考虑决策主体社会偏好的旅游供应链定价策略研究
林强

Research on Pricing Strategy of Tourism Supply Chain Based on Social Preference Theory
LIN Qiang
图5 决策主体的社会偏好对旅游供应链整体最优利润的影响
Fig.5 The influence of social preference on the optimal profit of the tourism supply chain