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On the Production of Consumption Space in Urban Nighttime Economic Agglomeration: A Case Study of HWY Overseas Chinese Plaza of Jiangmen City
LI Shuang, SU Yani, YIN Boshi, WANG Chunyang
Tourism and Hospitality Prospects    2023, 7 (1): 62-84.   DOI: 10.12054/lydk.bisu.215
Abstract458)   HTML517)    PDF (14905KB)(282)       Save

Based on the research perspective of space production theory, this study conducts a case study of the nighttime economic agglomeration of the HWY Overseas Chinese Plaza in Pengjiang District, Jiangmen City of Guangdong Province, using qualitative research methods such as in-depth interviews and text analysis. This study discusses the construction process of consumption space in urban nighttime economic agglomeration from the perspective of consumers. The research findings show that, first, with the development and promotion of nighttime economic agglomeration, consumers perceive authoritative prompts from the government and planners in the form of symbolic signs such as government policy documents, architecture and graphic texts, night lighting, and nighttime leisure activities. In addition, space image and regulatory guidelines function as the major capital factors of developers, influencing consumers and various other service providers. Consumers, on their part, show identity and compliance, which indicates that power and capital play a larger part in spatial practice and spatial representation. However, consumers are not passively tamed in space, and based on space perception, they interact with power and capital, gradually participating in the reproduction of space. Second, as representational space serves as an interaction between consumers’ cognition and practice, its internal mechanism has great significance for the development of nighttime economic agglomeration, which is manifested in the whole process of consumers’ gradual cognition of space through their own spatial perception. In conclusion, active players in power discourse and consumption discourse interact simultaneously in the space of nighttime economic agglomeration, thus creating a new spatial practice. Finally, the paper also discusses the future research direction of nighttime economic agglomeration, which has great value in promoting postmodern urban consumption space and the development of the nighttime economy.

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Research on Exhibitors’ Motivations and Their Influencing Factors
TAO Changjiang, WANG Chaoying, LI Shuang
Tourism and Hospitality Prospects    2022, 6 (2): 66-88.   DOI: 10.12054/lydk.bisu.178
Abstract526)   HTML5081)    PDF (13625KB)(127)       Save

The objective of attending an exhibition is a topic of significant interest in the academic field. However, studies paying attention to how a business’s nature, scale, and distance from the exhibition affect the exhibition’s objectives are scarce. The present study investigated 768 exhibitors who participated in eight exhibitions in Chengdu and Chongqing. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and multi-factor multivariate analysis of variance (ANOVA) were used, and the results found that: (1) the objectives of exhibiting enterprises include 13 indicators in four categories: relationship building, image building and maintenance, interactive learning and social network construction, and sales; (2) domestic enterprises attach importance to the four types of exhibition purposes in the following order: sales, image building and maintenance, relationship building, interactive learning, and social network construction; meanwhile, among the 13 indicators, “getting acquainted with new customers, establishing and maintaining enterprise image, and exploring new markets” are the three most important exhibition objectives of enterprises; (3) The nature, scale, and distance of the exhibitors’ enterprise significantly affect the objectives of exhibiting, with agents, micro-enterprise exhibitors, and medium-distance exhibitors focusing on “sales” as the main objective of exhibiting, while manufacturers attach the most importance to “image building and maintenance” as the objective of exhibiting. Agents and service providers are more concerned with “interactive learning and social networking construction,” while close exhibitors are most concerned with “relationship building.” Finally, we propose suggestions for exhibitors and organizers to improve the effectiveness and benefits of exhibitions, respectively.

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