Tourist Interaction: A Research Review and Future Prospects

doi:10.12054/lydk.bisu.314

Abstract

Abstract:

Tourist interaction refers to the interplay and mutual influence between tourists and diverse elements or entities, serving as a crucial means of enhancing experience quality, constructing social relationships, and maintaining destination brand reputation. This study systematically reviews the subject types, measurement tools, influencing factors, and effects of tourist interaction, constructs a comprehensive research framework, and proposes three major research approaches: digitalization, micro-orientation, and dialectics. Accordingly, it outlines future research directions, including establishing measurement and theoretical frameworks that integrate virtual and real contexts, analyzing dynamic psychological processes and group heterogeneity, and integrating multiple perspectives to unpack complex system effects, aiming to provide references for the theoretical development and practical advancement of tourist interaction research.

Key words: tourist interaction, interaction subjects, research turns, research prospects, literature review

摘要：

游客互动指游客与多元元素或实体之间的相互作用与相互影响，是提升体验质量、建构社会关系及维持目的地品牌美誉度的重要手段。本文系统梳理了游客互动的主体类型、测量工具、影响因素及作用效果，构建了综合性研究框架，并提出数字化、微观性与辩证性三大研究转向。在此基础上，本文展望了有关游客互动的未来研究方向，包括构建虚实融合的互动测量与理论框架、剖析动态心理过程与群体异质性，以及整合多元视角解析复杂系统效应，以期为游客互动理论体系的构建与实践发展提供参考。

关键词: 游客互动, 互动主体, 研究转向, 研究展望, 文献综述

CLC Number:

WU Xinyang, ZHANG Xincheng, GAO Nan, CHEN Yiwei, ZHANG Chenxiang. Tourist Interaction: A Research Review and Future Prospects[J]. Tourism and Hospitality Prospects, 2026, 10(3): 91-122.

吴昕阳, 张新成, 高楠, 陈义炜, 张晨湘. 游客互动：研究回顾与未来展望[J]. 旅游导刊, 2026, 10(3): 91-122.

Figures/Tables 8

References 82

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研究方法 Research methods	数据来源 Data source	分析方法 Analytical method	典型场景 Typical context	代表性文献 Representative literature
定量研究	问卷调查、实验数据、行为日志	结构方程模型、回归分析、fsQCA	互动对满意度、忠诚度的影响机制	Lin,Zhang & Gursoy, 2022
定性研究	深度访谈、参与式观察、民族志	扎根理论、内容分析、叙事分析	互动仪式、情感能量、意义建构	Collins, 2004
混合方法	问卷+访谈、行为数据+文本	三角验证、顺序解释/探索设计	虚实融合互动、多主体互动网络	Stylidis,Woosnam & Tasci, 2022
大数据与计算研究	社交媒体评论、GPS轨迹、眼动数据	文本挖掘、社会网络分析、情感分析	游客互动行为模式、情绪传播机制	Gretzel,Sigala & Xiang, et al., 2015
技术辅助研究	VR/AR交互数据、生理传感数据	行为编码、生理指标分析	人机互动、沉浸式体验评估	Hudson,Matson-Barkat & Pallamin,et al., 2019

研究方法 Research methods	数据来源 Data source	分析方法 Analytical method	典型场景 Typical context	代表性文献 Representative literature
定量研究	问卷调查、实验数据、行为日志	结构方程模型、回归分析、fsQCA	互动对满意度、忠诚度的影响机制	Lin,Zhang & Gursoy, 2022
定性研究	深度访谈、参与式观察、民族志	扎根理论、内容分析、叙事分析	互动仪式、情感能量、意义建构	Collins, 2004
混合方法	问卷+访谈、行为数据+文本	三角验证、顺序解释/探索设计	虚实融合互动、多主体互动网络	Stylidis,Woosnam & Tasci, 2022
大数据与计算研究	社交媒体评论、GPS轨迹、眼动数据	文本挖掘、社会网络分析、情感分析	游客互动行为模式、情绪传播机制	Gretzel,Sigala & Xiang, et al., 2015
技术辅助研究	VR/AR交互数据、生理传感数据	行为编码、生理指标分析	人机互动、沉浸式体验评估	Hudson,Matson-Barkat & Pallamin,et al., 2019

