Abstract:

In tourism research, memorable tourism experience represents a popular perspective for evaluating tourism experiences. Kim, Ritchie, and McCormick (2012) developed a related scale applicable across various tourism contexts, though some controversies remain. This paper employs systematic literature review and bibliometric analysis methods to deeply explore international research progress on MTE, including its definition, differentiation, context, measurement, dimensions, antecedents, and consequences, and constructs a comprehensive research framework based on these findings. Key findings: (1) Memorable tourism experience can be defined as a post-travel experience sufficiently significant to be retained in long-term memory, with substantial influence on tourists’future behavioral decisions. (2) Research development can be divided into four stages: “germination period”, “formation period”, “development period”and“critical development period”. (3) MTE measurement currently relies on four main methods, for which this study provides in-depth analysis of applicable conditions. Regarding the seven-dimensional scale developed by Kim, Ritchie, and McCormick (2012) and its application in empirical studies, this paper finds that hedonism, involvement, novelty, and meaningfulness are the most prevalent dimensions for predicting tourist behavior. It also identifies potential new dimensions, including social interaction, perceived serendipity, negative feelings, and pleasure. (4) Based on CiteSpace literature clustering analysis, five major research themes are identified:“MTE frontiers”, “MTE modeling”, “cultural heritage tourism and experience co-creation”, “destination attributes and experience management” and “MTE and well-being”. Focusing on empirical research, the study systematically summarizes the driving factors, effects, and mechanisms of MTE. (5) For future research, six directions are proposed: conducting specific memory structure research across diverse populations, strengthening focus on negative MTE; promoting application of memory characteristic scales; expanding studies on MTE effects; constructing theoretical frameworks for memory management; promoting the integrated development of service-dominant logic.

Key words: memorable tourism experience, connotation and measurement, dimension identification, antecedents and consequences, systematic literature review

摘要：

在旅游研究领域，难忘旅游体验是评估旅游体验的一个较为流行的视角，有学者为此研发了相关量表，可以在多种旅游情境中应用，但依然存在一些争议。对此，本文试图通过系统性文献综述和计量分析方法，深入探究国外关于难忘旅游体验的研究进展，包括定义、辨析、脉络、测量、维度、前因及后效等方面，并在此基础上构建一个完整的研究框架。研究发现：（1）难忘旅游体验可以被定义为一种足够被长期记忆的游后体验，其对游客未来行为决策具有显著影响。（2）研究发展历程可划分为萌芽期、形成期、发展期、批判发展期4个阶段。（3）当前，难忘旅游体验的测量主要依托4种方法，本研究对这些方法的适用条件进行了深入分析。针对Kim、Ritchie和McCormick（2012）所开发的七维量表及其在实证文章中的使用情况，本文发现享乐、参与、新奇和意义是能预测游客行为最普遍的维度，同时指出了一些可能的新维度，包括社会交互、感知偶然性、负面感觉和快乐。（4）基于CiteSpace的文献聚类分析，本文识别出“MTE前沿”“MTE建模”“文化遗产旅游与体验共创”“目的地属性与体验管理”“MTE与幸福感”五大研究主题；聚焦实证类研究，系统总结了难忘旅游体验的驱动因素、作用效果和作用机制等。（5）针对未来研究方向，本文提出6点展望：开展面向广泛人群的特定记忆结构研究，加强对消极MTE的关注，推动记忆特征量表的应用，拓展MTE的作用效果研究，构建记忆管理理论框架和促进服务主导逻辑的融合发展。

关键词: 难忘旅游体验, 内涵及测量, 维度识别, 前因后效, 系统性文献综述