Why do tourists want to travel? What is the significance of tourists’ spatial behavior? This paper attempts to answer these questions from the perspective of mobility and modernity, following the argument that mobility is the path to, and a symbol of modernity. This paper hypothesizes a situation whereby “travel has become the modern people’s daily life under the background of mobility.” It discusses the significance of tourists’ spatial behavior from the separate stages of life-world and travel-world to the stages of united life-world and travel-world against the background of mobility. The paper then proposes that “tourists’ spatial behavior is the way for man to become a modern man” and highlights the significance of tourists’ spatial behavior in “becoming a modern man” from three aspects: starting point, symbol, and identity. In response to Gong Pengcheng’s view that the significance of travel lies in “animal instinct” and integrating this notion into the macro framework of the generation and evolution of “human civilization,” this paper, from the perspective of mobility and modernity, attributes the significance of tourists’ spatial behavior to “modern human instinct” and puts it in the framework of the generation and evolution of “modern civilization.”

As a type of non-standard accommodation, the homestay, with its personalized style, has become representative of accommodation diversity and attracted much attention from industries and academics. This paper combines the existing literature on the topic and focuses on the keyword “Min”. It outlines the discourse, connotation, and core of the concept: “order of Min” refers to the change of position representation; “form of Min” relates to the local cultural symbols, and “feeling of Min” refers to the host-guest emotional expression. This paper analyzes the structures of these three levels, from the representation attraction of the outer level to the cultural attraction of the middle level and then to the relationship attraction of the inner level. The concept of the homestay thus begins to move from discourse to practice, systematically extending from the “people” and “things” interaction (what the accommodation has) to the “people” and “place” interaction (where the accommodation is) and then to the “people” and “people” interaction (what the accommodation generates). The construction of the homestay thus shifts from the external materialized landscape to internal emotion, demonstrating the interactive relationship between “things” (the homestay), “people” (tourists and hosts), and “place” (the destination). Based on this transition, the interaction is an accurate portrayal of the homestay, changing from being regarded as a supplement to a unique type of accommodation; it is also an exploration of the core competitiveness of the sustainable development of the homestay.

Tourism live broadcasting is a new marketing tool in the tourism industry. In this study, we used a mixed research method to investigate the underlying mechanism of tourism live broadcasting on customers’ purchase intention, which is at the heart of the new marketing research. We also applied flow theory to explore the role of flow experience in the relationship between live broadcasting and purchase intention. We proposed and tested four hypotheses: (1) Customer participation in tourism live broadcasting has a positive influence on purchase intention; (2) Different participation behaviors have different effects on tourists’ purchase intention toward tourism products; (3) Cooperation behavior has the most significant impact on customer purchase intention; (4) Flow experience mediates customer participation and purchase intention and completely mediates interpersonal interactions and purchase intention. The findings suggest that the marketing tool of tourism live broadcasting should focus on cultivating participants’ cooperative behavior and pay more attention to creating participants’ flow experience.

Most of the existing research on tourism big data in China has focused on identifying and analyzing specific problems in the tourism industry and lacks a critical evaluation of contemporary, state-of-the-art studies on big data in tourism. This paper examines empirical studies of big data in tourism that have been published in the Chinese language, reviewing 358 journal papers published in prestigious Chinese academic publications on tourism as of January 2021. In these studies, three types of big data are used: UGC data, device data, and transaction data. Under each data type, in-depth investigations of the study’s goals, data features, and analytical approaches are undertaken. While tourism big data research in China has taken significant strides in study topics, data collection, and analytic methods, the distribution of research on various forms of data is as yet uneven. There is, therefore, room for improvement in study topics, data collection methods, and analysis approaches.