结构Structure	概念 Concept	题项 Item
单维度	真诚的主客互动	教育了解、交流文化、参与生活、展示文化、加强理解
	顾客间互动	经常和其他客户互动、喜欢花时间和其他客户在一起、其他客户让我更愉快、和其他客户建立友谊
	互动沉浸	时间流逝感、注意力集中、好奇心被激发、暂时失去自我意识
	互动质量	与当地人的友谊、旅游路线的建议、建议在哪里吃饭、解释当地生活方式、增加安全感
	感知交互性	控制性、响应性、连通性
双维度	游客间互动	言语互动、非言语互动；积极互动、消极互动；情感关系互动、工具关系互动；熟人之间的互动、其他游客互动
	顾客间互动	产品互动、人际互动
	人机互动HCI	直接互动、间接互动
	人机互动HRI	共情、信息共享
	主客互动	效价、强度
	代际互动	支持、冲突
	互动情境	线上互动、线下互动
三维度	主客互动	共同存在、集中互动、互动质量；社会互动、服务互动、互动质量
	导游与游客互动	功能互动、情感互动、社会互动
	顾客间互动	享乐互动、功能互动、表达互动；产品互动、人际互动、人机互动
	社会互动	情感结合、群体规范、合作信任
	人机互动HRI	功能、社会情感、关系（定性提炼）
	人展互动HEI	观众反应、技术、叙事（定性提炼）
其他维度	主客互动	物品互动、行为互动、信息互动、情感互动
	游客间互动	礼仪违背、干扰与争执、友好交谈、建议与帮助
	客户间互动	协议和社交、暴力、垃圾、不满意、粗鲁、不考虑事件

结构Structure	概念 Concept	题项 Item
单维度	真诚的主客互动	教育了解、交流文化、参与生活、展示文化、加强理解
	顾客间互动	经常和其他客户互动、喜欢花时间和其他客户在一起、其他客户让我更愉快、和其他客户建立友谊
	互动沉浸	时间流逝感、注意力集中、好奇心被激发、暂时失去自我意识
	互动质量	与当地人的友谊、旅游路线的建议、建议在哪里吃饭、解释当地生活方式、增加安全感
	感知交互性	控制性、响应性、连通性
双维度	游客间互动	言语互动、非言语互动；积极互动、消极互动；情感关系互动、工具关系互动；熟人之间的互动、其他游客互动
	顾客间互动	产品互动、人际互动
	人机互动HCI	直接互动、间接互动
	人机互动HRI	共情、信息共享
	主客互动	效价、强度
	代际互动	支持、冲突
	互动情境	线上互动、线下互动
三维度	主客互动	共同存在、集中互动、互动质量；社会互动、服务互动、互动质量
	导游与游客互动	功能互动、情感互动、社会互动
	顾客间互动	享乐互动、功能互动、表达互动；产品互动、人际互动、人机互动
	社会互动	情感结合、群体规范、合作信任
	人机互动HRI	功能、社会情感、关系（定性提炼）
	人展互动HEI	观众反应、技术、叙事（定性提炼）
其他维度	主客互动	物品互动、行为互动、信息互动、情感互动
	游客间互动	礼仪违背、干扰与争执、友好交谈、建议与帮助
	客户间互动	协议和社交、暴力、垃圾、不满意、粗鲁、不考虑事件

影响层面 Impact level	影响因素 Impact factor	具体内容 Specific content
游客	人口统计学变量	性别、年龄、教育程度、跨文化
	情感	孤独感、信任、熟悉度
	感知价值	审美、文化、感官、情绪、放松
	文化认同	渗透、指导、意识
	社会距离	朋友、邻居、同事、公民
	动机	逃避、放松、学习、社交、实用性需求、享乐性需求
	个体特质	性格、旅游知识、兴趣爱好
目的地	环境	气味
	地理位置	市中心、新城区、郊区
	氛围	光线、艺术品展示、整洁度、声音、家具陈设
	拥挤感知	空间拥挤、人类拥挤
人地关系	地方依恋	自然文化景观、归属感、积极情绪
人地关系	地方认同	怀旧、集体记忆