Abstract:

With the rise in nostalgia-oriented consumption, rural homestays have become typical venues for experiencing rural life-emotional spaces where visitors retreat from urban bustle and seek psychological comfort. Against this backdrop, this study takes nostalgia-themed rural homestays as the research context and rigorously follows standardized procedures of scale development to construct and validate a measurement instrument for tourists’ nostalgic emotions. Study 1, grounded in a literature review and in-depth interviews, inductively and deductively clarified the connotation of nostalgic emotions and developed an initial pool of measurement items. Study 2 empirically explored and verified the scale’s dimensional structure through exploratory and confirmatory factor analyses. Study 3 incorporated perceived authenticity and behavioral intention variables into a structural equation model, providing evidence of the scale’s satisfactory criterion-related validity. Through these three sequential studies, a four-dimensional, sixteen-item nostalgia emotion scale-comprising interpersonal nostalgia, personal nostalgia, imagery nostalgia, and historical nostalgia-was developed and validated empirically. This study contributes an objective and standardized tool for assessing nostalgic emotions among rural homestay tourists and offers practical implications for the development and marketing of nostalgia-themed rural accommodations.

Key words: rural homestay, nostalgic emotion, scale development, behavioral intention

摘要：

随着怀旧情怀型消费的悄然兴起，乡村民宿作为体验乡村生活的典型场所，已成为游客远离城市喧嚣、寻找心灵慰藉的重要情感空间之一。基于此，本研究以怀旧型乡村民宿为研究对象，严格遵循量表开发的规范程序，开发并验证乡村民宿游客怀旧情感的测量量表。研究一基于文献研究与深度访谈相结合的方式，演绎、梳理并归纳总结了怀旧情感的内涵，构建初始题项库；研究二借助实证研究方法，探索并验证量表的维度结构；研究三引入真实性和行为意愿变量构建结构方程模型，验证量表具有良好的校标效度。通过以上3项循序渐进的研究，最终开发出包含人际怀旧、个人怀旧、意象怀旧和历史怀旧4个维度、16个测项的乡村民宿游客怀旧情感量表。本研究为乡村民宿游客怀旧情感的测量提供了客观、标准化的研究工具，同时为怀旧型乡村民宿的经营提供实践建议。

关键词: 乡村民宿, 怀旧情感, 量表开发, 行为意愿