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旅游导刊 ›› 2018, Vol. 2 ›› Issue (2): 93-97.DOI: 10.12054/lydk.bisu.67
• 书评 • 上一篇
孟芳
收稿日期:
修回日期:
出版日期:
发布日期:
作者简介:
Fang MENG
Received:
Revised:
Online:
Published:
摘要:
教材类书籍作为大学本科教育的重要基础读物,需要具备3个方面的基本内容:学科相关知识的基本概念和理论基础,行业的实践性和实际应用,教学策略、方法和技巧。Kotler、Bowen、Makens和Baloglu于2017年撰写的《接待与旅游市场营销》(第七版)一书全面介绍了接待业与旅游业中的市场营销的概念、应用和管理,是一本适合本科三、四年级学生市场营销课程的教材。
关键词: 市场营销; 接待业; 旅游; 教材; 书评
Abstract:
Textbooks in higher education need to focus on three major aspects: fundamental theories and concepts, industry practices and applications, and pedagogy (the art and science of teaching). Marketing for Hospitality and Tourism(7th Ed.), authored by Kotler, Bowen, Makens and Baloglu, provides a comprehensive introduction to marketing concepts, applications and management in hospitality and tourism, and is used as a marketing textbook for junior and senior undergraduate students in universities/colleges.
Keywords: marketing; hospitality; tourism; textbook; review
中图分类号:
F59
孟芳. 《接待与旅游市场营销》(第七版)评介[J]. 旅游导刊, 2018, 2(2): 93-97.
Fang MENG. Review on Marketing for Hospitality and Tourism(7th Ed.)[J]. Tourism and Hospitality Prospects, 2018, 2(2): 93-97.
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链接本文: https://lydk.bisu.edu.cn/CN/10.12054/lydk.bisu.67
https://lydk.bisu.edu.cn/CN/Y2018/V2/I2/93