考虑决策主体社会偏好的旅游供应链定价策略研究
林强(
)
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Research on Pricing Strategy of Tourism Supply Chain Based on Social Preference Theory
LIN Qiang()
)
图1. 决策主体的社会偏好对主题公园批发价格的影响
Fig.1. The influence of social preference on the wholesale price of the theme park
