Tourism in China has always been developing under the deep influence of national economic policy. As Chinese social economy comes to a period of The New Normal, building up a Chinese tourism New Normal becomes the purpose of practice. According to the system economics theory, construction of the Chinese tourism New Normal has the internal logical consistency with the transformational development. Based on the analysis of new features of Chinese social economy and the review on the Chinese tourism transformation research, this paper condenses the new mission of Chinese tourism development under the New Normal into serving national strategy, promoting industry strength and activating system mechanism. In this connection, it is required to adjust the tourism industrial policies timely, including （1）setting up a new view of tourism wealth and establishing the standard of “Good Tourism”, to pursue the total social surplus maximization;（2）highlighting the quality-benefit index of tourism, promoting the cost performance of tourism product, and reinforcing the micro foundation of tourism industrial development;（3）respecting the market regulation mechanism, giving priority to driving tourism demand, and improving the international competitiveness. Corresponding with this, recommendations of five aspects for the practical transformation of Chinese tourism are put forward:（1）coordinating with “the Belt and Road” initiative, improving the international level of tourism, and developing a flexible tourism;（2）further promoting the deep convergence between tourism and other industries, and establishing a coordinated management mechanism;（3）implementing the “Westward Movement” strategy, exploiting the tourism potentialities of the west China and optimizing space structure;（4）building up the national tourism highland, and guiding the quality improvement of tourism;（5）improving techniques in tourism statistics and information management, and implementing the upgrading project of smart tourism.

Shanghai will embrace 10 million visitors added annually with the opening of Shanghai Disney Resort in spring 2016. The expected number of visitors of Chinese residents will increase from 3.73 billion in 2014 to 6.12 billion in 2020. The increasing number of huge visitors requires to improve China’s public service system. The objectives of the present thesis were as follows: in order to better play the role of the market in resource allocation and the government, the thesis constructed China’s tourism public service system, analyzed the world famous cities’ successful tourism public service experiences of both Singapore and Hong Kong, and made suggestions of improving Shanghai and China’s tourism public service system. The thesis comprehensively used theoretical analytical method, case study method and survey method. Through applying welfare economics, new institutional economics and market failure theory to the research, this thesis studied the relationship between market mechanism and the governmental public service, and then constructed the system and main contents of China’s tourism public service by combining the new theories and the Tourism Law of People’s Republic of China. Furthermore, through referring to the successful experiences of Singapore and Hong Kong in the field of tourism public service, the thesis demonstrated the tasks, actions and directions for improvement of China’s tourism public service system. The conclusions of the thesis were the improvements of the follwing eight systems of China’s tourism public service system:（a）the system of saving tourism resource and protecting tourism environment;（b）the system of regulation and supervision of tourism market;（c）the system of tourism coordination;（d）the system of tourism planning, statistics and policy;（e）the system of collection and allocation of tourism development fund;（f）the system of tourism destination service and promotion;（g）the system of developing tourism human resource;（h）the social governance system of tourism safety and quality.

For many tourism cities, attracting the MICE tourists can be one of the vital approaches as far as the economic development of local tourism is concerned. The MICE tourism market has the advantages of quick, high-yield, easy to operate, and small side effect, which has become one of the major tourism marketing efforts of many big business cities of tourist destinations. Based on the analysis of the characteristics of organizational buyers’ behavior, the necessity of marketing innovation of MICE was discussed. Taking Tianjin as an example, by drawing lessons from international successful experiences, improving the marketing model of MICE was suggested in two aspects: convention service suppliers and destination management organizations. This article points out that Tianjin needs to innovate the MICE marketing strategy in order to change the current status. Firstly, Tianjin needs to require the meeting service providers of hotels and conference reception centers continue their self-construction and improvement of their marketing efforts; secondly, Tianjin needs to take efforts to develop and foster professional meeting planning providers, and complement the marketing capabilities of MICE reception hotels and conference reception centers; thirdly, Tianjin Tourism Bureau needs to play an irreplaceable role in the implementation of MICE tourism marketing as a destination marketing organization. In other words, MICE marking innovation requires the collaboration of MICE service providers and tourism destination management organizers to work together to form a new MICE marketing pattern of three-pronged partnership and cooperation among the conference services providers, meeting planners and the Tourism Administration inner meetings.

