In this paper, I reflect on the process of research on negative anticipation, conflict avoidance, and prohibitive voice. In Chinese society, social connections and personal favors are treasured, and interpersonal harmony is highly valued. In situations whereby personal interests conflict with the maintenance of interpersonal balance, many people choose to sacrifice their personal interests so as to maintain a superficial sense of harmony. This practice derives from people’s fear that actions taken to safeguard their personal interests will offend others. Negative anticipation leads people to avoid conflicts; however, avoidance may result in more conflicts. In this paper, we have uncovered the mechanism of this phenomenon and explored effective ways to break the shackles of people’s minds and to encourage people to face conflicts. We have further extended this to the work setting and researched how best to encourage people to speak up. It is hoped that our explorations can inspire scholars engaged in tourism management research to develop constructs and theories while exploring complex phenomena and real-life situations. It is also hoped that their constructs and theories will stand the test of time, be accepted by the academic community, and help bring about more environment-friendly behavior among visitors in their tourism activities.

Existing research has focused primarily on the time series of the travel group and less on the significance of revealing the temporal changes of individuals’ travel motivation and the theoretical construct supporting these changes. International students travel within China in a process of cross-cultural adaptation, which is unique in that it falls into the dual category of inbound travel and domestic travel in terms of temporal, spatial, and cultural features. This paper takes international students in China as the research object and analyzes the changes in their travel motivation from the perspectives of process theory and autoethnography. Based on complete self-narratives and personal reflections on travel motivation, this article examines changes in individuals’ travel motivation from the pursuit of novelty, self-development, prestige, escape from routines, fitness and leisure, and relaxation to social interaction during the four stages of first cross-cultural contact, initial adaptation, in-depth adaptation, and burnout. Subsequently, a model of changes in international students’ travel motivation is constructed. Moreover, this study establishes the travel motivations of spatial dislocation and acculturation, both of which are unique among international students in China. This research attempts to illustrate the rationale behind international students’ changing travel motivation, as well as their self-exploration in the process of acculturation. It is hoped that this research will contribute to the development of both inbound and domestic travel markets.

Scene-based experiential consumption has promoted the transformation and upgrading of traditional hotels in recent years. The development of new business has attracted, in turn, the attention of theoretical researchers. This paper analyzes hotel guests’ accommodation motivations and experiential value by examining guests’ reviews of Atour Hotel Hangzhou Riverside Olympic Sports. The main findings are as follows. First, those customers who choose hotels offering scene-based consumption have eight specific accommodation motivations: comfort and friendliness, convenience and efficiency, quality assurance, affordability, social belongingness, value identity, ambiance, and novelty. These can be further classified into three levels of motivation—functional, hedonistic, and social—and two categories of motivation: basic and extended. This study constructs a model of onion-type accommodation motivation on the basis of these levels and categories. Second, guests’ experiential value comprises nine sub-dimensions: basic guarantee, value for money, convenient locality, comfortable facilities, friendly service, brand attributes, scene atmosphere, scene carrier, and scene experience. In addition, two primary dimensions—that is, general experiential and unique experiential value—and three secondary dimensions—functional value, hedonic value, and scene value—are identified. Third, customers of different motivation types focus on distinct aspects of experiential value. Customers with a functional motivation are primarily concerned about functional value; those with a hedonistic motivation care more about the hedonic value, while customers of social motivation pay their attention largely to scene value. This essay aims to shed some insight into the management of hotels offering scene-based consumption.

The unique function of red tourism is to promote and publicize red culture through tourism activities. As the new generation of tourists has become major participants in the domestic tourism market, however, there has been a gradual decline in the degree of their relationship with red culture, thus posing the potential risk of engendering an identity crisis. This will, in turn, negatively affect the sustainable operation and follow-up development of red tourism, thereby becoming a significant social phenomenon that calls for urgent attention. Using the theory of cultural identity and focusing on the new generation of tourists as the research object, this study explores the factors affecting the cultural identity of the new generation of tourists and identifies the mechanism that will help enhance their loyalty toward red tourism. In so doing, this study constructs a relational model and seeks to empirically verify the inter-relationships among tourist involvement, cultural identity, and red tourism loyalty. The research findings show that: (1) the new generation of tourists’ involvement has a significant, positive impact on their sense of cultural identity and loyalty toward red tourism, and especially on the former; (2) the new generation of tourists’ sense of cultural identity and their relationship with red tourism has a positive impact on their loyalty; (3) a sense of cultural identity has a partial mediating effect on tourists’ involvement and loyalty. This study highlights the important role of tourist involvement in cultivating red tourism loyalty and expands the application boundaries of cultural identity. It is believed that enhancing the involvement of the new generation of tourists and fostering their sense of cultural identity has positive and practical significance in forging customer loyalty and for the sustainable operation and follow-up development of red tourism.

Both at home and abroad, the integration of rural culture and the tourism industry has been increasingly thriving, constituting a significant means of revitalizing rural areas. Against the backdrop of industrial integration, this paper clarifies and summarizes relevant concepts surrounding the amalgamation of rural culture and tourism. This paper begins by examining theoretical and practical research concerning the integration of culture and the tourism industry and then systematically reviews the current literature on the integration mechanism, the integration effect, and integration modes and pathways with regard to rural culture and the tourism industry both in a domestic and an international context. Findings show that (1) research on the integration of rural culture and tourism exhibits the prominent characteristics of the time, and there is a substantial difference between Chinese and Western contexts; (2) the theory of the integration of rural culture and tourism is parallel with empirical research; (3) research has shown a trend of diversification. Based on this literature review, this study also proposes additional research prospects in the hope of providing some inspiration and reference for future research and for the development of the integration of rural culture and tourism.