考虑决策主体社会偏好的旅游供应链定价策略研究
林强(
)
)
Research on Pricing Strategy of Tourism Supply Chain Based on Social Preference Theory
LIN Qiang()
)
图4. 决策主体的社会偏好对旅行社最优利润的影响
Fig.4. The influence of social preference on the optimal profit of the travel agency
