在线旅游捆绑销售的价格框架对旅游者购买意愿的影响研究——感知交易价值的中介作用与品牌认知的调节作用
吕宁, 张劲丽
A Study on the Impact of Bundled Packages Price Framework on Tourist’s Purchase Intention on the Online Travel Market : The Mediating Effect of Perceived Transaction Value and the Moderating Effect of Brand Knowledge
Ning LV, Jinli ZHANG
旅游导刊
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2019, (4): 30
-49
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DOI: 10.12054/lydk.bisu.120