The Impact of Digital Economy on Cultural and Tourism Industry Integration

doi:10.12054/lydk.bisu.300

Abstract

Abstract:

The digital economy has played a pivotal role in driving China’s industrial transformation, upgrading, and high-quality development. Adopting both supply- and demand-side perspectives, this study employs innovation capability and market demand as mediating variables and utilizes panel data from 31 Chinese provinces and municipalities to empirically analyze the impact and mechanisms through which the digital economy influences the integrated development of cultural and tourism industries. The findings indicate the following: (1) The digital economy significantly promotes the integrated development of cultural and tourism industries. (2) Regional variations exist in the digital economy’s promotional effect on cultural and tourism integration. The Western region demonstrated the most significant promotional effect, followed by the Eastern region, whereas the effects in the Central and Northeastern regions remained statistically insignificant. (3) A mediating transmission pathway exists: digital economy → innovation capability or market demand → integrated development of cultural and tourism industries. Based on these findings, this study proposes the following policy recommendations: (a) Strengthen the construction and application of digital infrastructure within the cultural and tourism sectors. (b) Emphasize the role of digital marketing in stimulating consumer demand. (c) Encourage and support digital innovation to facilitate the development of innovative cultural and tourism products. (d) Accounting for regional variations in the digital economy’s impact on cultural and tourism integration. This study elucidates the role and mechanisms through which the digital economy promotes the integrated development of the cultural and tourism industries, thereby contributing to a fuller realization of digital economy dividends in this sector.

Key words: digital economy, cultural and tourism industry integration, innovation ability, market demand

摘要：

数字经济在推动中国产业转型升级与高质量发展中发挥着重要作用。本文从供需双重视角切入，以创新能力和市场需求作为中介变量，选取中国31个省级行政区的面板数据作为样本，实证分析数字经济对文化旅游产业融合发展的影响及作用机制。研究结果显示：（1）数字经济能够显著促进文化旅游产业的融合发展；（2）数字经济对文化旅游产业融合发展的推动作用存在区域异质性，其中西部地区数字经济对融合发展的促进效应最为显著，东部地区次之，而中部地区和东北部地区的效应不显著；（3）存在“数字经济→创新能力或市场需求→文化旅游产业融合发展”的中介传导路径。基于上述结论，本文提出以下建议与对策：（1）加强文化旅游产业数字基础设施的建设与应用；（2）重视数字营销在激发市场消费需求中的作用；（3）鼓励并支持数字创新，以推动文化旅游产品创新；（4）关注数字经济推动文化旅游产业融合发展的异质性特征。该研究厘清了数字经济对文化旅游产业融合发展的影响作用机制，有助于进一步释放数字经济在文化旅游产业融合发展中的潜在红利。

关键词: 数字经济, 文化和旅游产业融合, 创新能力, 市场需求

CLC Number:

YIN Ziyan, HUANG Anmin. The Impact of Digital Economy on Cultural and Tourism Industry Integration[J]. Tourism and Hospitality Prospects, 2025, 9(6): 73-91.

殷紫燕, 黄安民. 数字经济对文化和旅游产业融合的影响效应[J]. 旅游导刊, 2025, 9(6): 73-91.

Figures/Tables 8

References 27

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	一级指标 Primary indicators	二级指标 Secondary indicators
文化产业	文化产业要素水平	文物业藏品数
		拥有公共图书馆数
		拥有博物馆数
	文化产业绩效水平	文化市场经营机构营业收入
		文化事业经费
		博物馆接待参观人数
		艺术表演场馆观众人数
旅游产业	旅游产业要素水平	A级旅游景区数
		拥有星级酒店数
		拥有旅行社数
	旅游产业绩效水平	旅游总收入
		旅行社营业收入
		星级酒店营业收入
		国内旅游人次

	一级指标 Primary indicators	二级指标 Secondary indicators
文化产业	文化产业要素水平	文物业藏品数
		拥有公共图书馆数
		拥有博物馆数
	文化产业绩效水平	文化市场经营机构营业收入
		文化事业经费
		博物馆接待参观人数
		艺术表演场馆观众人数
旅游产业	旅游产业要素水平	A级旅游景区数
		拥有星级酒店数
		拥有旅行社数
	旅游产业绩效水平	旅游总收入
		旅行社营业收入
		星级酒店营业收入
		国内旅游人次

	一级指标 Primary indicators	二级指标 Secondary indicators
数字经济	数字化基础设施	互联网宽带接入率
		互联网宽带普及率
		移动电话交换机容量
		长途光缆线路长度
		网页数
		域名数
	数字产业化	人均电信业务总量
		移动电话普及率
		信息传输、软件和信息技术服务业法人单位数
		信息软件业就业人员占比
	产业数字化	北京大学数字普惠金融指数
		有电子商务交易活动的企业数比重
		电子商务销售额
		每百家企业拥有网站数
		二、三产业增加值
		规模以上工业企业R&D经费
		快递量

	一级指标 Primary indicators	二级指标 Secondary indicators
数字经济	数字化基础设施	互联网宽带接入率
		互联网宽带普及率
		移动电话交换机容量
		长途光缆线路长度
		网页数
		域名数
	数字产业化	人均电信业务总量
		移动电话普及率
		信息传输、软件和信息技术服务业法人单位数
		信息软件业就业人员占比
	产业数字化	北京大学数字普惠金融指数
		有电子商务交易活动的企业数比重
		电子商务销售额
		每百家企业拥有网站数
		二、三产业增加值
		规模以上工业企业R&D经费
		快递量

变量 Variable	变量描述说明 Variable description explanation	均值 Mean value	标准差 Standard deviation	最小值Minimumvalue	最大值Maximum value
文化和旅游产业融合度	文化和旅游产业耦合协调度	0.238	0.131	0.100	0.945
数字经济	数字经济发展水平	0.136	0.111	0.017	0.702
创新能力	专利申请授权量标准化	0.104	0.146	0.000	1.000
市场需求	文化市场经营机构营业收入及旅游总收入之和标准化	0.037	0.113	0.000	1.000
恩格尔系数	恩格尔系数标准化	-0.000	1.000	-2.077	3.945
人口规模	城市人口密度标准化	0.014	1.007	-2.529	1.728
经济发展水平	人均国内生产总值标准化	-0.000	1.000	-1.313	4.176
对外开放程度	经营单位所在地进出口总额标准化	-0.000	1.000	-0.622	4.784