Although food culture production has become a focal theoretical problem in the area of hospitality management and food geographies, there is still lack of theoretical framework to integrate and analyze the authenticity coordination process in the food culture production between producers and consumers under different consumption contexts. Based on the two-dimension framework of authenticity and standardization, this paper discussed the evolution of authenticity which was constructed by producers and consumers together in different consumption contexts. Meanwhile, this paper explored how producers adjust product and service dynamically in order to adapt to different consumption contexts by multi-case analysis. The study found that: first, when restaurants focus on local customers business, keeping objective authenticity is very important. Second, if restaurants achieve expansion of groups, they should select standardized authenticity. Third, if restaurants achieve translocal expansion, then producers need to adopt symbolic authenticity. Last but not least, if restaurants focus on the customers of foreign culture, they may need to adopt reconstructed authenticity.Through multi-case analysis, the paper discussed and constructed the strategic analysis framework of food culture production in different consumption contexts. It will boost the development of food culture production theory and can also provide theoretical support for expansion strategy of hotels, scenic spots, and other service enterprises.

Social orientation is a description of adjustment mechanism of Chinese people in their daily life. It represents the approaches that Chinese people interact with the environment in their life circle with emphasis on the harmony relationship that individuals established and maintained with the environment, especially the social environment, evolving from obedience, cooperation to integration. One of its features is the importance of “guanxi” （relation in English expression） in Chinese culture and the daily life of Chinese people. In traditional Chinese society, “guanxi” is the way people define themselves. More importantly, in the process of social interaction, relationship between one and the other determines the way they treat each other. Relational determinism argues that the rules, manners and co-dependence pattern of both sides treating each other are not the same in different types of relationship, and even the emotional consequences generated by interaction show significant difference. Based on the theories mentioned above and literature review of VFR tourism, the paper proposed that the understanding of VFR tourism should be based on the view of social relation. From this perspective, some basic theories about VFR tourism were redefined, including the concept of VFR tourist, the host, and VFR tourism type. Based on these theories, this article constructed the interaction mechanism of VFR tourists and their hosts from the perspective of social relation. Under this mechanism, there are three types of social interaction processes under three different relationship situations:（1）under the emotional relationship, the host treats the tourists warmly and actively, which follows the principal of requirement;（2）under the instrumental relationship, the host treats the tourists appropriately, which follows the principal of “renqing”;（3）under the mixed relationships, the host treats the tourists passively, which follows the principal of fairness. The future VFR tourism study should follow this research idea: leading in from holistic perspective, analyzing with process theory, and summarizing with teleology, which may contribute to the further development of VFR tourism.

There has been a rapid growth of empirical research on job satisfaction in the hotel industry since 2000. However, there is little specialized research on how to measure it and few scholars review and rethink measurement methods in existing empirical studies. Considering that job satisfaction measurement in hotel industry has an important value on exploring its antecedent and outcome variables theoretically, and searching for initiatives to improve employee job satisfaction empirically, the study reviewed the concept and measurement of general job satisfaction at first. Currently, job satisfaction is defined from attitude and emotion aspects, and there are two main measuring methods including Single Global Rating and Summated Scale. Then the authors made a relatively detailed analysis and introspection of 30 foreign and 24 domestic quantitative studies about job satisfaction measurement in hotel industry published in 2000~2012 regarding measuring methods, measuring instruments, the question designs of instruments etc. Most domestic scholars tended to adopt the method of Summated Scale and develop the scale independently. Frequency of the two methods used by foreign scholars was almost the same, which means that it is still very controversial when choosing measurement method. Either way is not perfect. Although Summated Scale is facing more and more controversy and issues need to be addressed urgently, more and more scholars begin to use the two methods together in order to measure job satisfaction more accurately and then understand the key dimensions of it. However, this is just a temporary expedient and scholars still need to explore more accurate measurement methods. Finally, the authors made a brief analysis of the limitation of these papers and looked into the four possible development orientations in future: specialized measuring instrument of hotel industry development, psychological dimension construction, reliability and validity measurement, and cross-cultural measuring applicability. The study might provide references and enlightenment for relevant studies in the area of job satisfaction measurement in hotel industry.