基于 SCCT 理论的网络舆情危机后旅游地形象修复策略研究——以“丽江打人毁容”事件为例

ISSN 2096-3238　CN 31-2132/K

Research on the Image Restoration Strategy of Tourism Destination Identity under the Network Public Opinion Crisis based on SCCT: Taking the Incident of Disfigurement in Lijiang as an Example

Libin CAI, Xiaotong ZHU

Tourism and Hospitality Prospects . 2019, (1): 21 -42 . DOI: 10.12054/lydk.bisu.95