人口统计和行为特征对旅游移动平台顾客融入的影响

ISSN 2096-3238　CN 31-2132/K

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吴文秀, 张宏梅

The Impact of Demographic and Behavioral Characteristics on Customer Engagement in Tourism Mobile Platforms

Wenxiu WU, Hongmei ZHANG

旅游导刊 . 2018, (1): 37 -55 . DOI: 10.12054/lydk.bisu.58