Tourists’ Nostalgia Perception and Its Influencing Factors of Huizhou Villages

doi:10.12054/lydk.bisu.239

Tourism and Hospitality Prospects ›› 2023, Vol. 7 ›› Issue (6): 59-76.DOI: 10.12054/lydk.bisu.239

• Special Issue on Rural Tourism • Previous Articles Next Articles

Tourists’ Nostalgia Perception and Its Influencing Factors of Huizhou Villages

LU Lin¹^,², CHEN Jieqi¹^,²(), BI Shanshan¹^,², XU Yan¹^,², CUI Jing¹^,², FANG Yebing¹^,²

1. School of Geography and Tourism, Anhui Normal University, Wuhu 241002, China
2. Anhui Provincial Key Laboratory of Philosophy and Social Sciences - Hui Culture Ecological Security and Cultural Tourism Integrated Development, Anhui Normal University, Wuhu 241002, China

Received:2023-07-04 Revised:2023-11-07 Online:2023-12-30 Published:2024-01-12

徽州村落旅游者乡愁感知及其影响因素研究

陆林¹^,², 陈劼绮¹^,²(), 毕珊珊¹^,², 许艳¹^,², 崔静¹^,², 方叶兵¹^,²

1.安徽师范大学地理与旅游学院安徽芜湖 241002
2.安徽师范大学徽文化生态安全及文旅融合发展安徽省哲学社会科学重点实验室安徽芜湖 241002

通讯作者: 陈劼绮（1995— ），女，安徽芜湖人，安徽师范大学地理与旅游学院博士研究生，研究方向：乡村旅游。E-mail：jackiechan77@foxmail.com
作者简介:陆林（1962— ），男，安徽芜湖人，博士，安徽师范大学地理与旅游学院教授，博士生导师，研究方向：旅游地理与旅游管理。
毕珊珊（1998— ），女，河南洛阳人，安徽师范大学地理与旅游学院硕士研究生，研究方向：旅游地理。
许艳（1992— ），女，江苏淮安人，安徽师范大学地理与旅游学院博士研究生，研究方向：旅游地理。
崔静（1997— ），女，安徽宣城人，安徽师范大学地理与旅游学院博士研究生，研究方向：乡村旅游。
方叶兵（1978— ），男，安徽芜湖人，博士，安徽师范大学地理与旅游学院副教授，研究方向：人文地理。
基金资助:
安徽高校协同创新项目“以文旅融合发展推进徽文化‘双创’研究”(GXXT-2022-093);安徽省哲学社会科学规划重大项目“新时代安徽文化旅游生态融合发展研究”(AHSKZD2019D03)

Abstract

Abstract:

Traditional villages are the precious heritage of Chinese local culture, carrying Chinese excellent traditional culture, and are an important carrier of “retaining nostalgia”. Based on the cultural, emotional and memory characteristics of nostalgia, this study constructed a scale of nostalgia perception of Huizhou Village tourists, extracted five main factors, including landscape culture, regional culture, historical culture, nostalgia emotions and nostalgia memories, using SPSS software. Moreover, it analyzed the nostalgia perception of Huizhou Village tourists and explored its influencing factors. The results showed that the connotation of nostalgia was epochal. Modern nostalgia is a type of emotional recall and pursuit of a higher quality of life after satisfying material needs. Tourists’ nostalgia perception of Huizhou Village was mainly based on landscape culture. Tourists with different demographic characteristics, travel behaviour characteristics and living regions showed substantial differences in the perceptions of the different dimensions of nostalgia. Social, triggering and individual factors are important factors that affect tourists’ nostalgia perception. Traditional villages must protect and utilise their cultural characteristics and commonalities, build a rich symbolic system of nostalgia and improve the quality of tourism services to provide references for retaining and experiencing nostalgia.

Key words: nostalgia perception, Huizhou Villages, influencing factors

摘要：

传统村落是中国乡土文化的宝贵遗产，承载着中华优秀传统文化，是“留住乡愁”的重要载体。本研究基于乡愁的文化、情感和记忆特性，构建徽州村落旅游者乡愁感知量表，使用SPSS软件提取出景观文化、地域文化、历史文化、乡愁情感和乡愁记忆5个要素，分析徽州村落旅游者乡愁感知，探究其影响因素。结果表明：（1）乡愁的内涵具有时代性，现代乡愁是一种情感追忆，是高于物质满足的更高质量的生活追求;（2）徽州村落旅游者的乡愁感知以景观文化为主，人口学特征、旅游行为特征和生活地域不同的旅游者在乡愁的不同维度存在显著感知差异;（3）社会因素、触发因素和个体因素是影响旅游者乡愁感知的重要因素。传统村落需要保护和利用文化特性与共性，构建丰富的乡愁符号体系，提升旅游服务质量，以期为留住乡愁、体验乡愁提供借鉴。

关键词: 乡愁感知, 徽州村落, 影响因素

CLC Number:

LU Lin, CHEN Jieqi, BI Shanshan, XU Yan, CUI Jing, FANG Yebing. Tourists’ Nostalgia Perception and Its Influencing Factors of Huizhou Villages[J]. Tourism and Hospitality Prospects, 2023, 7(6): 59-76.

陆林, 陈劼绮, 毕珊珊, 许艳, 崔静, 方叶兵. 徽州村落旅游者乡愁感知及其影响因素研究[J]. 旅游导刊, 2023, 7(6): 59-76.

