Abstract:

This paper, taking the Suzhou Gardens as the research object, based on the multidimensional analysis of the travel notes, studies the tourists’ perception characteristics of Suzhou Gardens. After collecting the Suzhou Gardens travel notes from multiple travel websites, descriptive statistical analysis is firstly made on the characteristics of Suzhou scenic spots. By using the TF-IDF algorithm, the characteristics of hot spots and the characteristics of temporal evolution of scenic spots are found to explore the evolution of tourist concerns over time. Then, combining with the dominant topic analysis and the implicit topic discovery, the paper analyzes the topic characters of the scenic spots to perceive the image of the scenic spots,and analyzes the evaluation in different gardens to form a network depicting the Suzhou Gardens. The network can better show the relation between the garden node and the description word node, and the similarities and differences of different gardens in tourist perception. This paper also carries out the analysis in the emotion aspect, and explores the overall emotional attitude of visitors to the Suzhou gardens. On this basis, this paper analyzes the negative topic of the online travel notes to Suzhou Gardens. Based on the above analysis, it is found that tourists’ recognition of the characteristics of Suzhou Gardens is positive words such as “beauty” and “exquisite”, and tourists usually link Suzhou gardens with surrounding specific cities and surrounding specific scenic spots, as well as other characteristics of scenic spots, which serves as a basis for the future development of Suzhou gardens. Finally this paper takes into account the characteristics of the time perspective changes, providing reference for the future development of Suzhou Gardens tourism.

Key words: Suzhou Gardens, tourists’, perceptual characteristics, multidimensional analysis

摘要：

本文以苏州园林为研究对象,基于游记文本的多维度分析,对苏州园林游客感知特征进行研究。首先对苏州园林景点特征进行描述性统计分析,发现各景点的热度特征以及利用TF-IDF算法探索景点感知特征的时间演化特点,探究游客关注点随着时间演化的变化。此后进一步结合显性主题分析和隐性主题发现对景区形象进行主题特征分析,感知景区形象,并分析对各园林的评价,形成游客对各园林所进行描绘的网络图,通过网络图更好地了解园林节点与描绘词节点之间的连接关系,以及不同园林在游客感知中的异同点。本文还在情感方面进行分析,探索游客对苏州园林的整体情感态度情况,在此基础上分析游客对于苏州园林的负面评论主题特征。通过以上分析,本文发现了旅游者对苏州园林“美”“精致”等特征的认可,旅游者将苏州园林与周边城市、周边景点联动的特征以及对其他景点的认知特征,并以此为基础对苏州园林的未来发展提出建议。

关键词: 苏州园林, 游客感知特征, 多维度分析