Abstract:

In the context of traffic surges, the local and external cultures of Internet celebrity destinations collide, exhibiting characteristics of short-term, high-intensity evolution and reshaping the emotional trajectories of tourists. Taking Harbin as a case study, this study systematically explores the dynamic evolution of destinations and tourists’ emotional experiences under the influencer effect based on semi-structured in-depth interviews and grounded coding analysis. The study finds that the following. First, Internet celebrity destinations display a ternary collaborative evolution of “service design-social response-spatial reconstruction,” reflecting the destinations’ rapid adaptation and structural adjustment in response to traffic surges. Second, tourists’ emotional experiences undergo three stages—expectation construction, immersive interaction, and identity generation—with positive emotional experiences consistently dominating throughout the process. Third, the evolution of destinations and tourists’ emotional experiences form a coupling relationship, where the destination acts as an emotional trigger providing symbolic promises, and tourists’ emotions serve as a validation benchmark and feedback driver, jointly constructing a dynamically interwoven, closed-loop system of meaning. The “Coupling model of Internet celebrity destination evolution and tourists’ emotional experience” constructed in this paper expands the theoretical perspective on tourist destinations and emotional experiences in the digital age, providing practical insights for optimizing tourist experiences and the sustainable development of destinations.

Key words: Internet celebrity destination, destination evolution, tourists’ emotional experience, grounded theory

摘要：

在流量冲击的背景下，网红目的地的在地文化与外来文化互相碰撞，呈现出短时、高强度的演进特征，并重塑游客的情感轨迹。本研究以哈尔滨市为例，基于半结构化深度访谈与扎根编码分析方法，系统探讨网红效应下目的地的动态演进及游客情感体验过程。研究发现：（1）网红目的地呈现出“服务设计—社会响应—空间重构”三元协同演进特点，体现了面对流量冲击时目的地的快速适应与结构调适能力；（2）游客情感经历“预期建构—沉浸交互—认同感生成”3个阶段，积极情感体验在整个过程中始终占据主导地位；（3）目的地演进及游客情感体验形成耦合，目的地作为情感触发器提供符号承诺，游客情感则作为验证标尺与反馈动力，二者共同构建了一个动态互构、闭环循环的意义系统。本文构建的“网红目的地演进—游客情感体验耦合模型”拓展了数字时代旅游目的地与游客情感体验耦合的理论视角，可为优化游客体验与目的地可持续发展提供实践启示。

关键词: 网红目的地, 目的地演进, 游客情感体验, 扎根理论