互动仪式链理论下民宿主客友好关系构建的过程与机制研究

doi:10.12054/lydk.bisu.340

旅游导刊 ›› 2026, Vol. 10 ›› Issue (4): 24-45.DOI: 10.12054/lydk.bisu.340

• 专栏：旅游促进人的发展——新理论与新方法 • 上一篇下一篇

互动仪式链理论下民宿主客友好关系构建的过程与机制研究

郭强¹, 谢鞠芳悦²()

¹ 中南林业科技大学国家公园与旅游学院湖南长沙 410004
² 暨南大学管理学院广东广州 510632

收稿日期:2026-03-06 修回日期:2026-06-10 出版日期:2026-08-31 发布日期:2026-09-10
通讯作者: 谢鞠芳悦（1990— ），女，山东济南人，暨南大学管理学院博士研究生，研究方向为旅游声景与旅游企业管理，E-mail：xie_ jfy@hotmail.com。
作者简介:郭强（1992—），男，山西长治人，博士，中南林业科技大学国家公园与旅游学院讲师，硕士生导师，研究方向为乡村旅游创业和旅游企业管理。
基金资助:
教育部人文社会科学研究一般项目“消费新场景下旅游小微企业的创业机会识别、开发及其互动影响研究”(25YJCZH065);湖南省自然科学基金项目“旅游地小企业的创业机会识别、开发及其多尺度影响研究”(2025JJ60226)

The Process and Mechanisms of Building Friendly Host-Guest Relationships in Homestays: An Interactive Ritual Chain Perspective

GUO Qiang¹, XIE Jufangyue²()

¹ School of National Parks and Tourism, Central South University of Forestry and Technology, Changsha 410004, China
² School of Management, Jinan University, Guangzhou 510632, China

Received:2026-03-06 Revised:2026-06-10 Online:2026-08-31 Published:2026-09-10

摘要/Abstract

摘要：

研究基于互动仪式链理论，采用自我民族志研究方法，系统剖析了民宿前台接待场景中主客友好关系构建的过程与机制。研究发现：主客友好关系构建始于前台空间与标准化服务的仪式触发与初步聚焦，经由共同话题与情感共鸣实现能量传递，通过文化性、社会性与象征性的资源互惠交换进入关系深化，最终借由日常微仪式与线上互动完成关系的固化与延伸，这一过程呈现出清晰的仪式化递进轨迹。进一步研究发现：共在空间贯穿民宿主客友好关系构建全过程，仪式互动触发主客友好关系构建与巩固，情感能量循环强化主客友好关系构建，符号资本交换进一步延续主客友好关系。基于此，研究初步厘清了民宿主客友好关系构建的过程与机制，拓展了互动仪式链理论在微观旅游社会学中的应用边界，为民宿发展从空间运营转向关系运营提供了研究启示。

关键词: 互动仪式链; 民宿社交; 主客友好关系; 自我民族志

Abstract:

Drawing on interaction ritual chain theory, this study adopts an auto- ethnographic approach to systematically examine the mechanisms through which friendly host-guest relationships are formed in the reception of homestay accommodation. Findings demonstrate that these relationships form with an initial shared focus triggered by the reception space and standardized service rituals. It then progresses through the circulation of emotional energy generated by shared topics and affective resonance. As relationships deepen, hosts and guests engage in reciprocal exchanges of cultural, social, and symbolic resources. Finally, these relationships are consolidated and extended through everyday micro-rituals and online interactions. Considered together, this process reveals a clear trajectory of ritualized progression. Further analysis indicates that spatial co-presence runs throughout the entire process of forming friendly host-guest relationships in homestays, ritualized interaction initiates and consolidates these relationships, the circulation of emotional energy reinforces their development, and the exchange of symbolic capital further sustains and extends them. This study extends the application of interaction ritual chain theory to micro-level tourism sociology and offers research implications for shifting homestay development from space-based operation towards relationship-based operation.

Keywords: interaction ritual chain; homestay social interaction; friendly host-guest relationships; auto ethnography

中图分类号:

郭强, 谢鞠芳悦. 互动仪式链理论下民宿主客友好关系构建的过程与机制研究[J]. 旅游导刊, 2026, 10(4): 24-45.

GUO Qiang, XIE Jufangyue. The Process and Mechanisms of Building Friendly Host-Guest Relationships in Homestays: An Interactive Ritual Chain Perspective[J]. Tourism and Hospitality Prospects, 2026, 10(4): 24-45.

图/表 4

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受访者编号 Respondent ID	性别 Gender	年龄 Age	游客来源 Tourist origin	入住天数 Stay days	受访者编号 Respondent ID	性别 Gender	年龄 Age	游客来源 Tourist origin	入住天数 Stay days
G01	女	33	合肥	2	G10	男	17	上海	3
G02	女	28	杭州	2	G11	女	49	上海	3
G03	女	52	合肥	2	G12	男	53	合肥	2
G04	男	41	芜湖	3	G13	男	45	安庆	1
G05	女	37	南京	2	G14	男	44	南昌	2
G06	男	60	深圳	1	G15	女	27	武汉	2
G07	男	22	芜湖	2	G16	女	29	阜阳	2
G08	女	27	上海	2	G17	女	56	杭州	2
G09	女	46	杭州	1	G18	男	43	滁州	2

受访者编号 Respondent ID	性别 Gender	年龄 Age	游客来源 Tourist origin	入住天数 Stay days	受访者编号 Respondent ID	性别 Gender	年龄 Age	游客来源 Tourist origin	入住天数 Stay days
G01	女	33	合肥	2	G10	男	17	上海	3
G02	女	28	杭州	2	G11	女	49	上海	3
G03	女	52	合肥	2	G12	男	53	合肥	2
G04	男	41	芜湖	3	G13	男	45	安庆	1
G05	女	37	南京	2	G14	男	44	南昌	2
G06	男	60	深圳	1	G15	女	27	武汉	2
G07	男	22	芜湖	2	G16	女	29	阜阳	2
G08	女	27	上海	2	G17	女	56	杭州	2
G09	女	46	杭州	1	G18	男	43	滁州	2

互动仪式链理论下民宿主客友好关系构建的过程与机制研究

The Process and Mechanisms of Building Friendly Host-Guest Relationships in Homestays: An Interactive Ritual Chain Perspective

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