational activities in China, and revise and complete them. At the same time, we should carry out specialized research on different activities and groups, focusing on the impact mechanism of recreation specialization. Finally, diversified research methods should be used to conduct interdisciplinary and multi-angle theoretical review and systematic analysis.
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5 articles
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