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, Volume 1 Issue 4 Previous Issue    Next Issue
Orginal Article
Study on Chinese Hospitality Scholars Based on Academic Journals
Huimin GU, Xin DING, Yannan WANG
Tourism and Hospitality Prospects, 2017, 1(4): 3-15.   https://doi.org/10.12054/lydk.bisu.30
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In the context of internationalization nowadays, the scale of China Hotel Industry has reached the leading level all around the world. Meanwhile, the influences of the Chinese scholars have improved increasingly, with the rising academic status of hospitality management discipline in the world. However, for the research on some specific areas of hospitality management, Chinese scholars are seldom involved. Based on the methods of statistic analysis and textual analysis, this paper, firstly, described the relevant articles of hospitality management delivered by Chinese scholars which has been published in the SSCI international tourism and hospitality management journals and the domestic CSSCI journals collectively, including the names of the authors and their organizations, how many articles the authorhas published, the post times, geographical distribution of the authors, their research contents and methods and some other things, then received a general conclusionsumed up the main research organizations and summarized the research points and main researchers of different research fields. Therefore, references of hospitality management research can be provided to Chinese scholars in the future, the current situation of hospitality management research area of Chinese scholars, their knowledge accumulation and their contributions of industrial practice can be understood comprehensively.

Tourist Behavior:Based on the View of Molecular Biology
Chengzhe LI, Yushun LI
Tourism and Hospitality Prospects, 2017, 1(4): 18-34.   https://doi.org/10.12054/lydk.bisu.39
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Tourist behavior belongs to the research field of human being behavior and even animal behavior in a certain way. The present researches on the tourist behavior do not have any new progress by the guide of traditional thoughts. Biology devotes much to the studies of natural and social sciences. Especially in the field of molecular biology, there has been a huge shift in the understanding of human behavior, and the study of tourist behavior is rarely involved. Maybe the bountiful thinking resources of biology can discover a new way out of the research of tourist behavior. First, the paper illustrates the influences of genes and environment on the human being in which basis dissects the possibility between the adjustment mechanism and function of DRD4’s polymorphism to behavior and the stylized tourist behavior. Secondly, the paper discusses the correlations between 5-HT genes named “happy gene” and some tourist behavior. Innovation is the soul of research. Maybe we can understand tourist behaviors which consist a important behavior structure of human being through molecular biological research, as can not only find a new research direction for tourist behavior but also construct a new theoretical basis.

The Impact of Employee’s Organizational Citizenship Behavior on Customer Citizenship Behavior:The Mediating Role of Customer Emotional Bonding
Meizhen LIN, Lili GUO, Xiaolu LI, Mengting HE
Tourism and Hospitality Prospects, 2017, 1(4): 35-45.   https://doi.org/10.12054/lydk.bisu.21
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The service profitchain theory highlights the connection that good internal services improve employee satisfaction and enablehigh-value services delivery, which can achieve high customer satisfaction and more profit. As one of the most important parts in service profit chain, customers not only can reduce staff needs and costs through helping other customers, but also can strengthen marketing effect through recommendation to other customers, and improve service quality by feedback to tourism enterprises. Management increasingly conceptualizes customers as "partial employees" and human resources of the organizations and view effective management of customers as a strategic advantage. Customer citizenship behaviors are performed voluntarily and beneficial to organizations, including helping other customers, recommendation and feedback. Therefore, exploring the formation mechanism of customer citizenship behavior is important for both scholars and practitioners. Although customer citizenship behaviors play a critical role in service delivery, research on citizenship behaviors has almost exclusively focused on employees rather than on customers. The authors integrated employees’ organizational citizenship behavior to customer oriented with customer citizenship behavior in tourism enterprises. Based on the data collected from 232 employees and 570 customers in 5 tourism enterprises in Fujian province, the authors explored the impact of employees’ organizational citizenship behavior to customer oriented on customer citizenship behavior, and the mediating roleofcustomer emotional bonding in the relationship between employees’ organizational citizenship behavior to customer oriented and customer citizenship behavior. Survey data indicated that employees’ organizational citizenship behavior to customer oriented correlated positively with customer citizenship behavior, and customer emotional bonding mediated the relationship between employees’ organizational citizenship behavior to customer oriented and customer citizenship behavior. Theoretical and practical implications are discussed finally.

