影视作品喜爱程度对旅游产品愿付溢价的影响研究

ISSN 2096-3238　CN 31-2132/K

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陈希, 韩冬, 孙嘉

A Study on Tourists’ Favoritism Towards Film and TV Dramas and Their Willingness to Pay for a Premium for Tourism Products

Xi CHEN, Dong HAN, Jia SUN

旅游导刊 . 2018, (5): 37 -53 . DOI: 10.12054/lydk.bisu.83