Impacts of Tourists’ Involvement on Place Attachment：Mediated by Perceived Value

doi:10.12054/lydk.bisu.282

Abstract

Abstract:

With the rapid development of tourism, tourists have prioritized their internal emotional experiences. The relationship between tourism involvement and place attachment has become an important issue in the development of local tourism as it is an important indicator for analyzing and predicting tourists’needs. Therefore, it has been widely studied by the tourism industry and academia. This study takes Changsha City as an example and introduces tourists’perceived value as an intermediary variable based on the city’s tourism situation and relevant achievements. Additionally, it discusses the relationship between tourism involvement and place attachment. Studying the mechanism of tourist attachment and its promotion strategy is of great significance for sustainable destination development. The results show that: (1) The three dimensions of involvement significantly affect perceived value and place dependence, self-expression/centrality significantly affects place identity, and perceived value significantly affects place dependence and place identity. (2) Perceived value plays an important mediating role in the formation of tourists’place attachment. Perceived value partially mediates the relationship between attraction/self-presentation/centrality, place dependence and place identity. It is also a complete mediator between attraction and place identity. (3) Tourism involvement and perceived value are important drivers of place attachment.

Key words: tourists, tourism involvement, place attachment, perceived value, structural equation modelling

摘要：

随着旅游业快速发展，游客日益注重内在的情感体验，作为分析预测游客需求的重要指标，旅游涉入与地方依恋之间的关系受到业界和学界广泛关注。据此，本文以长沙市为例，借鉴相关成果引入游客感知价值为中介变量，基于城市旅游情境探讨旅游涉入与地方依恋的关系，研究游客的涉入程度对其依恋的作用机制及提升策略。研究发现：（1）涉入三维度显著影响感知价值、地方依赖，自我表现/中心性显著影响地方认同，感知价值显著影响地方依赖、地方认同;（2）感知价值在游客地方依恋的形成中起到重要的中介作用，其中感知价值在吸引力/自我表现/中心性和地方依赖之间起部分中介作用，在自我表现/中心性和地方认同之间为部分中介，在吸引力与地方认同之间为完全中介;（3）旅游涉入和感知价值均是地方依恋的重要驱动因素。

关键词: 游客, 旅游涉入, 地方依恋, 感知价值, 结构方程模型

CLC Number:

FANG Shimin, CUI Aolin. Impacts of Tourists’ Involvement on Place Attachment：Mediated by Perceived Value[J]. Tourism and Hospitality Prospects, 2025, 9(1): 1-20.

方世敏, 崔澳琳. 旅游涉入对游客地方依恋的影响——以感知价值为中介[J]. 旅游导刊, 2025, 9(1): 1-20.

Figures/Tables 9

References 38

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变量 Variable	序号 Number	题项 Item	参考文献 Reference
吸引力 Attraction	A1	对我来说，到长沙旅游是很有意义且重要的事情	McIntyre & Pigram（1992）; 李淑贤（2019）; 张秦、郭英之（2022）
	A2	我对到长沙旅游很感兴趣
	A3	到长沙旅游给我带来了很多乐趣
	A4	来长沙旅游让我感觉心情放松愉悦，能忘却烦恼
自我表现 Self-expression	B1	在长沙游玩的过程中，我可以不受约束地做自己，尽情地展现自己
	B2	来长沙旅游可以展示我的很多方面，能反映出我的个性、旅游风格和品位
	B3	来长沙旅游可以真正地表现自我，让他人更加了解我
	B4	来长沙旅游会影响甚至改变别人对我的看法
中心性 Centrality	C1	除了到长沙游玩，我也乐于关注长沙旅游的相关信息
	C2	与他人聊天时，我会经常提到在长沙游览的经历或与长沙有关的其他事情
	C3	来长沙旅游的过程中，我结识了一些朋友
	C4	长沙与我的日常生活有密切的关系
感知价值Perceived value	D1	去长沙游玩，我得到了质量合理的服务	Chen&Tsai（2007）; 郭安禧、黄福才、黎微（2013）
	D2	去长沙游玩，我支付了合理的价格
	D3	去长沙游玩，与我得到的相比，花费的金钱和时间是值得的
	D4	总体来说，本次到长沙游玩、消费，很值得
地方依赖Place dependence	F1	我十分迷恋长沙的自然、人文风光及美食等	Williams，Patterson& Roggenbuck，et al.（1992）; 张秦、郭英之（2022）; 吕丽辉、陈潇（2022）
	F2	相比于其他地方，我更喜欢在长沙游玩
	F3	相比于其他地方，长沙让我能更好地休闲和享受
	F4	相比于其他地方，长沙对我来说是特别的，在这里的旅游体验是别的地方不能给予的
	F5	相比于其他地方，长沙的旅游设施更能满足我的要求
地方认同Place identity	G1	对我而言，长沙的人和事物有着特殊的意义和情感
	G2	我对长沙具有很强的依恋感，一想到我要离开长沙，我感到依依不舍
	G3	如果可以，我愿意在长沙待更长的时间
	G4	在长沙游玩，我能更好地认识自我
	G5	我对长沙具有很强的认同感，我很认同这里的生活方式，当我待在这里的时候，我觉得我就是这里的一分子