Figures/Tables 5

References 35

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题项 Item	因子载荷Factor loading					方差解释率 Variance rate
题项 Item	1	2	3	4	5	方差解释率 Variance rate
A1	0.773
A2	0.683
A3	0.700
A4	0.705					11.16%
A8		0.699
A9		0.848
A10		0.752
A11		0.591				11.56%
A12			0.662
A13			0.738
A14			0.723			10.21%
B2				0.636
B3				0.684
B4				0.639
B6				0.623
B7				0.729
B9				0.660		15.34%
C1					0.520
C3					0.583
C4					0.676
C5					0.754
C6					0.766
C7					0.737
C8					0.678	16.46%

题项 Item	因子载荷Factor loading					方差解释率 Variance rate
题项 Item	1	2	3	4	5	方差解释率 Variance rate
A1	0.773
A2	0.683
A3	0.700
A4	0.705					11.16%
A8		0.699
A9		0.848
A10		0.752
A11		0.591				11.56%
A12			0.662
A13			0.738
A14			0.723			10.21%
B2				0.636
B3				0.684
B4				0.639
B6				0.623
B7				0.729
B9				0.660		15.34%
C1					0.520
C3					0.583
C4					0.676
C5					0.754
C6					0.766
C7					0.737
C8					0.678	16.46%

潜变量 Latent variable	观察变量Observed variable	因子载荷 Factor loading	平方差抽取值（AVE）	组合信度（CR）
景观文化 Landscape culture	A1	0.667	0.512	0.807
	A2	0.679
	A3	0.773
	A4	0.737
地域文化 Regional culture	A8	0.693	0.536	0.822
	A9	0.786
	A10	0.777
	A11	0.666
历史文化 Historical culture	A12	0.767	0.611	0.825
	A13	0.799
	A14	0.778
乡愁情感 Nostalgia emotion	B2	0.758	0.508	0.860
	B3	0.665
	B4	0.641
	B6	0.697
	B7	0.8
	B9	0.701
乡愁记忆 Nostalgia memory	C1	0.694	0.545	0.893
	C2	0.745
	C3	0.722
	C5	0.726
	C6	0.76
	C7	0.795
	C8	0.721

潜变量 Latent variable	观察变量Observed variable	因子载荷 Factor loading	平方差抽取值（AVE）	组合信度（CR）
景观文化 Landscape culture	A1	0.667	0.512	0.807
	A2	0.679
	A3	0.773
	A4	0.737
地域文化 Regional culture	A8	0.693	0.536	0.822
	A9	0.786
	A10	0.777
	A11	0.666
历史文化 Historical culture	A12	0.767	0.611	0.825
	A13	0.799
	A14	0.778
乡愁情感 Nostalgia emotion	B2	0.758	0.508	0.860
	B3	0.665
	B4	0.641
	B6	0.697
	B7	0.8
	B9	0.701
乡愁记忆 Nostalgia memory	C1	0.694	0.545	0.893
	C2	0.745
	C3	0.722
	C5	0.726
	C6	0.76
	C7	0.795
	C8	0.721

潜变量 Latent variable	景观文化 Landscape culture	地域文化 Regional culture	历史文化 Historical culture	乡愁情感 Nostalgia emotion	乡愁记忆 Nostalgia memory
景观文化 Landscape culture	0.715
地域文化 Regional culture	0.510**	0.732
历史文化 Historical culture	0.567**	0.539**	0.781
乡愁情感 Nostalgia emotion	0.530**	0.489**	0.497**	0.712
乡愁记忆 Nostalgia memory	0.497**	0.510**	0.507**	0.712**	0.738

Tourists’ Nostalgia Perception and Its Influencing Factors of Huizhou Villages

徽州村落旅游者乡愁感知及其影响因素研究

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Figures/Tables 5

References 35

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维度/题项 Item	景观文化 Landscape culture		地域文化 Regional culture		历史文化 Historical culture		乡愁情感 Nostalgia emotion		乡愁记忆 Nostalgia memory
维度/题项 Item	题项 Item	均值 Mean value	题项 Item	均值 Mean value	题项 Item	均值 Mean value	题项 Item	均值 Mean value	题项 Item	均值 Mean value
	A1	4.53	A8	3.87	A12	4.38	B2	4.15	C1	3.60
	A2	4.56	A9	4.06	A13	4.40	B3	3.74	C3	3.64
	A3	4.38	A10	4.10	A14	4.45	B4	3.79	C4	4.11
	A4	4.34	A11	4.05			B6	4.27	C5	3.71
							B7	3.96	C6	3.61
							B9	4.16	C7	3.83
									C8	3.73
总值/项数 Total value/Number of item	17.81/4		16.08/4		13.23/3		24.07/6		26.23/7
维度指标 Dimension index	4.45		4.02		4.41		4.01		3.75

题项 Item	景观文化 Landscape culture	地域文化 Regional culture	历史文化 Historical culture	乡愁情感 Nostalgia emotion	乡愁记忆 Nostalgia memory
年龄 Age	0.281	0.013*	0.150	0.547	0.486
学历 Education	0.015*	0.000***	0.530	0.002**	0.000***
职业 Occupation	0.024*	0.297	0.004**	0.223	0.353
导游服务 Tour guide service	0.003**	0.000***	0.024*	0.003**	0.006**
客源地 Tourism-producing region	0.572	0.073	0.576	0.218	0.029*
乡村生活年限 Years of country life	0.379	0.533	0.867	0.007**	0.023*

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