Tourism and Hospitality Prospects ›› 2018, Vol. 2 ›› Issue (2): 93-97.DOI: 10.12054/lydk.bisu.67

• Book Review • Previous Articles    

Review on Marketing for Hospitality and Tourism(7th Ed.)

Fang MENG

  1. School of Hotel, Restaurant, and Tourism Management,University of South Carolina, SC 29208
  • Received:2018-03-05 Revised:2018-03-08 Online:2018-03-30 Published:2018-04-20

《接待与旅游市场营销》(第七版)评介

孟芳   

  1. 南卡罗来纳大学酒店、餐饮与旅游管理系 美国 29208
  • 作者简介: 孟 芳(1974— ),女,河南焦作人,博士,美国南卡罗来纳大学旅游、零售与运动管理学院酒店、餐饮与旅游管理系副教授,博士生导师,研究方向:旅游与酒店营销、旅游者行为与体验。

Abstract:

Textbooks in higher education need to focus on three major aspects: fundamental theories and concepts, industry practices and applications, and pedagogy (the art and science of teaching). Marketing for Hospitality and Tourism(7th Ed.), authored by Kotler, Bowen, Makens and Baloglu, provides a comprehensive introduction to marketing concepts, applications and management in hospitality and tourism, and is used as a marketing textbook for junior and senior undergraduate students in universities/colleges.

Key words: marketing, hospitality, tourism, textbook, review

摘要:

教材类书籍作为大学本科教育的重要基础读物,需要具备3个方面的基本内容:学科相关知识的基本概念和理论基础,行业的实践性和实际应用,教学策略、方法和技巧。Kotler、Bowen、Makens和Baloglu于2017年撰写的《接待与旅游市场营销》(第七版)一书全面介绍了接待业与旅游业中的市场营销的概念、应用和管理,是一本适合本科三、四年级学生市场营销课程的教材。

关键词: 市场营销, 接待业, 旅游, 教材, 书评

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