变量 Variable	序号 Number	题项 Item	参考文献 Reference
吸引力 Attraction	A1	对我来说，到长沙旅游是很有意义且重要的事情	McIntyre & Pigram（1992）; 李淑贤（2019）; 张秦、郭英之（2022）
	A2	我对到长沙旅游很感兴趣
	A3	到长沙旅游给我带来了很多乐趣
	A4	来长沙旅游让我感觉心情放松愉悦，能忘却烦恼
自我表现 Self-expression	B1	在长沙游玩的过程中，我可以不受约束地做自己，尽情地展现自己
	B2	来长沙旅游可以展示我的很多方面，能反映出我的个性、旅游风格和品位
	B3	来长沙旅游可以真正地表现自我，让他人更加了解我
	B4	来长沙旅游会影响甚至改变别人对我的看法
中心性 Centrality	C1	除了到长沙游玩，我也乐于关注长沙旅游的相关信息
	C2	与他人聊天时，我会经常提到在长沙游览的经历或与长沙有关的其他事情
	C3	来长沙旅游的过程中，我结识了一些朋友
	C4	长沙与我的日常生活有密切的关系
感知价值Perceived value	D1	去长沙游玩，我得到了质量合理的服务	Chen&Tsai（2007）; 郭安禧、黄福才、黎微（2013）
	D2	去长沙游玩，我支付了合理的价格
	D3	去长沙游玩，与我得到的相比，花费的金钱和时间是值得的
	D4	总体来说，本次到长沙游玩、消费，很值得
地方依赖Place dependence	F1	我十分迷恋长沙的自然、人文风光及美食等	Williams，Patterson& Roggenbuck，et al.（1992）; 张秦、郭英之（2022）; 吕丽辉、陈潇（2022）
	F2	相比于其他地方，我更喜欢在长沙游玩
	F3	相比于其他地方，长沙让我能更好地休闲和享受
	F4	相比于其他地方，长沙对我来说是特别的，在这里的旅游体验是别的地方不能给予的
	F5	相比于其他地方，长沙的旅游设施更能满足我的要求
地方认同Place identity	G1	对我而言，长沙的人和事物有着特殊的意义和情感
	G2	我对长沙具有很强的依恋感，一想到我要离开长沙，我感到依依不舍
	G3	如果可以，我愿意在长沙待更长的时间
	G4	在长沙游玩，我能更好地认识自我
	G5	我对长沙具有很强的认同感，我很认同这里的生活方式，当我待在这里的时候，我觉得我就是这里的一分子

变量 Variable	分类 Category	频次 Frequency	占比（%） Proportion
性别 Gender	男	247	45.0
性别 Gender	女	302	55.0
年龄 Age	18岁及以下	34	6.2
	19~25岁	213	38.8
	26~35岁	153	27.9
	36~45岁	102	18.6
	46岁及以上	47	8.5
受教育程度 Educational background	高中/中专及以下	74	13.5
	大专	106	19.3
	本科	243	44.4
	硕士及以上	125	22.8
月均收入 Average monthly income	2000元及以下	178	32.4
	2001~5000元	190	34.6
	5001~8000元	119	21.7
	8001元及以上	62	11.3

变量 Variable	分类 Category	频次 Frequency	占比（%） Proportion
性别 Gender	男	247	45.0
性别 Gender	女	302	55.0
年龄 Age	18岁及以下	34	6.2
	19~25岁	213	38.8
	26~35岁	153	27.9
	36~45岁	102	18.6
	46岁及以上	47	8.5
受教育程度 Educational background	高中/中专及以下	74	13.5
	大专	106	19.3
	本科	243	44.4
	硕士及以上	125	22.8
月均收入 Average monthly income	2000元及以下	178	32.4
	2001~5000元	190	34.6
	5001~8000元	119	21.7
	8001元及以上	62	11.3

变量 Variable	题项 Item	相关程度 CITC	（项目刪除） Cronbach’s α	Cronbach’s α
吸引力 Attraction	A1	0.618	0.775	0.815
	A2	0.624	0.773
	A3	0.667	0.753
	A4	0.631	0.770
自我表现 Self-expression	B1	0.624	0.787	0.823
	B2	0.664	0.768
	B3	0.663	0.769
	B4	0.634	0.782
中心性 Centrality	C1	0.653	0.785	0.829
	C2	0.644	0.789
	C3	0.660	0.782
	C4	0.666	0.780
感知价值 Perceived value	D1	0.639	0.800	0.833
	D2	0.660	0.791
	D3	0.699	0.773
	D4	0.655	0.793
地方依赖 Place dependence	F1	0.662	0.835	0.862
	F2	0.686	0.837
	F3	0.723	0.830
	F4	0.687	0.839
	F5	0.685	0.837
地方认同 Place identity	G1	0.690	0.851	0.871
	G2	0.732	0.844
	G3	0.700	0.849
	G4	0.697	0.841
	G5	0.717	0.847