The integration of culture and tourism continues to improve museums’ popularity among tourists. Tourists’ needs for their tourism experience and the particularity of the museum as an indoor cultural leisure space has prompted museums to apply modern network technology to build a WeChat interpretation service system. This paper obtains data through a questionnaire survey, taking Nanjing Museum as an example. The study applies leisure restriction theory combined with the museum tourism environment and tourists’ behavioral characteristics and constructs a visitor use intention Model of the WeChat Interpretation System using the four dimensions of “attitude,” “behavior condition,” “interpersonal relationship,” and “structure.” We analyze the characteristics and restriction mechanism of tourists’ willingness to use the museum’s WeChat interpretation system. The results show that: (1) “attitude” and “interpersonal relationship” both have a positive impact on the tourists’ use intention, while “behavior condition” and “structure” have no significant effect on the use intention of the WeChat interpretation system; (2) The interaction of each dimension is as follows: “attitude” and “behavior condition” have a positive impact on “interpersonal relationship,” “attitude” positively affects “structure,” and “interpersonal relationship” and “behavior condition” have a positive impact on “structure.”

Tourist types and experience are indispensable factors in the research of tourism. Based on previous interpretations regarding the concept of dark tourism and disaster tourism, this study presents and rethinks the definition of dark tourism. As tourists’ experience of dark tourism and the dimensions of their experience are very much affected by the tourist types they belong to, it is thus the purpose of this study to empirically explore the differences among various dark tourism visitor groups. The findings of this study may provide particular practical values for developing and managing disaster-related tourist destinations. The results show that the dark tourism experience consists of emotional and cognitive experiences. While emotional experience involves tourists’ sympathy and shock at the disaster, cognitive experience is related to education and knowledge. Furthermore, the visual sight of the disaster-stricken landscape strengthens tourists’ emotional experience in comparison to their cognitive experience (judging from the mean value). Finally, the dark tourism destination or landscape may largely evoke sympathy on the part of visitors. Both emotional and knowledge-related experiences are affected by the types of tourists. It is hoped that this study’s findings will provide some insight into the development and management of dark tourism sites.