Research on Identification Degree of Tourist Education Evaluation and Enhancement Suggestions in Lushan Scenic Area Based on Fuzzy Comprehensive Evaluation Method
Chuanbiao WU, Huirong XIANG, Shaojuan WAN
Tourism and Hospitality Prospects, 2017, 1(4): 46-56.   https://doi.org/10.12054/lydk.bisu.34
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The present paper takes Lushan Scenic Area as an example. From the perspective of tourists, basing on the related literature analysis and quantitative methods, this paper studies the question of the evaluation of the tourists’ education identification in scenic spots. On the basis of literature analysis, field investigation, and the integrated use of a variety of research methods, the paper evaluates the tourists’ education identification in scenic spots. The analytic hierarchy process (AHP) and fuzzy comprehensive evaluation method are used to calculate the index of tourists education identification. The data of this paper is based on a field survey including 343 valid questionnaires of tourists who visited Lushan Scenic Area. The tourist education identification is composed of four dimensions: tourists expectation of education identification, tourists cognition of education identification, tourists feeling of education identification, and tourists behavior of education identification. The results of Lushan Scenic Area show that the four dimensions of tourists education identification ratings are: tourists expectation of education identification equals 3.768, tourists cognitions of education identification equals 3.969; tourists feeling of education identification equals 3.806; and tourists behavior of education identification equals 4.081, and the overall indicator of tourists education identification is 3.9064(Full score is 5). These scores are at approximately the level of basic identification. According to the results of analysis, some advices are put forward from the perspectives of scenic spots and tourists’ education. These suggestions include: (1) the tourism resources of Lushan Scenic Area should be integrated in order to enrich the contents of sightseeing in Lushan Scenic Area; (2) the tourists education interpretation system of Lushan Scenic Area should be improved to promote the tourists education effect; and (3) the tourists education effect should be enhanced by increasing both tourists’ participation and the quality of tourist experience.

Importance Degree Evaluation of the Affecting Factors on Backpackers’ Security Accidents
Yongguang ZOU, Weiling LIN
Tourism and Hospitality Prospects, 2017, 1(4): 57-70.   https://doi.org/10.12054/lydk.bisu.23
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Using the method of literature review and case analysis, this paper combed Backpackers’ behavior characteristics, analyzed the affecting factors onbackpackers’ security accidents, and used the method of the grey correlation analysis to evaluate importance degree levels of the affecting factors on backpackers’ security accidents about the data from accidents cases.The research shows that: The affecting factors on backpackers’ security accidents are results ofmutual coupling effects of four factors-- “human-machinery-environment-management”; among them, the human factors include: weak security consciousness,insufficient outdoor skills, poor physical and mental qualities, and weak team consciousness; machinery (equipment) factors include: lack of equipment facilities and equipment technology, and low qualities of equipment; environmental factors include: the natural environment, social environment, and the public security environment; management factors include: unsound management system, nonstandard organization management, and imperfect rescue system. Grey correlation analysis results show that: low equipment quality, weak team consciousness, and lack of equipment technology are very important affecting factors on backpackers’ security accidents; the public security environment, imperfect rescue system, and the natural environment are the more important affecting factors; social environment, unsound management system, lack of equipment facilities, weak security consciousness, poor physical and mental qualities, nonstandard organization management are important affecting factors; insufficient outdoor skills should not be ignored.

The Research Review and Prospects of Hotel Revenue Management Performance and Influence Mechanism
Muchun LI, Suyun MA
Tourism and Hospitality Prospects, 2017, 1(4): 71-88.   https://doi.org/10.12054/lydk.bisu.29
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Revenue management is considered as an important tool to enhance hotels’ revenue and profits, which is originating from US airline industry in 1980s. The industries that have adopted it include hotels,rail, car rental, dining, golf, cruise, internet, hospitals and health care centers etc. In the hotel industry, Marriott Corporation is the first practitioner to implement RM system. With respect to the rapid development of RM in the international hotel industry, relatively little is known about the practice and research in China. Research of Wang Xiaowen et al shows that there are only 55% of China’s star hotels adopt revenue management theory or system. At present, RM has become an important strategy for pricing and distribution, an important method to maximize the use of resources and productivity, reduce vacant waste, as well as maximize revenue and profits for hotels. In addition, the growing, even intense competition in China's hotel industry has been an indisputable fact nowadays. In this context, the development of RM in China’s hotel industry needs focus and guidance of theoretical research. However, the current domestic research on hotel revenue management is seriously lagging behind practice, especially on revenue management performance influence mechanism. To improve China's hotel industry revenue management performance and enhance their competitiveness, the theory guidance is not enough. Based on fully retrieving the relevant research literature at home and abroad in the last three decades, the authors hves made a comprehensive overview of the origin and development on hotel RM, focusing on the RM performance influencing mechanism. The article is mainly following the logical framework of “hotel quality attributes--revenue management decision-making behavior--revenue management performance measurement”, combing and discussing the research status of hotel revenue management performance influencing factors in depth, and combing the hotel revenue management performance metrics. Finally, through comparing the hotel revenue management research status at home and abroad, this paper proposes the future research trends of hotel revenue management.

6 articles