The practice of Marxist productivity theory in China is deeply reflected in the concept and connotation of new quality productive forces, which have facilitated the high-quality growth of China’s cultural tourism by providing it with robust driving forces and support and presenting fundamental guidelines for the creation of a credible, admirable, and respectable image of China while developing a cultural tourism powerhouse with global competitiveness. To this end, the incorporation of new quality productive forces into cultural tourism should be manifested through the integration of advanced technology, high efficiency, high quality, green mindset, and low-carbon advocacy, which aligns with the quality expectations set by the new development philosophy for the productive forces of an advanced cultural tourism industry. In light of this, this study proposes fundamental philosophies and principles for developing the new quality productivity of cultural tourism and summarizes a fitting development framework based on strategic emerging industries, high-tech (service) industries, and future industries before proposing a feasible implementation pathway using relevant theories, factors, talents, data, and equipment as guidelines. In conclusion, through these theoretical explorations and pathway contemplations, this study contributes to accelerating the formation of new quality productivity for the cultural tourism industry.

The key to rural revitalization lies in vitalizing rural industries. The development of the rural tourism industry - under the requirement for green, low-carbon and sustainable growth - is an important path for rural revitalization. To achieve high-quality development of rural tourism, it is necessary to follow the triple logic of system, reality and practice, with the overall aim being to achieve a “green and low-carbon ecological foundation, innovation-driven intelligent transformation, cultural empowerment of spiritual inheritance, and industrial optimization of integrated development.” The bottleneck of rural tourism’s development is that it is difficult for industrial factors to flow to, and gather in, the rural areas. The key to success lies in re-understanding the contemporary rural regions and re-constructing the local comprehensive entities, starting from tourism factor clustering, specialty of development, effective utilization of resources, green development, scientific and technological empowerment, institutional innovation, personnel training, and reconstruction of local comprehensive entities. Indeed, the purpose of this is to be able to forge a new combination of rural tourism development factors, create rural tourism products with unique features and vitality, and promote the high-quality development of the rural tourism industry.

Biological genes rely on the arrangement and combination of base pairs to store genetic information. Similarly, landscape genes store cultural information through an ordered structure of genetic information and express the characteristics of the landscape according to a specific transmission path. Based on the perspective of genetics, this article summarizes six pieces of genetic information—dominance, inheritance, attribution, attachment, scale, and image—from the connotation of landscape genes and conducts a case study of the heredity of cultural factors and the expression of the image in Zhongtian Village. The results show that:(1) The stone walls of buildings, the half-moon-shaped water, and the distinctive form of the geographical layout are the landscape genes of Zhongtian Village; (2) The genetic information can be used to examine the recognition results of landscape genes and eliminate interference items in the identification process, which is valuable in science; (3) The storage and expression of genetic information in the landscape genes of Zhongtian Village are also revealed in this study, which facilitates the production of a new means for the identification, inheritance, and tourism utilization of landscape genes. The study posits that landscape gene theory can play an active role in heritage tourism image construction, rural tourism planning, and cultural tourism landscape restoration.