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我国旅游业线上与线下企业的竞合理论构建——基于扎根理论的探索性研究
钟栎娜,张小亚,谢廷宇
Building a Theory of Co-competition Between Online and Traditional (Offline)Travel Agencies in China: A Grounded Theory Exploration
ZHONG Lina,ZHANG Xiaoya,XIE Tingyu
旅游导刊 . 2020, (2): 47 -63 .  DOI: 10.12054/lydk.bisu.125